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cultural adaptability, strong communication skills, technical competence, professional or technical expertise, global experience, country-specific experience, interpersonal skills, language skills, family flexibility
Coca cola percieved as quintessential global corporation, as one of the most succesful multinatonal enterprise . Although headquartered in atlanta , the company has priveleged to establish its headquarters anywhere , coca cola consider itself as a multilocal ie. It present the brand with local face in nearly 200 countries where it does business therby deriving 80% of its operating income from businesses outside US . Its philosophy think globally act locally captures the essence of coca colas cross border management mentality
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Coca-cola manages its global operations through 25 operating divisions that are organized under 6 regional groups. The corporate HRM function is charged with providing the glue that binds these various divisions and groups into the cocacola family in two main ways
1. By propagating a common human resource philosophy within the company 2. By developing a group of internationally minded mid-level executives for future senior management responsibility. CocaCola tries to staff its operations with local personnel. However, expatriates are needed in the system for two main reasons.-To fill a need for a specific set of skills that might not
The corporate HRM group has about 500 high level managers involved in its global serving programme . Of the 500 participant in the programme , about 200 move each other . To ease the cost of transfer for these employees , Coca Cola gives those in its global service programme a US based compensation package . They are paid according to US benchmarks irrespective of the prevailing benchmark of the country they are located in. An ultimate goal of the programme is to build a cadre of internationally minded executives from which the future senior managers of coca cola will be drawn