THE BIG DADDY OF ITC

Mr Yogesh Chandar Deveshwar (Chief Executive & Chairman ITC Limited)

Introduction
Birth- 4th February 1947

Birth Place- Lahore (British India)

Qualifications
Bachelors of Technology (Mechanical Engineering), IIT Delhi.
AMP Diploma from Harvard Business School, Massachusetts. Advanced training in Hoteliering from Cornell University in United States.

Positions Held
1968- Management Trainee, ITC.

1972- MBO Advisor in corporate headquarters Kolkata, ITC.

1974- Factory Manager in Packing and Printing plant in Chennai, ITC. 1984- Director of Board of Company, ITC. 1991-1994- Chairman and Managing Director, Air India. 1996- Chief Executive and Chairman, ITC.

Major Achievements
Honorary Fellowship of the All India Management Association . Alumni Award of the Indian Institute of Technology, Delhi .

'Marketing Man of the Year' Award, 1994.

'Manager Entrepreneur of the Year' by Ernst and Young, 2001 . 'Business Person of the Year' Award, 2006. Inducted to the 'Hall of Pride' at the Indian Science Congress, 2006. Lakshya Business Visionary Award, 2006. Global Leadership Award by U.S - India Business School of the U.S Chamber of Commerce, 2010. SAM/SPG Sustainability Leadership Award, 2007. Padma Bhushan by the Government of India, 2011.

Qualities of Mr Y C Deveshwar
Goal Oriented

Optimist
Efficient Leader Long Term Planner Socially Responsible Bold Decision Taker

Comparison with a Global Ceo

PAUL POLMAN CEO: UNILIVER

Qualifications BBA/BA, MA Economics, MBA in Finance & International Marketing Work Experience 33 Years

MR Y C DEVESHWAR CEO: ITC LIMITED

Qualifications B.Tech in Mech Engineering, Diploma from Harvard Business School, Advanced training in Hotelier Training & Services Work Experience 44 Years

Qualities: Integrity Long Term Vision Caring Attitde Aggressive

Views: Financial institutions should concentrate on Execution first. Strategy comes second. On Consumers, On Competition Long Term Plan: Healthier products, products that will ease the consumers lives. Uniliver as market leader globally. Awards-Accomplishments-Contribution: European Business Leader of Year in 2003 Sustainability leader in food products sector Unilever Pureit milestone 35million users From 5000 million euros to 6400 million euros

Qualities: Goal oriented, Optimistic Outlook Motivator Aims for social good Views: Top to bottom strategy Growth of nation more important than competition Nation should avoid foreign import of agricultural products Long Term Plan: ITC as market leader in FMCG sector of India Awards-Accomplishments-Contribution: Padmabhushan Award Induced in the Hall of Fame of Indian science congress ITC 5000 crore to 27,000 crore Brain behind the FMCG business of ITC Longest running CEO of India

How we would run ITC differently

Line Extension Acquisitions Amar remedies JHS Svendgard Cigarette companies Explore Foreign Markets Capture USA market in Cigarettes Action against fake cigarette industry Why? 20% market share of WILLS Monopoly in Tobacco Industry

5 Years Plan for the Company

Entering into Multi-brand Retail. Expansion of E-Choupal.

Entry Into Budget Hotels.

E-Choupal Timeline

Bifurcation of Hotel Rooms

Values, Vision and Vitality The 3 Vs that lead to Victory Mr Y. C. Deveshwar

References Used:
Economic Times Online Edition Business Standard Online Edition www.itcportal.com www.Wikipedia.org

www.hul.co.in