"Get More When You Fly" Chennai Kalanidhi Maran, chairman Neil Mills, CEO Founded 2004 Commenced

ed operations 24 May 2005 Services Airlines Company slogan Headquarters Key people Revenue Profit Fleet size Destinations US$562.51 million US$19.21 million 48 (+23 orders) 38 Indian and 4 international

 Revenue Profit Focus cities

US$562.51 million US$19.21 million Bengaluru International Airport Cochin International Airport Pune International Airport Sardar Vallabhbhai Patel International Airport SpiceJet.com

Website

 SpiceJet,

India's

leading

low

cost

airline,

is

reincarnation of ModiLuft. It is promoted by Ajay Singh and the Kansagra family.

Their marketing theme offering low everyday spicy fares and great guest services to price conscious travelers.

Neil Mills, CEO

To become Indias preferred low-cost airline, delivering the lowest air fares with the highest consumer value, to price sensitive consumers.

To ensure that flying is no longer only for CEOs

and business travellers, but for everyone .

Their marketing theme

Offering low 'everyday spicy fares' and great guest services to
price conscious travelers

Their aim
To compete with the Indian Railways passengers travelling in air
conditioned coaches.

1) PRODUCT 2) PROMOTION 3) PRICE

4) PEOPLE
5) PLACE 6) PHYSICAL EVIDENCE 7) PROCESS

Core product Transportation Supplementary product

In-flight refreshment
In-flight entertainment

Luggage services

PROMOTIONAL TOOLS:

Print ads in newspapers and magazines

TV commercials

Internet media initiatives.

Outdoor mix is has concentrated primarily on

hoardings,

railway

platforms,

airports,

shopping

complexes, and malls.

 Spice Jet is India's 'best low cost airline', delivering the

lowest air fares with the highest consumer value. It also offers everyday spicy fares, which is very cheap and you can buy your ticket at extremely low fares.

 At Spice jet, people are the most important p

At spice jet the front line staff play a critical role in

ensuring that the service is delivered to the customers

as promised.
Air hostesses at this Airlines are to possess a

pleasing personality with polite service expected

handling.

 Physical Evidence refers to the environment in which the

service

is delivered and where the service industry and

customer interact. Booking offices and ticket counters at spice jet Airlines are extremely spacious and well designed with good looks.

 The process signifies flow & reach of services to the ultimate users. PURCHASING PROCESS : The process at spice jet begins at the time of

reservation goes on to the confirmation of seats.

POWER TO FLY FOR EVERYONE

SpiceJet offers fares that are affordable and significantly lower

than most airlines.

With contemporary interiors, modern graphics and vibrant colours, SpiceJet is very much like todays traveler - practical yet stylish. A SpiceJetter will feel this is the smart, international way to

travel; I've made the smart choice.

SpiceJet is committed to make sure you feel good at the end of a flight, arriving at your destination - fresh and on time.

POWER OF TECHNOLOGY

SpiceJet's new generation fleet of aircraft is backed by cutting

edge technology and infrastructure to ensure the highest standards in operating efficiency. E-booking and e-ticketing facilities are available online along with tele-booking.

website

POWER OF PERFORMANCE
From aircraft to crew and ground staff the focus is on

performance.
Each SpiceJet employee is groomed to be smart, friendly,

efficient and well-informed, ensuring that any interaction will make you feel welcome and looked after.
Experienced pilots, well-trained cabin crew will make every

flight a comfortable one.

The philosophy is no-frills but high-performance.

POWER OF SAFETY
SpiceJet invests heavily in safety, impeccable

maintenance and a high level of expertise.

Experienced pilots, engineers and maintenance crew

go through rigorous training and are hand-picked for

their technical knowledge and expertise. So you can rest assured that there is no cut-back in this key area of modern day flying.

POWER BEHIND THE POWER TO FLY

SpiceJet's key management personnel are all senior,

seasoned

professionals

and

have

significant

international experience in both launching and

managing low-cost airlines.

SpiceJet aims to make travel comfortable, affordable and refreshingly efficient experience for all.

 Smart Travel Asias Top 5 Best Budget Airlines in Asia (Aug 2010)

and in Top 10 list for 2 consecutive years (Aug 2008 & Sept 2009,
Hong Kong) Award for Best Website at World Low Cost Airlines Asia Pacific Conference (January 2010, Singapore) Indias best low-fare airline in a survey conducted by MaRs on

behalf of Hindustan Times (December 2009)

CIO 100 Award for IT efforts for customer satisfaction and business growth (2007, 2008, 2009 & 2011)