PR involves a variety of programmes designed to promote or protect a companys image or its individual products PR is usually unsponsored and unpaid

It is a corporate armour that the company can wear which would protect the company during adverse times

 Formed on 1 st October 2000, is one of the largest & leading public sector units providing comprehensive range of telecom services in India. BSNL has installed Quality Telecom Network in the country During the 2010-11, turnover of BSNL is around Rs. 29,700 Crores. BSNL is India's oldest and largest communication service provider (CSP). As of June 30, 2010, BSNL had a customer base of 27.45 million wireline and 72.69 million wireless subscribers.

 Be the leading telecom service provider in India with global presence. Create a customer focused organization with excellence in customer care, sales and marketing. Leverage technology to provide affordable and innovative telecom. Services/products across customer segments.

 Be the leading telecom service provider in India with global presence. Creating a customer focused organization with excellence in customer care, sales& marketing Developing a marketing and sales culture that is responsive to customer needs Maximizing return on existing assets with sustained focus on profitability Providing reliable telecom services that are value for money

To be the Leading Telecom Services provider by achieving higher rate of growth so as to become a profitable enterprise. To provide quality and reliable fixed telecom service to our customer and thereby increase customers confidence. To provide customer friendly mobile telephone service of high quality and play a leading role as GSM operator in its area of operation.

 Rightsizing

the manpower Contribute towards Broadband customers base of 20 Mn in India by the end of 2011-12 as per broadband policy 2004. Providing telephone connections in villages as per Government policy.

Pan-India reach Experienced telecom service provider Huge Resources (financial & technical pool) Huge customer base

Non-optimization of network

capabilities

Poor marketing strategy Bureaucratic organizational set up Poor franchisee network

 Tremendous market growing at

20 lac customers per month

Untapped broadband services Diversification of business to turn-key projects Can make a kill through deep penetration and low cost advantage

Competition

from private operators Keeping pace with fast technological changes Market maturity in basic telephone segment Multinational eyeing Indian telecom market

 Telecommunications Services

Fixed-line Voice Services Providers (primary) Data Services Teleconferencing Services providers

Tata Communications Ltd Reliance Communications Ltd BhartiAirtel Vodafone IDEA

 Projected

BSNL as industry leader NOT just in connections but in superior product not merely in turnover but in customer satisfaction Relevant Media

Economic Times Business Standard Times Of India The Hindu

Indian Express NDTV India Headlines Today CNN IBN

DNA India Pride Award-BSNL Awarded the Best PSU in the Consumer Category by Honble Home Minister of India
Business Today Survey (Best Company to Work)-BSNL Positioned as the Preferred Company to Work in the fast growing Telecom Sector. Business Today Survey (Most Watched Advertiment)-Communicated extensively BSNL Corporate Ad as the most extensively watched ad of the country reaching million of rural, semi-urban and urban parts of India

CNBC Consumer Award- BSNL Best Telecom Company for Broadband Services, 2010

 BSNL faced a crisis due to 2G Spectrum Scandal in which telecom minister A. RAJA was a culprit and bsnl faced a loss of around 100 crores. Reliance also gave loss to Bsnl of around 1100 crores of which the case is still going on . due to Reliance mobile communications bsnl faced problems .

 BSNL presented revised VRS for 1 Lakh Employees to Ministry of Communication & IT(MOC&IT) after department of telecommunications (DoT) has rejected state-run telecom operator BSNLs proposal to reduce its workforce by just 21,000.

Estimated VRS optees: Group-A: 1483 Group-B: 6262 Group-C: 76655 Group-D: 15214 Total: 99700(Approx 1 LAKH)

 TRAI: Say NO to unwanted commercial calls, msgs from Sept 27New Delhi, Sept 6: The day has finally arrived when customers can bid farewell to pesky telemarketers and unwanted commercial text messages for good. The ban will be implemented from Sept 27 according to the Telecom Regulatory Authority of India. Call India Call: BSNL internet Video Calls @40p/minute New Delhi, Jul 19: The state run Bharat Sanchar Nigam Limited (BSNL) has made tie-up with information and communications technology firm Sai InfoSystem (India) Ltd to launch...

 BSNL Mumbai invites agencies for media and OOH pitch May 14, 10 Pallavi Goorha Kashyup

 First of

all, we learnt to be co-operative with one another among all of our team members. With the help of this project, we could know how to approach a corprate firm to get information.

It was indeed a new experience to go out and seek information with the employer, employees, customers, suppliers etc. Along with this experience, a bit of entertainment and enjoyment was also there owing to this project.

OUR SPECIAL THANKS TO DR. KAMALA RAJIV MAM AND MR. D.K UPADHYAY(PRO).