Procter and Gamble

Hardik Babel

A Humble Beginning
Neither William Procter nor James Gamble ever intended to settle in Cincinnati. Although the city was a busy center of commerce and industry in the early nineteenth century, William, emigrating from England, and James, arriving from Ireland, were headed farther west.

Despite their intentions, however, both men ended their travels when they arrived at the Queen City of the West William, to care for his ailing wife Martha, who soon died, and James, to seek medical attention for himself.
William Procter quickly established himself as a candle maker. James Gamble Apprenticed himself to a soap maker. The two might never have met had they not married sisters, Olivia and Elizabeth Norris, whose father convinced his new sons-in-law to become business partners. In 1837, as a result of Alexander Norris suggestion, a bold new enterprise was born:

Procter&Gamble.

The 10 Pillars of P&G

Ariel Head & Shoulders Olay Joy Pampers Safeguard Whisper Pantene Tide Downy

Product lines
Three main product lines:
household and personal care food consumer heath care products

VISION

Be, and be recognized as, the best consumer products and services in the world

MISSION

Procter and Gamble will continue to serve consumers by continuously innovating products that will allow us to be leaders in household and personal care, health care, and food products. To produce products with the utmost care to give nothing but quality to our communities. And to continue to grow so that we can maximize our shareholders wealth.

Product Mix Decisions

Procter & Gamble's Product Mix
Baby Care Beauty Care Fabric & Home Care Food & Beverage Health Care

Width number of different product lines Length total number of items the company carries within product lines Depth number of versions offered of each product in line

Six Toothpastes in Line

Crest Multicare

Crest Cavity Protection

Crest Tartar Protection

P&G Product Mix Width and Depth

PROCTER & GAMBLE

BEAUTY & GROOMING

HEALTH & WELL BEING

HOUSEHOLD CARE

BEAUTY

GROOMING

HEALTH CARE

SNACKS & PET CARE

FABRIC & HOME CARE

BABY & FAMILY CARE

 Customer Business Development :Meeting the Challenge of Change Product Supply :Providing Best in Class Services to All Our Customers Information and Decision Solutions Transforming P&G through business and IT technical mastery Human Resources :Developing Effective Organisations Marketing Ideas that Sell

 Finance & Accounting :Developing Strategies to Maximize Profit

External Relations :Creating a positive business environment

P&G Locations
P&G creates more new brands and categories than any other consumer goods company, driven by the Company's enormous innovative capacity. That mission is carried out at our General Offices, innovation centers, technical centers and manufacturing locations.

P&G Locations
General Offices (GO) P&G's global headquarters, the General Offices are located in the heart of downtown Cincinnati. This is the global hub of P&G, which markets 300 brands to nearly five billion consumers in over 160 countries. The 14.25 acre Go .complex consists of two main buildings: The Tower Building, built in 1984; and the Central Building, built in 1955 with an addition built in 1972. Fabric & Home Care Innovation Center (F&HC IC) The F&HC Innovation Center, located in the City of St. Bernard, conducts product research, product technology and Development, analytical chemistry, and human & environmental safety for fabric and home care brands.

P&G Locations
Winton Hill Business Center (WHBC)
WHBC is a 263-acre, campus style facility built on a hillside location near College Hill. P&G'ers located at "The Hill" focus on developing new Baby Care, Family Care, Fem Care and Snacks & Coffee products. This site was originally built in 1958 and now consists of 13 buildings covering 1.27 million square feet of labs and offices. Major renovation, including a new fitness center, was completed in several of the buildings in 2005. The campus, with buildings located on both sides of the roadway, connected via two tunnels.

Sharon Woods Innovation Center (SWIC)

SWIC Site is located in Blue Ash. SWIC is a campus-style facility that provides an excellent working place for research and development focused on P&G's Beauty Business and Global Chemicals Business. The facility campus was initially developed in 1972 and today houses a 717,000 square feet of floor space (8 separate buildings) with 15 percent dedicated to laboratories.

P&G Locations
Mason Business Center (MBC)
MBC is the Company's global health care headquarters located in the City of Mason, Ohio. The facilities are dedicated to all global commercial aspects of P&G pharmaceuticals, Oral Care and Personal Health Care products. Opened in May of 1995, this 1.15 million square foot center is designed to encourage interaction with open, flexible laboratory and office spaces that foster collaboration, facilitate change and promote creativity. The MBC currently houses approximately 2,400 employees

Miami Valley Innovation Center (MVIC)

This site of P&G innovation is located 17 miles northwest of downtown Cincinnati. It was considered one of the finest industrial research facilities in the nation when it was completed in 1952. Through constant expansion and improvement, it has remained in that category ever since. Situated on 330 acres of land, MVL has about 1,450 separate labs, offices, pilot areas and testing facilities. It is here that Procter & Gamble's research and development is concerned with supplying technical knowledge to major efforts in chemical and pharmaceutical research, new process development, research on product concepts for the future, and the next generation of new business opportunities for the Company