Presented by Rajni Dahiya

objective
Introduction Brand equity Brand name Role of Brand Scope of Brand Brand personalities Brand portfolio. Imporatance of Brand
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Introduction
A brand is the idea or image of a specific product or service that consumers connect with, by identifying the name, logo, slogan, or design of the company who owns the idea or image.

Brand equity
Brand equity is the added value endowed on product and services. it may be reflected in the way consumers think, feel and act with respect to brand. As well as the in the prices, market share and profitability the brand command for the firm.

Role of Brand
Brand help to orgnize inventory & accounting records. Brand signal a certain level of quality so that satisfied buyers can easily choose the product again. Brand set the mind of the customer.

Brand personalities
Marketers get customers to relate to their brands is by creating a brand persanalitiesfor example- MTV is not just music cable station ,its a way of life for young,cool people.

Advantage
Pride - A professionally designed logo and Brand / Identity system will show that you are committed to presenting your company as a major contender in your market. Differentiation - When partnered with a strategic marketing program, a well-designed logo and a strong identity system will position your business far above the competition in your market.

Support - When you present a well-rounded business package, your business goals and objectives are more clearly defined and this will improve your chances of getting venture capital or other forms. 7

Brand Name

Scope of Brand
Branding creates mental structures that help consumers orgnize their knowledge about product. Brand is decision making and in the process, provides value to the firm. Brand differences are often related to attribute or benefits of the product itself.

Brand porfolio
The brand porfolio is the set of all brands and brand lines a particular firm offers for sale in a particular category or market segment. Brands may expand coverage,prvide protoection ,extend an image,or fullfill a variety of other role for the firm.

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Importance of Brand
Branding is a very powerful component in business. The brand must have a logo to make branding easier and more possible. The consumers decide if they will buy a product or use a service based on how they view the brand.

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