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YADAV(I 61)
OVERVIEW
Amul (Anand Milk Union Limited), formed in 1946, is a dairy cooperative movement in India. It is a brand name managed by an apex cooperative organisation, Gujarat Co-operative Milk Marketing Federation Ltd. (GCMMF),
AMUL is based in Anand town of Gujarat and has been a sterling example of a co-operative organizations success in the long term.
It is a state level apex body of milk cooperatives in Gujarat . It aims to provide remunerative returns to the farmers and also serve the interest of consumers by providing quality products which are good value for money.
CONTD.
Members: 13 district cooperative milk producers' Union No. of Producer Members: 2.79 million No. of Village Societies: 13,328
Corporate social responsibility (CSR) has been defined as the commitment of business to contribute to sustainable economic development working with employees, their families, the local community, and society at large to improve their quality of life, in ways that are both good for business and good for development. To meet with the CSR it is expected that a business in its entire procurement-production-processingmarketing chain should focus on human development involving the producer, the worker, the supplier, the consumer, the civil society, and the environment.
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CONTD
1st tier :- co-operative society at the village, of which; milk producers are voluntary members. They purchase milk form member & sell it to the district level co-operative. 2nd tier :- The district co-operative that processes milk into milk products, markets locally & sells surplus to the state co-operative for national & international marketing. There are 12 district cooperatives managed by a 15 member board elected by nominated representatives or chairmen of the village co-operatives. 3rd tier :- The state level co-operative - the Gujarat Co-operative Milk Marketing Federation (GCMMF) responsible for national and international marketing of milk and milk products produced and sold to it.
CONTD
It encompasses the entire chain from production of raw material to reaching the consumer with the end product. Accumulation of human capital is important for the development and growth of any enterprise or economy. It believes that technology and capital are replicable inputs but not the human capital. They aim to provide remunerative returns to farmers and members. When the 2001 Gujarat earthquake struck, the Amul Relief Fund donated 50 million Indian rupees to reconstructing schools.
Formed under the Chairmanship of Dr. V. Kurien in 2001 with a donation of Rs. 50 Millions for reconstruction of the school buildings damaged in the 2001 earthquake in the Kutch area.
The Trust reconstructed 6 schools damaged by the above earthquakeat a cost of Rs. 41.1 millions in Kutch area.
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