FASHION FORECASTING SPRING/SUMMER 2013

WOMENS WESTERN WEAR

Spring/Summer 2013
Focuses on seven theme areas. The craft tradition of Africa. Marrakeshs vibrant mosaics and patterns . The simplicity of ceramic crafts . Go garden with the beautiful fruit and vegetable prints. Intricate lace patterns. Vintage from many different periods in the 20th century. Shine and luminosity. A myriad of choices and colours.

BACK CAST (2011-2012)

A/W of 2011/2012, the sportswear trend was in a stage that was more about creating a sporty silhouette In summer 2012, pre-fall 2012 and A/W 2012/13, the trend continued towards clothing that not only minute the sports wear look but also the fabric of sports wear

Wide leg pants made an appearance in 2011 continuing to 2012 getting wider each season.
Animal print has been a key print ;leopards and Cheetah prints Other trend emerged through 2012 and 2012 include the peplum jacket and top Higher emphasis on knitwear, and the continue menswear trend

New Female Figure

This season women will begin to explore new ways to create silhouettes rather than the traditional sun- dresses and light clothes Exploration of clothing i.e larger in volume, and androgynous look that steams from the menswear trends Women will bring the clothes away from the body, and often an elimination of the waist line is seen. Way of redressing the figure with multiple prints and patterns , eliminating an easily distinguishable female figure.

Gender Identity
divergence of the menswear trend characterized by androgynous clothing it goes beyond suit jackets and trousers

drivers
Ongoing debate about LGBT rights Current lackluster job market Crucial time to need a job; women are not willing to be left behind

Consumer Behavior
Gender-neutral silhouettes Women started to redress themselves allowing to focus to be on other aspect of themselves Large scale sympathy towards LGBT rights Portrays consumers simply as people without being gender biased

silhouettes
Lack of fitted waist Straight leg trousers Knit sweater tops with round neckline Tailored jackets Loose fitting silhouettes Layering

Color palette
Neutral tones monochrome with accent colors of blues , taupes, tans, and some greens . Element of grey gender-neutral, reflect the androgynous mood.

Fabric material
solid fabrics with a plain weave and a few elaborate prints. Cotton is a staple fiber. Shirtings and suitings fabrics leather shows up as an accent fabric Prints often speak to gender, and the androgynous look was created with this in mind.

In Excess Trend
Womens figures will disappear into there clothes rather than become exposed. Wide leg trousers Coats with sheer bulk on chest and sleeves Increased collars

drivers
Desire for change Due to economic instability, global warming from past several years, what consumers want now is change This seasons volume create an impulse to either change drastically or stow away

Consumer behavior
State of the world as their top priority Change anything and everything they can; easily changeable is their clothing Clothing which give them a sense of protection

silhouettes
More indicative of autumn/winter line Light jacket traded for large cape-like coat Heavy fabric, big collars or high turtle neck collar, below knee Grown sleeves Wide leg trousers; lighter fabric with more drape

Color palette
Rich, more saturated earthy tones Anchors of tan and brown variations with accents of olive greens and blues Gives more depth without becoming overpowering

Fabric and materials

Natural textile; such as wool or cashmere Solids with different weaves Bulkier fabric with soft hand to give volume

Camouflage Nouveau
Distinguished by textiles, colors and patterns Floral and other prints of spring/summer season Figure lost in pattern and print Styles have vibrant and haphazard look Clothes do the talking for them

drivers
Women can hold any position a man can in every aspect Overall moods of the current times Allows to let their clothes speak for them rather than assert themselves in these trying times

Consumer Behavior
Layered prints on prints is the most current manifestation of camouflage Way to camouflage themselves because of various global turmoil Support this motion with jarring and multiple prints

silhouettes
Layering; Light weight, flowing, sheer pieces Floral, animal print, tropical fruits, combined abstract patterns resembling paint splatters or water colors Skirt is staple usually draped, just above or below the knee A-line skirt, pleated skirt and 50s styles Tailored jackets; structured shoulder Tailored trousers; straight leg, cropped

Color palette
Brighter, more saturated colors Blues are turquoises as base tone, with colors with same saturation but different tone as accents Intent to draw focus to the garment Mix of cool and warm colors

Fabric and Material

Entirely prints; floral, animal, optical illusion, abstracted floral Accent fabrics often with metallic patterns Textiles with raised surfaces