Presentation On

Below The Line Activities

With Respect To IFB Industries Limited

Made By: Jupinder Kaur MBA 2 Sem 2111022

Introduction

IFB Industries limited was founded in Kolkata in 1974 in collaboration with Heinrich Schmid AG of Switzerland by Mr. Bijon Nag, a technocrat entrepreneur having practical experience in Fine Blanking in Germany and Switzerland for many years.

VISION IFB will be synonymous with innovation & Technology in its chosen fields of business activities .

IFB will excel in Quality & Services .

MISSION
Continuously maximizing the shareholder's growth by manufacturing and marketing best quality products that go into daily life. To promote its sales through BTL activities.

IFB Divisions
1

Automotive
Agro

Appliances

BTL ACTIVITIES

Meaning Of BTL Activities:

BTL Below the line

non- media communication even non-media advertising

BTL is a common technique used for "touch and feel" products

Methods
1.Price Discounting. 2.Coupons 3.Gifts with Purchase 4.Competition and Prizes 5. Money Refunds 6.FrequentUsers/Loyalty Incentives 7.. Point- of- Sale Displays 8. Exhibition 9. Canopy 10. Paper Inserts 11. Sponsoring Local Events 12.Audiovisual Van 13.Road Shows 14.Direct SMS 15.Samples

Research Methodology
Objectives Sampling Plan Data source Tools of presentation Limitations of study Data analysis and Interpretation

Objective Of The Study

To know the various BTL activities driven by IFB , which they are using for increasing their sales.

1
To study the impact of BTL activities on customer.

To study the level of awareness of customers of Amritsar regarding the IFB products and their services.

Sampling Plan

Sampling Unit : It consist of employees.

Sampling Size: It refers to number of items taken for sample.100 respondents were taken for conducting sample. Sampling technique: Convenience sampling techniques was used to get the questionnaire filled.

Data Source :
( Primary data has been used in the present study ) Primary data The primary data are those which are collected a fresh and for the first time and thus happen to be original. Survey method was adopted for collecting primary data. Survey method is a systematic gathering of data from respondents through questionnaires. Tools of Presentation: Graphs and charts are used to present the data.

Limitations Of The Study

Although I have done sincere efforts to collect the relevant information, But no study complete in itself, however good it may be and every study has some limitations:Due to time and resources constraints, the surveys was conducted within the study of the city of Amritsar as such the study might not present a true picture of market. A small size of 100 respondents may not be representative of the universe.

The respondents bias might have crept in while filling the questionnaire.
The overall sample was restricted to the respondents because of limited sources. Some of the respondents of the survey are unwilling to share the informations. Scope of study is limited to Amritsar only because of limited time. So results of study may not be generalized.

Output may be inaccurate. As output only depend upon the respondent.

Data Analysis and Interpretation

1. Are you aware about the IFB Product?

Particulars
Yes

No. of Respondents 45 55 100

Percentage 45% 55% 100%

No Total

No. of Respondents

55%

45%

Yes No

2. Do you have IFB appliances at your home?

Particulars Yes No. of Respondents 25 Percentage 56%

No
Total

20
45

44%
100%

No. of Respondents
4%

Yes No

96%

3. Have you ever heard about the BTL activities driven by IFB?
Particulars Yes No. of Respondents 43 Percentage 96%

No
Total

2
45

4%
100%

No. of Respondents
4%

Yes No

96%

4. Rank your level of satisfaction, with respect to the following BTL activities of IFB ?
Particulars Exhibition Canopy Cookery Classes Discounts Gifts Total No. of Respondents 11 3 17 8 4 43
17

Rank 2 5 1 3 4

18 16 14 12 10 8 6 4 2 0

11 8 4

Exhibition

Canopy

Cookery Classes

Discounts

Gifts

No. of Respondents

5. What was the impact of BTL activities on you ?

Particulars No. of Respondents Percentage

Good
Average

12
27

28%
63%

Poor
Total

4
43

9%
100%

No. of Respondents
9% 28%

Good Average 63% Poor

6.Do you think these activities are beneficial to you?

Particulars Yes No. of Respondents 29 Percentage 67%

No
Total

14
43

33%
100%

No. of Respondents

33%

Yes
67% No

7. Is there any need to make addition in these

activities?
Particulars No. of Respondents Percentage

Yes
No Total

26
17 43

60%
40% 100%

No. of Respondents

40% Yes No

60%

8.What kind of addition you recommend?

Particulars Exchange offer Coupons Paper inserts Competition No of respondents 17 11 13 9 Percentage 50% 18% 9% 23%

Total

50

100%

No of respondents
No of respondents

17
13 11 9

Exchange offer

Coupons

Paper inserts

Competition

9. Do you think these BTL activities are perfect promotional tool for promoting IFB sales?
Particulars No of respondents Percentage

Yes
No Total

37
6 43

86%
14% 100%

Respondents
4%

Yes No 96%

10. Whether you will recommend others to buy IFB product?

Particulars No of Respondents Percentage

Yes
No Total

43
2 45 Respondents
4%

96%
4% 100%

Yes No 96%

12.On what basis you will recommend others to buy IFB product?
Particulars No of respondents Percentage

Price
Quality Durability Offers Services

9
15 10 2 7

21%
35 21% 5% 16%

Total
16 14 12 10 8 6 4 2 0 Price Quality 15

43

10
7 2 Durability Offers Services

No of respondents

Questionnaire
Dear Respondents, I JUPINDER, student of MBA 3rd Semester of GLOBAL INSTITUTE OF MANAGEMENT, Amritsar. Im conducting a survey on Effect of BTL activities on the sale of IFB product in Amritsar. Please co-operate to fill this questionnaire. It is assured that this information is kept confidential.