The INNOVATORS DNA

The ability to innovate is the Secret sauce of business success. Every Innovative entrepreneur has something called creative intelligence.

Five Discovery Skills

Associating Questioning Observing Experimenting Networking

 Ability to successfully connect seemingly unrelated questions, problems or ideas from different fields Medici Effect. The more diverse our experience, the more diverse is the association. Innovators spent time in exploring new and unrelated things. Understand, categorize and store new knowledge which helps the brain in recombining association. Example: Steve job, the art of calligraphy, meditation practices in Indian ashram, the fine details of Mercedes Benz

 Innovators ask questions that are provocative and challenge common wisdom Emphasizes on asking Why? and Why not? and What if? Build the capacity to imagine opposites and reaching a synthesis which is better than the opposite ideas. Embracing constraints to get out of the box insights. Example: Michael Dell hitting on his revolutionary business model

 Scrutinize the common phenomenon, observe the behavior of potential customers

New business ideas come from observing other people and trying to live their life. Carefully and consistently look out for small behavioral details in the activities of customers, suppliers and other companies Example: Ratan Tata stumbling upon the idea of Nano car.

 Experimentation can be, intellectual exploration, physical tinkering or engagement in new surrounding.
Make experiment in everything which you do Create a culture that foster experimentation One of the most powerful experimentation is engaging in living and working overseas Example: Steve Jobs disassembling Sony Walkman, Howard Shultz roaming Italy coffee bars

 Devote time and energy to find and test ideas through a network of diverse individual Meet people with different kind of ideas and perspectives to extend knowledge domains Attend idea conferences to get newest ideas, passions and projects.

Example: Michael Lazaridis inspiration for Blackberry occurred at conference in 1987, wireless data system for coke

 Innovative thinking may be innate to some, it can also be developed and strengthened through practice. Innovators must consistently act different to think different. Innovative entrepreneurship is not predisposition, it is an active endeavor. a genetic

Siva Priya S

Megha S. Tomar
Megha Dhingra Kaveri Seth Manu Kanchan Sonia Malhotra