Sample of Questionnaire:

What Gender are you?

I asked ten people to fill out a questionnaire that had seen the bond film Casino Royale. From these results it can be seen that there is a clear divide between both genders therefore the appeal is equal however there may be different factors that are drawing in these audiences. In the next couple of questions I will be able to identify what these features may be.
WHAT GENDER ARE YOU?
6

PARTICIPANTS

0 MALE GENDER FEMALE

How Old are you?

HOW OLD ARE YOU?
4.5 4 3.5

PARTICIPANTS

3 2.5 2 1.5 1 0.5 0 16-20 21-25 26-30 AGE 31-35 36+

Amongst these ten people it is evident that the age range is lower and seems to be focused from 16-30 year olds. Whether it is because of the actors, the locations or other features like technology, there seems to be a particular focus. I shall therefore narrow down the questions as to what they specifically like about Casino Royale.

Do you watch James Bond films?

These are interesting statistics as some of the participants have never seen a Bond film however something appealed to them to make them watch this specific film. Those who have watched Bond films may watch Casino Royale as it is the next in the franchise.
DO YOU WATCH JAMES BOND FILMS?
8 7 6

PARTICIPANTS

5 4 3 2 1 0 YES NO

What Characteristics do you identify with Bond?

WHAT DO YOU IDENTIFY WITH BOND?
10 9 8

7 6 5 4 3 2 1 0

CHARACTERISTICS

I listed nine characteristics that could be associated with Bond and let the participants circle as many as they liked therefore there are multiple answers. The top responses were Intelligence, Hero and Womaniser telling me that in all of the films Bond is portrayed in the same way and this film is no different. However it is interesting that the characteristic Vulnerable was not chosen even once, though the director wanted to show his fresh rooky side and the pain when Vesper dies.

PARTICIPANTS

LL IG EN T

DE NT

TA LK ER

AN IS

AN G R

HE RO

G FU L

AB LE

W O M

IN DE P

IN TE

VU LN

O O TH

RE V

SM

US CU

ER

EN

EN

LA R

ER

Which Location do you prefer?

I then proceeded to list eight different locations that were featured in the film and learnt which was popular. It turned out that filming in locations such as London and the Bahamas were ideal, in feedback the majority responded saying they liked seeing landmarks so the films seemed real as opposed to a random office building or car park. It is also important that they liked the main location which was the casino itself. The film wouldnt have worked if the audience didnt think this was an interesting place to base the film.
WHICH DO YOU PREFER?
7 6 5

PARTICIPANTS

4 3 2 1 0 LONDON DESERTED ISLAND EXOTIC HOTEL CAR PARK OFFICE BUILDING CASINO VENICE BAHAMMAS

LOCATIONS

Are special Effects essential to a Bond film?

ARE SPECIAL EFFECTS ESSENTIAL?
7 6 5

4 3 2 1 0 YES NO

There was a divide within the feedback about effects. Generally there are almost always special effects in the films and in fact in the previous Bond film, Die another Day, they were criticised for the amount that they used and therefore in Casino Royale they tried to strip back to the basics. However they do use massive stunts such as the car roll when Bond chases after Vesper and in the ending in Venice when the building is sinking into the canal.

PARTICIPANTS

Is Violence essential to a Bond film?

The dominant answer was that yes violence is essential but when looking at the data it was apparent that females tended to put no and all the males also put yes. This indicates that one of the main reasons males watch James Bond is for the fighting and chase scenes whereas women watch for a different escapism reason.
IS VIOLENCE ESSENTIAL?
8 7 6

PARTICIPANTS

5 4 3 2 1 0 YES NO

What is your Favourite Gadget?

What is your Favourite Gadget?
50 45 40 35 30 25 20 15 10 5 0 Laser Technology Signature Gun X-Ray Glasses Tracking Device Aston Martin Gadget Detonator Microchip Implant Sony Ericsson Ring (Shatters Glass)

For this feedback I asked the participants to rate each gadget, 5 being the best and 0 being the worst. The top rated out of the list were Bonds signature gun, Aston Martin, Detonator and tracking device. Coincidently, the gadgets just listed were the only ones featured in the film leaving behind ridiculous and unrealistic gadgets such as the invisible car and a shattering ring. However other trade mark gadgets were still featured such as Sony Ericsson and his Omega watch. Interestingly Aston Martin which scored the highest out of 50 had lots of campaigns before the release of Casino Royale and also a car display was shown at the London premiere.

Do you like Catchphrases?

The reason I asked this question is because in Casino Royale they avoided catchphrases and even mimicked them as they date the film and make it seem tacky; this was also evident in the feedback. Also another reason why there are no catchphrases is because Bond is a new 007 and therefore doesnt have any traits yet. People did comment however saying that the catchphrases are like the guns, cars and women; it makes ups the film and a convention that goes along with it nicely.
DO YOU LIKE CATCHPHRASES?
8 7 6

PARTICIPANTS

5 4 3 2 1 0 YES NO