Use Case Flow Charts

Overview of Newer/In-Dev Services
Feature / Functionality Description

it to a friend.
Example Use Cases

Husband dedicating to his wife while buying her FMCG product Refer people with your voice recording for a free gift packet. Referrers only need to listen Refer people by getting them to answer a quiz (ZD or IVR) Refer people by getting them to ZipDial once Upsell LeadGen patching to specific local Sales Agents mapped to that preexisting registered customer number LeadGen patching non-registered mobiles to next available agent at central call center.
Insurance Info-to Local Agent. For open call2action campaigns (leadgen) where local filtering needs to be done
Song Selection Rapid Referral Service song options and gift & Dedication IVR App: ZipDial to pick among
Auto-Patch to Live Number Word of Engagement service meant to amplify Rapid Referral Service
IVR Questionnaire Poll Lead Status Update Full-proof Auto-Callback ofNext Locator - lead capture system. User ZipDial & get an X Pin-Code entry SMS. Then gets a callback. In the backend, system Available Person (Call Patch) routes call based on users number to a prescribed Facebook set of numbers (tries them 1 by 1 until someone Integration
picks up & connects back to caller). Features include sep. alerts/reports to a sales agents manager.
mouth marketing. The basic components include some incentive (financial or social) for a targeted user (usually a existing customer) to participate, and some action the referral needs to do to make the first person eligible for the incentive.
Auto-Callback with IVR then Call Patch Option
Similar to above, except user receives a callback IVR instead of an SMS. The IVR filters the user (by pin code, then provides the option for a call patch to next available person. Similar to above, without the call patch option. ZipDial and get a recorded advertisement or product info. ZipDial a number connected to a ZipDial Facebook application. If the FB user has opted into the ZipDial application, the users status will be updated
Return IVR Questionnaire

Return OBD Voice Capsule Facebook Integration
Polls Lead Status Update for Agents Friend recommendation Kingfisher game Superstud
Facebook Setup One-Time Registration from Mobile

ZipDial Link to Facebook comes in SMS Click-through Opens Facebook App Page in Browser If logged in, page asks if you allow ZipDial application
If not logged in, must log in to Facebook, then allow
Integrate with Facebook

Integrate Offline & Online Word of Mouth Campaigns
Actions & Positive Feedback can be posted to Facebook pages of Customers A ZipDial Like count can post to a Companys website or Facebook page. After a one-time opt-in to the ZipDIal application, users own profile walls will update each time they ZipDial
PATENT PENDING - ZipDial PROPRIETARY & CONFIDENTIAL
Facebook Connect
Do you want to share this on Facebook? Dial 080300500XX (toll-free) One Time ZipDial Authorization In 2 simple steps
1 Toll-Free Missed Call later.

If already authorized
Wall Post
(with Link, Brand Picture etc.)
Content Delivery (Registered Users)

Loyalty Points, Bank Account Low Tech (Spreadsheet Option) Sensitive Info Non-Sensitive
How It Works: Loyalty Point Delivery

If SIM NOT registered Customer Mobile Number enters Database
Customer Intake Form
Company Checks Company Receives response Database (API) in CRM (API)

HTTP POST
ZipDial Sends SMS Response 2
Company Promotes My Loyalty number
Customer Requests with Missed Call
Response Logged with ZipDial
ZipDial Sends Personalized SMS w/ Point Balance
Access your loyalty points balance anytime. Just ZipDial
08030050060
(toll free missed call)
080 300500060
24/7 Web access to results Custom reports available via email & SMS
You have 250 Loyalty Points, redeemable at year-end. Dealer No. 123456
*Service only works for Mobile numbers!
How It Works: My Info Retrieval (sensitive info)

Verified Customer Mobile Number enters Database
Customer Intake Form
Company receives real-time & checks SIM (API)
If SIM NOT registered
Company Sends SMS Response 2
Customer Purchases Insurance Policy
Promote My Status number in registration materials
Customer Requests via Missed Call
Requesting SIM is Logged with ZipDial
Company Sends Immediate SMS Response 1 w/ Info
Access your policy premium, due date, amount, maturity date and balance anytime.
080 30050050
08030050050
(toll free)
Your Account Premium of Rs. 1000 is due 31-072011
ZIPDIAL PATENT PENDING PROPRIETARY & CONFIDENTIAL
How It Works: My Dealer Loyalty Point Delivery (non-senstive info, low tech)
Checks Company Company Dealer ID List Receives response
(XLS) in CRM (API)
Company Promotes Dealer My Loyalty number
Customer Responds with Missed Call
08030050060
080 300500060
You have 250 Loyalty Points, redeemable at year-end. Dealer No. 123456
How It Works: Loyalty Point Delivery (1 of 2)

* Flow assumes that Nerolac owns the Painter number registration and DB maintenance
Checks Company Company Painter DB Receives response

(MRN, Balance) in CRM (API)
If Prefd Lang. is not Registered, See next page
Company Promotes My Loyalty Number
Request Logged with ZipDial

(Checks Lang Pref)
ZipDial Sends Points In Immediate Voice Call

(in Preferred Lang.)
Access your loyalty points balance anytime for free! Just ZipDial
08030050060
080 30050060
If Preferred Language has been selected: 1. You have a balance of <100> loyalty points. Your points can be redeemed. 2. Promotional Message (targeted)
Loyalty Points Delivery: Language Selection (2 of 2)

Company Request Logged Receives response with ZipDial in CRM (API)
(Checks Lang Pref)
If LANG not Registered
Preference Stored with ZipDial Customer Dials his Language Preference ZipDial Plays Voice Response in Preferred Lang.
Checks Company Painter ID DB

(MRN, Balance)
ZipDial Sends Immediate Outbound IVR Call
Customer Response Logged Presses ZipDial with to Hear Point Balance
ZipDial Plays Voice Recording in Preferred Lang.
Language Selection: For English, press 1. For Hindi, press 2 Order of 0ptions selected in on bases of circle
Confirm You have chosen <language>. Thank you for registering Points Request To get your point balance, press 1
If Preferred Language has been selected: 1. You have a balance of <100> loyalty points. Your points can be redeemed. 2. Promotional Message (targeted)
Content Delivery
(Open to Public) Location Finder
How It Works: Dealer Finder

Checks VWs Dealer Database
(API)
Number Promoted in Various Media
Prospect Requests with Missed Call
ZipDial Sends OBD IVR for pincode
Prospect Dials pincode
ZipDial Sends Immediate SMS Response
Outdoor Ads Print Television Mailers Email Web/Social media SMS
022 30050088
CompanyXYZ thanks you for your interest. Test drive a new. today! Dial your pincode for the dealer nearest you. <.wav file>
400050
24/7 Web access to results (SIM/Time) Custom reports available via email & SMS
VW: Tornado Motors, Santa Cruz West, Near Milan Subway 4/5
Free Clinic Finder: How It Works

Checks Colgate Clinic Database
Number Promoted in Various Media
ZipDial Sends OBD IVR for pincode
Customer Dials pincode
Outdoor Ads Print Television Mailers Email Web/Social media SMS
022 30050088 022 41849921
Thanks you for your interest in Colgates Free Dental Clinic. To find the date & time of the free clinic nearest you, please dial your pincode now!
400050 400050
24/7 Web access to results (SIM/Time) Custom reports available via email & SMS
Colgate: Please come by our free dental clinic at <location> from <time> . Thanks!
How It Works: Location Finder (Number per Zip-Code) (1 of 2)

Response Logged with ZipDial Response Logged with ZipDial
Government Promotes Location Finder number
Citizen Requests with Missed Call
ZipDial Sends SMS Instruction
Citizen Requests with Missed Call
See See 3 Options Options
Know your nearest UID - AadhaaR Enrolment Center. ZipDial
022 4184 9900

(Zero Charge Missed Call; Disconnects after One Ring)
022 41849900
For the nearest UID Center, dial 02241849xyz - xyz are the last 3 digits of the area pin code. Ex, For MG Road with pin code 560 001, call 02241849 001
022 41849921
How It Works: Location Finder (Number per Zip-Code) (2 of 2)

Example SMS Responses
Scenario 1:
Valid pin code w/ UID Center

Scenario 2:
Thanks for the request. The nearest UID Center is <address> ZipDial <02241849921> for more centers. Sorry, this is an invalid Pin Code. For the nearest UID Center, dial 02241849xyz - xyz are the last 3 digits of the area pin code.
SMS Response
Not a Valid Pin Code
Response would be one of three scenarios:
Scenario 3:
No UID centers for valid pin code

Red indicates dynamic content
Thanks for the request. There are no UID Centers in your locality. To know more about UID Centers, please call <BANGALORE UID SUPPORT NUMBER>
Customer Service Feedback

Sent in SMS after customer interaction Special Complaint Line for Premier Customers Open ended Complaint Line
How It Works: Customer Service Feedback

Option 1
Demo a Customer FeedbackSurvey
080 300 500 60

*Demo available in India only
Company Receives response in CRM (API)
ZipDial Sends SMS with follow up Survey

Option 2
Customer Finishes with Test Drive
SMS To User for feedback. Options Yes/No with ZD number
ZipDial Sends Auto-Dialer with follow up Survey
Did you fully enjoy your test drive? Yes 08030050001 No 08030050002
080 30050001
We can send: Multiple follow up questions with ZipDial numbers to respond SMS to Longcode Option available for free response.
How It Works: Customer Service Feedback

Option 1
Demo a Customer FeedbackSurvey
080 300 500 60

*Demo available in India only
ZipDial Sends SMS with follow up Survey

Option 2
Customer Finishes Interaction with Company
SMS To User for feedback. Options Yes/No with ZD number
ZipDial Sends Auto-Dialer with follow up Survey
Were you satisfied with your experience? Yes 08030050001 No 08030050002
080 30050001
24/7 Web access to results Custom reports available vai email & SMS
We can send: Multiple follow up questions with ZipDial numbers to respond SMS Response Option available
How It Works: Open Survey

(Optional)
ZipDial Sends Voice IVR Call
User Responds by
Pressing Number
Company Promotes Number(s) w/ Call to Action
User Responds w/ SMS User Opts In w/ Missed Call Real-Time Results Added in Zipdial Web Portal ZipDial Sends SMS w/ Survey Question
or
User Responds w/ Missed Call
Point of Sale Live public product demo events Outdoor Ads Print & Television Mailers & Feedback forms Web & Social media SMS
080 30050001
Would you recommend to a friend or colleague? Yes (08030050003)
080 30050003
How It Works: Customer (MRN) Survey

(Optional)
Company sends ZipDial the User # (API) User Interacts w/ Company

(Calls Call Center Makes a Purchase Does Free Trial)
Company receives response in CRM User Opts In w/ Missed Call
ZipDial Sends auto-IVR Call
Zipdial Sends SMS with Question or CTA*
Real-Time Results Added in Zipdial Web Portal
ZipDial Sends SMS with Survey Question
Thank you ! How was your experience? Very Good (08030050001),
080 30050001
Would you recommend to a friend or colleague? Yes (08030050001)
* Optional: Company may choose to send first SMS Call to Action (CTA) through its existing SMS resellers
Priority Customer Complaint (SMS Only)

Response Logged with ZipDial Company Promotes Number to Prem. Customers ZipDial Sends Immediate SMS to Customer Checks Company CRM
(Name, Case No., Assigned RM)
ZipDial Sends Immediate SMS to Regional Mgr.
SMS, EMAIL
Priority Customer Complaint Line: ZipDial toll-free to get a quick callback from our care agent.
08030050060
080 30050060
Dear <Insert Name>, Your complaint has been registered wth <RM Name> <Case Number >.
Dealer <Name, ID> called with a complaint. Call back at <XXXXXXXX> as soon as possible.
Priority Customer Complaint (w/ Auto Patch)

Response Logged with ZipDial Checks Nero CRM
ZipDial Outbound Dials to Call Center Rep. Answers If busy or not there: Dials Next Care Agent number in line (round robin) Auto-call again in X minutes
If Customer Does not Answer
Company Promotes Number to Prem. Customers
Customer Initiates with Missed Call
ZipDial Sends Immediate SMS to Customer*
ZipDial Patches to Outbound Call to Customer
ZipDial Sends SMS to Rel. Mgr. re: Complaint
ZipDial Sends SMS to Customer
SMS, EMAIL
Priority Customer Complaint Line: ZipDial toll-free to get a quick callback from our care agent.
08030050060
080 30050060
Dear <Insert Name>, Your complaint has been registered <Number XXX>. A manager will call within 24
INCOMING CALL
Sorry we missed you. We will be in touch again shortly regarding your complaint. <Case Number XXXX>
*Optional: ZipDial can also send an SMS alert or email report to the sales agent manager when complaints arrive
Lead Gen Advanced

Existing customer number capture Registrations Re-registering new number
Click To Call Web Flow (User First)

If Customer does not answer Posts users number to ZipDial ZipDial sends outbound dialer to dedicated Call Center line
ZipDial sends Missed Leads in Report
Expert Answers
User submits number in Click-to-Call Web Widget
ZipDial Sends Immediate SMS & Calls Back User
ZipDial patches to Customer
ZipDial sends SMS to Customer
[Ring Ring]
INCOMING..
User Answers
Thank you for your interest. in our agent will call you.
Hello this is Raj from COMPANY. Thanks
Sorry we missed you. We will be in touch again, shortly
Click To Call Web Flow (Agent First)

ZipDial Sends Outbound Dialer to Experts

Expert Answers
If Expert busy: Dials Next Call Center Agent in line (round robin)
If Customer does not answer

ZipDial sends SMS to Sales Agent
User submits number in Click-to-Call Web Widget
ZipDial Sends Immediate SMS Response to Customer*
ZipDial Patches to a Callback to Customer
ZipDial sends SMS to Customer
Thank you for your interest. Our agent will call you.
INCOMING.
Sorry we missed you. We will be in touch again, shortly
Geo-Targeted Lead Generation: How It Works
ZipDial reads Circle of dialer
Syndicate Bank Promotes Scheme with ZipDial Call to Action
ZipDial sends SMS with scheme details + CRM contact info
Syndicate Bank receives data on leads and follows up
Pamphlets & Banners Hoardings & Newspaper Ads 24/7 Web access to results Custom reports available via email & SMS
02241849976
SMS response includes: 1. 7 Key features of Rainbow Scheme 2. Contact Details of CRMs in Cicle, separated by nearest hub
Lead Generation/Conversions: How It Works

Option 2
Company Promotes Product w ZipDial Call to Action
ZipDial Sends Immediate Auto-Dialer with IVR
ZipDial Patches Caller to Agent List
180012345
1. Voice Recorded info about product plays 2. To Listen to Offer Again, Press 1 3. To Speak to an Agent Now, Press 2 4. To have an agent call you later, Press 3
How It Works: Lead Status Reporting

Lead UID Checked Against Company DB

(API)
Responses Logged with ZipDial
Reports Sent Daily to Company Receives Managers

response in CRM (API)
Optional per Lead
Company Distributes Leads to Agents
Company Sends SMS to Agent
Agent Responds with Missed Call
ZipDial Sends Immediate Outbound IVR
Agent Sends SMS Comments to Longcode
VIA SMS
VIA EMAIL Agent given a Lead UID, along with mobile number and name
BSLI: To give us a status report on your leads. ZipDial 080 300 500 88
080 30050088
1. Voice recording plays with brief instruction 2. Agent Types Lead UID 3. Agent Answers Q1, Q2 ...Q8 4. Press 1 to give a Free Response via SMS 5. If 1 not chosen, replay intro for next Lead UID
Please type the Lead UID <space> & your comments. Send to 88888888
149264 said call back in 2 months after his daughters wedding
How It Works: Lead Status Updation

Response Logged with ZipDial Lead UID Checked Against BSLI DB (API) Responses Logged with ZipDial Lead Updated Company Receives in Nerolac response in CRM (API)
CRM (API)
Optional per Lead
Company Distributes Leads to Agents
Company Sends SMS Reminder to Agent
Agent Responds with Missed Call
ZipDial Sends Immediate Outbound IVR
Agent Sends SMS Comments to Longcode
VIA SMS
VIA EMAIL Agent given a Lead UID, along with mobile number and name
NEROLAC: Kindly give us a status report on your leads. ZipDial 080 300 500 88 to start.
080 080 30050088 30050060
1. Voice recording plays with brief instruction 2. Agent Types Lead UID to indicate lead has been contacted Optional 1. Agent Answers Q1, Q2 ...Q5 about lead 2. Press 1 to give a Free Response via SMS
Please type the Lead UID <space> & your comments. Send to 88888888
149264 said call back in 2 months after his daughters wedding
How It Works: Customer Number Capture

ENABLES
Good for.FMCD / Appliances
ZipDial Report Sent to Company
Customer SIM Recorded in Company DB
Callback for Product Serial # Maintenance Reminder ACMC Sales Call
Number distributed with Company Product Package (Card)
Customer Scratches Card after Purchase
ZipDial Sends Customer 1 SMS a day for 15 days
Register your water purifier and get tips on how to use for next 15 days only.
080 30050088
08030050050
(tollfree)
Thank you for purchasing the ZeroB water filter!
Thank you for purchasing the ZeroB water filter!
How It Works: Lead Gen Auto Patch

ZipDial Sends Outbound Dialer to Sales Agent

Agent Answers
If busy: Dials Next Agent number in line (round robin)
Company Sends SMS w/ ZipDial Call to Action
ZipDial Patches to Outbound Call to Customer
ZipDial Sends SMS to Sales Agent re: Lead
Lowest premium offer on auto cover ZipDial 08030050060
080 300500060
Thank you for your interest in <Company >. Our next available agent will call you ...
INCOMING
Sorry we missed you. We will be in touch again shortly regarding your interest.
*Optional: ZipDial can also send an SMS alert or email report to the sales agent manager when leads arrive
How It Works: Lead Gen Auto Patch

Response Logged with ZipDial Company Promotes Number for Expert Dental Advice
ZipDial Sends Outbound Dialer to Experts

Expert Answers
If Expert busy: Dials Next Call Center Agent in line (round robin)
ZipDial Sends Mobile Number to Call Center

(Web Queue)
ZipDial Patches to a Callback to Customer

If Customer Answers, After Call
SMS, HOARDING, CRK, WEB, TV
Free Expert Dental Advice: ZipDial toll-free to get a quick callback from our dental care expert.
1800 1231234
Thank you for calling Colgate Our next available expert will call you in <X> minutes...
INCOMING
ZipDial Sends SMS with Poll to Rate Experience
18001231234
*Optional: ZipDial can also send an SMS alert or email report to management on incoming leads.
How It Works: Lead Gen Auto Patch (w/ IVR)

Response Logged with ZipDial Lookup Pincode Ag. Company Agent DB (API)
If Agent(s) Does not Answer
Company Sends SMS w/ ZipDial Call to Action
ZipDial Sends Immediate outbound IVR to Customer*
ZipDial Sends Outbound Dialer to Sales Agent
ZipDial Sends SMS to Sales Agent re: Lead. ZipDial Plays auto-response & Sends SMS to Customer
Lowest premium offer on auto cover ZipDial 08030050060
080 300500060
1.Voice recording plays with brief instruction: Thank you for your interest in <Company>. Please type your pincode, and we will connect you 2.Customer types pin code (e.g. 400055)
If agent is busy, system dials next agent number in line (round robin), up to X agents Same OB number appears each time, recognizable to agent
Our next available agent will call you witin 24 hours. More information is available @...
* Optional: ZipDial can also send an SMS alert or email report to the sales agent manager when leads arrive
Other Loyalty Services

@ POS Simple-Authentication Mobile Number Registration
How It Works: Associating Sales At The POS

Retail: Associate Sale w/ SIM Loyalty Account
Checks Cinemax Customer DB Checks Cinemax Customer DB New Transaction Added to DB
Number Posted at BO/Register
User Makes Order at POS or BO
User ZipDials POS Number
Real-Time ZipDial Pop-up @ POS
Cashier Verifies Customer & Associates w/ Sale
User Pays Cashier
FOR LOYALTY CLUB MEMBERS ZipDial 08030050088 with your order to earn loyalty points !
080 30050088
Customer Name Customer SIM Loyalty Number Applicable Discounts
You are Mr. Patel? Add This Account to Sale
Yes
No
Yes
No
How It Works: Number Registration (1 of 2)

Response Logged with ZipDial Response Logged with ZipDial Checks Company Dealer ID List
ZipDial Number Promoted among Wholesalers
Dealer Responds with Missed Call
ZipDial Sends Immediate OBD
Dealer Dials his DealerID
[See Options]
Register with us to access your loyalty points and receive monthly messages about special deals.
080 30050050
Hi Company XYZ Dealer, thank you for ZipDialing. To register, please enter your Dealer ID now:
123456
<register.wav>
08030050050

Example Voice Response
Checks Company Dealer ID List
Scenario 1: Not Valid Dealer ID
Im sorry. That is an invalid Dealer ID. Please try again by ZipDialing 08030050050
OBD Response
Scenario 2: No Existing Mobile Number for that Dealer ID Scenario 3: Different Existing Mobile for that Dealer ID
Thank you for registering [User Number] with Dealer ID {XXXXXX] in Colgates Dealer Loyalty Program. If this is not your number, dial 9 to cancel. Your current registered Dealer mobile number with Colgate is [Existing Number]. If you wish to change it to [User Number] , confirm by dialing 1.
Response would be one of four scenarios:
Scenario 4: Same as Existing Mobile for that Dealer ID

This number is already registered with Colgates Dealer Loyalty Program. Thanks!

Example SMS Text
Checks Company Dealer ID List
Scenario 1: No Dealer ID
Im sorry. That is an invalid Dealer ID. Please try again by ZipDialing 08030050050
Response would be one of four scenarios:
Scenario 2: No Existing Mobile Number for that Dealer ID Scenario 3: Different Existing Mobile for that Dealer ID
Thank you for registering [User Number] with Dealer ID {XXXXXX] in CompanyXYZs Dealer Loyalty Program. If this is not your number, ZipDial 08030050881. Your current registered Dealer mobile number with Colgate is [Existing Number]. If you wish to change it to [User Number] , confirm by Zipdialing 08030050882.
Scenario 4: Same as Existing Mobile for that Dealer ID

This number is already registered with CompanyXYZs Dealer Loyalty Program. Thanks!
How It Works: Loyalty Point Delivery

Checks Company Company Receives response Dealer ID DB
in CRM (API)
If SIM not Registered, See next page
Company Promotes Dealer My Loyalty number
08030050060
080 300500060
You have <250> Loyalty Points, redeemable at <insert info> Dealer No. 123456
Number Registration: How it Works

If SIM not Registered
Checks Company Dealer ID DB

ZipDial Sends Immediate OBD
Dealer Dials his DealerID
Scenario 1: Dealer ID Not Valid Scenario 2: No Mobile Is There Scenario 3: Existing Mobile is There
Im sorry. That is an invalid Dealer ID. Please try again by ZipDialing 08030050050 Thank you for registering [User Number] with Dealer ID {XXXXXX] in Company XYZs Dealer Loyalty Program. If this is not your number, dial 9 to cancel. The current registered Dealer mobile number with Company XYZis [Existing Number] with Dealer ID [XXXXXX]. If you wish to add this number[User Number], please confirm by dialing 1.
Hi CompanyDealer, thank you for ZipDialing. To register, please enter your Dealer ID now:
123456
Send New Number Reports Daily to Verify
<register.wav>
Outbound Dialer (OBD)Campaigns with IVR

Reminders, Special Offer Promotions
Custom Options: whether user receives gratification / loyalty points for responses
How It Works: OBD Survey Campaigns

DISPLAYs the Colgate MY LOYALTY # on ring
Send Colgate Campaign Report
Colgate Wants to Collect Dealer INFO
ZipDial Sends auto-OBD to Dealer List
Dealer Answers with Dials

(1 per question)
Responses Logged with ZipDial
ZipDial Sends Final SMS after Hang up
Sends ZipDial Script, Language, and Date/Time preferences for for a specific campaign
Dear Colgate Dealer, you have the opportunity to gain 50 loyalty points dial 1 for option 1 <.wav file>
Thank you for participating in Colgates survey
Retail Campaign Package

Interaction Between Campaigns User Experience Overview
Customer Sees Campaign Advertisements
Ad Campaign
(Geo-targeted)
Rapid Referral Campaign The Bombay Store

In-Store Campaign
(Daily Deal)
Customer ZipDials to Engage
Customer Goes To Store
Customer ZipDials to Redeem DIscounts
Customer Shows Cashier Code on Phone & Buys
Rapid Referral
Different implementations in how initiated & how 2nd level participants trigger official participation
Track Mobile Referrals in Your Campaign

1 SMS
Received
Extend the Reach of Your Campaigns

Contests
Games
Pledges
Quizzes Daily Deals Coupon Delivery
SMS: *Get 10 or more people to ZipDIal your number in next hour & win a prize!
Recruit friends
for limited time
3 Prize Redeemed
instant recharge, coupon code, gift basket by post, etc.
SMS: Congratulations, you have referred 3 people and will receive our prize!
Track Mobile Referrals in Your Campaign

Extend the Reach of Your Campaigns Contests
Games
1 OBD & SMS

Received
Voice message from Celebrity SMS: Get 10 or more people to ZipDIal your hotline number in next hour & win a prize! 0804931ZZZZ
Pledges
Quizzes Daily Deals Coupon Delivery
Recruit friends
for limited time
3 Prize Redeemed
SMS: Congratulations, you have referred 12 people and will receive our prize!
ZipDial on 1800 102 XXXX (toll free) & Get a

special call from [Bollywood
(1) Referral Program: Long Period

Everyone ZipDials the Same Toll-Free Number! Track referrals by the static Referrer Code typed by friends.
Participant Receives Code & Outbound Call Reminders

Whitelisted Participants Get Back their Referral Code (e.g. 12345)
Friends get Callback (IVR) & SMS, and Type Code
Interactive Voice 1 Voice Call &
After 1 Week
Engaging Content Series
SMS Received Message Voice Pls type in your message friends ab. referrer TIDE code Product...
SMS: To get a callback to know more about our Recruit special offer for a 2 friends Haier Washer, just dial forfor limited time free 0804931ZZZZ.
Recruit friends
SMS: Get 10 or more people to ZipDIal your Participant Gets Prizes 3 hotline number coupon codes, experiential Notification of in next vouchers, free hour & win aor cash! washing machine! 0804931ZZZZ
Prize Re
instant rechar code, gift bas contest entry.
SMS: SMS: Congratulations, Congratulations, you have referred 4 people and willyou have referred 10 people receive our free gift! and will receive an SMS when we select the
(2) Rapid Referral Program: Short Sessions

Everyone gets their own unique Toll-Free ZipDial Number! Referrals tracked automatically by missed calling! User Receives Callback & SMS Received
Voice message ab. Brand SMS: Get 3 or more people to ZipDIal your hotline number in next hour & win a prize! 0804931ZZZZ
2 Users Missed
Calls to Opt In to Program
Recruit friends
for limited time
SMS: Thanks! Your personal referral number is 080300500xx for the next two hours only! Get 5 friends to missed call it for your prize!
4 Prize Redeemed
SMS: Congratulations, you have referred 5 people and will receive your prize!
(2) Rapid Referral (RR) Campaign

Person A Experience
See Campaign Call To Action
Person B Experience
Friend tells me deal & their ZipDial Referral number.
Maps to Person A
SMS
Get SMS with Recruit Friends Call To Action ZipDial to start the RR Recruiter Period
Receive SMS with Instructions & a unique RR # to pass to friends (1-2 hr Session) Share/Forward SMS with my RR ZipDial number to friends. Get SMS notification when Friends ZipDial my number
Participant Database
After X people ZipDial your RR #
ZipDial to Participate for the Campaign
SMS
Eligible Prize Winner List
Receive SMS or Callback with ad message with Opt-In For Future Contact*
* Potentially insert steps if special offer requires friends to complete a Brand Quiz or listen to an outbound voice ad,
SMS
or
Thanks for calling
Rapid Referral (RR) SMS Campaign

Person 1 Experience Overview
See an Ad with RR Free Sample Call To Action
Person 2 Experience Overview

Friend tells me deal & their ZipDial Referral number. Participant Database ZipDial to initiate
ZipDial to start the RR Free Sample offer

Receive SMS with Instructions & a personal RR # to pass to friends (1 hr) Share/Forward SMS with my RR ZipDial number to friends.
SMS
Get SMS or Call Center notification of special prize.
Receive SMS with ad message* & RR Call to Action.

* Potentially insert steps if special offer requires friends to complete a Brand Quiz or listen to an outbound voice ad,
SMS
Example SMS FMCD free sample

Get a Free 50 ML bottle by referring 3 friends in one hour! To start the clock & avail the offer, ZipDIal
1 I See an Ad 2 ZipDIal the Rapid

Referral call to action number.
4 I Forward 1
to friends
SMS
5 My Friend ZipDials
my personal Referral ZipDial Number
08030050099
(free missed call)
3 I get 2 response SMS
Thanks for participating in CLEARs Rapid Referral offer. Well send you a free 50ML bottle of CLEAR if you get 3 or more people to ZipDIal 08031919043 in the next 1 hr.
FORWARD to FRIENDS: Check out CLEAR Shampoos offer for a free 50ML bottle. ZipDIal this number (toll-free): 08031919043! Kindly do it within 1 hour to help me!
Get a free 50 ML bottle of CLEAR Shampoo! Eliminate your dandruff with CLEAR. Must get 3 friends ZipDial in the next 30 min. To avail offer, ZipDial 08030050099 now!
Example SMS - Retail

Personal Referral SMS Forwarding SMS
Todays Deal: 20% off Sunglasses at the Sunglass Hut. Get 3 friends to ZipDial in the next 30 min and you get 50% off! Interested? ZipDial 08030050099
FORWARD to FRIENDS: Check out 20% off Sunglasses at the Sunglass Hut. Get 3 friends to ZipDial in the next 30 min and you get 50% off! ZipDIal this number (toll-free): 08031919043!
Rapid Referral (RR) Campaign Ad / SMS

User Experience Overview User 1
See an Ad with RR Special Offer Call To Action
*Special Offer Options Unique Coupon Code Mobile Recharge Special Gift Contest Registration Special Status on FB
User Experience Overview User 2

Friend shares deal & their Referral number. ZipDial to initiate free missed call
Receive SMS with ad message* & RR Call to Action.
ZipDial to get the Special Offer

Receive SMS with Instructions & a personal RR # to pass to friends (1 hr)
Eligible Participant Database

SMS
SMS
Share/Forward SMS with my RR number to friends.
ZipDial to participate in RR Program as well Get an SMS with my own Referral Number (1 hr)
Get SMS or Call Center notification of special prize.
SMS
* Potential inserted steps if eligibility for special offer requires friends to complete a Brand Quiz or listen to an outbound voice ad,
Share/Forward SMS with my RR number to frends
Referral Campaign Agent / SMS

User Experience Overview Level 1
Agent explains the contest, product dialogue and number

Friend explains product & contest. Gives me their Referral number.
ZipDial number to start free missed call
ZipDial the number to start free missed call Receive SMS with a Quiz on Brand Dialogue ZipDial the correct response
SMS
Receive SMS with a Referral # to pass to friends (1 hr)
SMS
Teach 2 friends the dialogue. Give my number.
Get a call from Call Center saying I get a prize!
Get an SMS with my own Referral Number (1 hr)
SMS
Teach 2 friends. Give my referral number.
Example SMS
Refer 2 friends in one hour, and get mobile recharge. To start the clock & avail the offer, ZipDIal
1 I See an Ad 2 ZipDIal the Rapid

Referral Call to Action number.
4 I Forward 1
to friends
SMS
5 My Friend ZipDials
my personal Referral ZipDial Number
08030050099
(free missed call)
3 I get 2 response SMS
SHARE w FRIENDS: Check out CLEAR Shampoos offer for a free 50ML bottle. ZipDIal this number (toll-free): 08031919043! Kindly do it within 1 hour to help me!
Get a free 50 ML bottle of CLEAR Shampoo! Eliminate your dandruff with CLEAR. Must get 3 friends ZipDial in the next 30 min. To avail offer, ZipDial 08030050099 now!
Referral Campaign - Agent / IVR

Ad explains the contest, product dialogue and number ZipDial number to start free missed call Receive SMS with a Unique Referral # to pass to friends (1-2 hrs) Refer Friends. Get them to Dial on Your Unique Number Eligible Participant Database

ZipDial the number to start free missed call Receive Callback IVR w/ a Quiz on Brand Dialogue Dial the correct response to Question
Soap brand dialogue
SMS
~~~~~~~~~~~~~~~~~~
SMS
Refer more friends. Give my referral number.
Referral Campaign Agent / Call Center

Agent explains the contest, product dialogue and number

ZipDial number to start free missed call
ZipDial the number to start free missed call Receive SMS: We will call you shortly Receive Call Center Call. Say Brand Dialogue.
SMS
Receive SMS with a Referral # to pass to friends (1 hr)
SMS
Teach 2 friends the dialogue. Give my number.
SMS
Teach 2 friends. Give my referral number.
Referral Campaign Call Center / SMS

Level 1 User Experience Overview
Gets Call from Call Center & Discusses Product Feedback

Gets Friends SMS w/ their Referral number. Eligible Participant Database ZipDials the Number free missed call
Gets auto-call w/ Friends Voice Recommendation.
Hey this product is really nice
SMS
Referral Campaign Explained / Customer Opts in
Records Personal recommendation (IVR) Gets SMS w/ Personal Referral Number (24 hrs)
~~~~~~~~~~~~~~~~~~
SMS
~~~~~~~~~~~~~~~~~~
SMS
Prize Winner List
Gets SMS reminder to try product; ZipDial option to signify that user has tried it Gets Call Center follow up call, confirming use & discusses product feedback If used, Opt-in theyd like to participate in referral program
SMS
Gets SMS notification of prize! Receive Prize Delivered @ Home

Fulfillment Partner
Referral Campaign OBD / SMS

Thanks for usingWhat quality do you like the most Would you like to participate

Gets Friends SMS w/ their Referral number. Eligible Participant Database ZipDials the Number free missed call
Gets auto-call w/ Friends Voice Recommendation.
Hey this product is really nice
Gets Call from Outbound IVR w/ std. Product Feedback Questions Referral Campaign Explained / Customer Opts in
SMS
Records Personal recommendation (IVR) Gets SMS w/ Personal Referral Number (24 hrs)
~~~~~~~~~~~~~~~~~~
SMS
~~~~~~~~~~~~~~~~~~
SMS
Gets SMS ab prize, & Call Center call to get delivery address
Prize Winner List
Gets SMS reminder to try product; ZipDial option to signify that user has tried it Gets outbound Call, confirming use & discusses product feedback If used, Opt-in theyd like to participate in referral program
SMS
Receive Prize Delivered @ Home
Fulfillment Partner
Song Selection / Delivery
Dedicate a Song
(A) Simple Engagement
ZipDial to Engage
(B) ZipDial Referral Tracking
(C) IVR Referral Tracking

ZipDial to Engage
Call Back with Song Options. Husband Selects.
Listen to short Referral Instruction
Call Back with Song Options. Husband Selects
SMS Sent to Husband w/ZipDial Number to Play Song
The ZipDial Number sent is Unique with a Time Limit instead of static
996774 3556
Husband types wifes mobile number
Husband Passes His Personal Number to Wife (and others)

996774 3556
SMS Sent to Wife and Husban w/ZipDial Number to Play Son
No typing in mobiles
Wife ZipDials to Hear Song

ZipDial can track multiple referrals without requiring user to type all their mobile numbers in!
Automatic Call Goes to Wife with Song Playing
Call Back with Song Playing
Wife can ZipDial again get call back with Song Playing
Dedicate a Song
(A) Simple Engagement
ZipDial to Engage
Unique Code Option

For POS Promotion with Unique Codes
Call Back with Song Options. Husband Selects.
First Type In Unique Store Code from POS Ad
SMS Sent to Husband w/ZipDial Number to Play Song
Husband Passes His Personal Number to Wife (and others)
Wife ZipDials to Hear Song
Call Back with Song Playing
Sports Voting Contests
Flash Special ZipDial Number on the Screen during IPL or TVC
ewers ZipDial!
SMS sent after 1st ZipDial of match with further explanation
Help Spread the word and Maximize fan engagement!
DM-ZDIAL Mumbai v Delhi. Mum 1. Del 0. *Trivia: Captain Goalkeeper Adrian DSouza has more than 100 Caps. Share on Facebook, ZipDIal on 080300500XX (Free Missed Call).
Player hits a 4 or a 6!
ewers ZipDial!
SMS sent after 1st ZipDial of match with further explanation
Maximum attention and engagement!
DM-ZDIAL You are one step closer to free IPL Tickets! Dial once every 4 or 6 run for the maximum chances! Conditions apply. Share on Facebook with a free ZipDIal Missed Call on 080300500XX
Flash Pray for 6! ZipDial Number on the Screen during IPL or TVC
Pre-Recorded IVR sent after ZipDial

Hello, my friend. I really hope you go see my new line of fashion on {} a web site.. [30 sec.
clip.]
DM-CDBRY Thank you for sending your prayer to the Mumbai Indians. We need all the help we can get. *Share on Facebook by Zipdial (free) on 08030050055.
Zip
l!
Maximize fan engagement! Build database of user advocates.
Ad with ZipDial Number Stays on Screen with Celebrity Teaser
Pre-Recorded IVR & SMS sent after ZipDial

Hello, my friend. I really hope you go see my new line of fashion on {} a web site.. [30 sec. clip.]
DM-XXXXX . To Share this deal with friends on Facebook, ZipDial on 080300500XX (free!)
Zip
l!
Engage offline users with online access (i.e. Facebook accounts) but lack mobile data plans.
Spread O to the
or a 4 or 6
2 XXXX to send your

a Missed Call! No Spam!
Mumbai Indians and es from Sony!
Fans ZipDial!
SMS sent after 1st ZipDial Prayer with further explanation
DM-ZDIAL Thanks. You will also be entered into free drawing for cash and prizes from Sony. Share your Prayer on Facebook with a free ZipDIal Missed Call on 080300500XX
Flashes up a all-To-Action
Gratifications could include chance to meet Cricketers, cash, IPL tickets, or other prizes.
Sony Producer Page

ZipDial Counter Web URL CHE vs MUM 8pm Wednesday, 04 April 2012 8:12:20
Player hits a 4 or a 6!
After Each Hit, Page Refresh

ZipDial Counter Web URL CHE vs MUM 8pm Wednesday, 04 April 2012 8:18:24
0:33 Since Last 4 or 6

Stop Counting Dials
Waiting for Next 4 or 6
Near End of Game

ZipDial Counter Web URL
Waiting for Next 4 or 6

Winner List 1. 2. 3. 4. 5. SIM 886729728 996743556 903487720 776392790 973333178 ZipDials 22 22 22 22 21
One User with the highest number of ZipDials Is selected to win! Congratulations to Sandeep Malhotra! Winner of Todays Sony IPL Tickets
Display a Toll-Free ZipDial Number and Call to Action Message after every 4 or 6
Select 1 ZipDial Number Per Match for Comparing Traffic Results

Congratulations to Sandeep Malhotra! Winner of Todays Sony IPL Tickets
Viewers ZipDial (Auto-Missed Call) for free after seeing the Call to Action on the TV Screen Sony SetMax Production Executives control when to turn of the Eligibility of ZipDial counting after each 4 or 6 with web button During the match, active viewers ZipDial after every 4 or 6
The number of eligible ZipDials per User are tracked in Real time.
The winner is selected randomly near the end of match from the pool of mobile numbers with highest number of eligible ZipDials
Producers call eligible numbers and get name
The winners name is shown on Stadium Screen or TV with Sony branding and prize fulfilled
SMS Groups Updates
Pull ZipDial Activities
Push ZipDial Activities Promotional Push Campaigns
Lead Generation
via Contests & Feedback in-store, print
OPT- IN Referral Add-on
DND Scrub
SMS Content Groups

Sales or Footfall
Content Alerts
Referral Add-on
Engagement Campaign How it Works

Promote in Cricket Channel and other ATL Media Pull-Based Content Chain Content A
DM-zipdial JAI v MUM: JAI 76/2 (15.2), need 19. MUM 94/8 (20.0). BAN v PUNE: Match starts @ 8pm.* For content
Push Activities Promotional Push Campaigns

Full Database
DND Scrub
Brand Ambassador Voice TWEET (IVR)
Content B
Brand Ambassador Latest TWEET
A/B/C/D - ZDial 08030050077
Content C
Trivia Facts related to Campaign Theme
Scheduled Alerts Opt-In Group Database

OPT IN
New Contest Alerts New Product Alerts Feedback Quizzes Loyalty Program Offers
Each SMS sent has an Ad Slot available for a short call to action for more content
Content D
Referral Contest

Promote in ATL Media
Pre-Recorded IVR & SMS sent after ZipDial
clip.]
DM-XXXXX Thanks for calling. Go to www.ECOM.com and enter your code 1234567890 for Rs. 50 off anything in our store!
Pull-Based Content Series Content A

Brand Ambassador Voice TWEET (IVR)
Content B
Brand Ambassador Latest TWEET
Content C
Trivia Facts related to Campaign Theme
Each SMS sent has an Ad Slot available for a short call to action for more content
Content D
Referral Contest
Mobile Couponing
Offline Promotion eCommerce Sales Activation with Online Redemption

Promote in ATL Media Pre-Recorded IVR & SMS sent after ZipDial
clip.]
DM-XXXXX Thanks for calling. Go to www.ECOM.com and enter your code 1234567890 during checkout for Rs. 50 off anything in our store!
Type Code from in ECOM Check

special call from [Bollywood Celeb] and Rs. 50 off anything in our store!

Promote in ATL Media Pre-Recorded IVR & SMS sent after ZipDial
clip.]
DM-XXXXX To hear how [Celebrity story ends, go to www.ecom.com and unlock the ending! Share my story with friends. Tell them to dial on 080300500xx (Free!)
Type SIM in ECOM Site

special call from [Bollywood Celeb] and Rs. 50 off anything in our store!
Unlock the VIDEO by typing your SIM number!

Promote on Package SMS sent after ZipDial User Types SIM in Website
Z2V
1800 102 XXXX
For 20% discount on shopatdisney.in
DM-XXXXX Thanks for buying Disney! Get your discount by going to www.shopatdisney.com ! To get discounts on great Back to School gifts, have your friends on 080300500xx (Free!)
Track Response to Different Package s or Product Types By Using Different Numbers on each
By typing your SIM numbe Get Discount (In payment flow Get Discount Code (outside payment flow) Unlock VIDEO or PREMIUM CONTENT
Mobile Couponing
Offline Promotion - Sales Activation with In-Store Redemption (Product Cross Promotion)
Option A: Unique Codes

USER EXPERIENCE
ZipDial to Engage
Call Back w/ Short Brand Message & Explanation
RETAILER EXPERIENCE
SMS Sent with Unique Coupon Code Gives Retailer the Coupon Code
(10-14 digits)
Retailer Dials 1800 Number
Retailer Types in Unique Code
138027 287403
SMS Sent Confirming Redemption of Coupon

If you did not receive <gratification>, please ZipDial (toll free) on 080300500XX
Code Validated
Code is Valid. Press 1 to find out more about the
Already Redeeme
Invalid
Option B: Code+SIM
USER EXPERIENCE
ZipDial to Engage
Call Back w/ Short Brand Message & Explanation
RETAILER EXPERIENCE
SMS Sent with Unique Coupon Code Gives Retailer the Coupon Code
& Last 4 Digits of SIM
Retailer Dials 1800 Number
Retailer Types in Unique Code
138027 287403
SMS Sent Confirming Redemption of Coupon
Code Validated
Already Redeeme
If you did not receive <gratification>, please ZipDial Code is Valid. Press 1 to (toll free) on 080300500XX PENDING - ZipDial PROPRIETARY & CONFIDENTIAL out more about the PATENT find
Invalid
Fraud Prevention Measures

Option A: Unique Codes (10-14 Digits)
Coupon Code generated only after someone ZipDials Each Code Only Redeemed once If someone claims your coupon, you are notified with a recourse option Each SIM only eligible to activate 1 coupon per month
Option B: Code + SIM (4 Digit Code)

Coupon Code generated only after someone ZipDials User must give retailer smaller code and last 4 digits of phone number Each SIM only eligible to activate 1 coupon per month
Retailer/Agent Sampling
Authenticated Sampling Process

0804931XXX
Each Outlet displays a Unique ZipDial Number
Customer ZipDials for Free Sample
Agent & Customer get a Confirmation SMS. Customer can opt-in for future contact
Agent Gives Sample
Cu to C
Mobile Couponing
On Package - Sales Activation with mobile only redemption
Mobile Contest IVR Confirm

Simple Couponing Engagement: Sales Activation w/ On Package Promotion
ZipDial to Engage
Call Back with Instructions & Short Brand Message.
Winner
Pls Try Again!
Already Redeemed
138027 287403
Customer Types in Unique Code from Package
Unique Code DB
Validated Message Plays
Code Validated
SMS Sent Confirming Prize
Prize Fulfilled through SMS
Mobile Contest SMS Confirm

Simple Couponing Engagement: Sales Activation w/ On Package Promotion
ZipDial to Engage
Winner
Pls Try Again!
Already Redeemed
138027 287403
Unique Code DB Code Validated
Prize Fulfilled through SMS
Mobile Coupon SMS Confirm

1800 102 XXXX
Call for Rs. 20 Free Recharge. Type in Code on Inside of Package!
Couponing Engagement: Sales Activation w/ On Package Promotion
ZipDial to Engage
Winner
Pls Try Again!
Already Redeemed
138027 287403
Unique Code DB Code Validated
Recharge or Recharge Code Sent

Use Case Flow Charts

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Overview of Newer/In-Dev Services

Feature / Functionality Description

Example Use Cases

Auto-Callback with IVR then Call Patch Option

Return IVR Questionnaire

Facebook Setup One-Time Registration from Mobile

Integrate with Facebook

PATENT PENDING - ZipDial PROPRIETARY & CONFIDENTIAL

1 Toll-Free Missed Call later.

Content Delivery (Registered Users)

How It Works: Loyalty Point Delivery

Customer Intake Form

Company Checks Company Receives response Database (API) in CRM (API)

ZipDial Sends SMS Response 2

Company Promotes My Loyalty number

Customer Requests with Missed Call

Response Logged with ZipDial

ZipDial Sends Personalized SMS w/ Point Balance

Access your loyalty points balance anytime. Just ZipDial

*Service only works for Mobile numbers!

How It Works: My Info Retrieval (sensitive info)

Customer Intake Form

Company receives real-time & checks SIM (API)

If SIM NOT registered

Company Sends SMS Response 2

Customer Purchases Insurance Policy

Promote My Status number in registration materials

Customer Requests via Missed Call

Requesting SIM is Logged with ZipDial

Company Sends Immediate SMS Response 1 w/ Info

Your Account Premium of Rs. 1000 is due 31-072011

ZIPDIAL PATENT PENDING PROPRIETARY & CONFIDENTIAL

Company Promotes Dealer My Loyalty number

Customer Responds with Missed Call

Response Logged with ZipDial

ZipDial Sends Personalized SMS w/ Point Balance

Access your loyalty points balance anytime. Just ZipDial

*Service only works for Mobile numbers!

How It Works: Loyalty Point Delivery (1 of 2)

Checks Company Company Painter DB Receives response

If Prefd Lang. is not Registered, See next page

Company Promotes My Loyalty Number

Customer Requests with Missed Call

Request Logged with ZipDial

ZipDial Sends Points In Immediate Voice Call

*Service only works for Mobile numbers!

Loyalty Points Delivery: Language Selection (2 of 2)

If LANG not Registered

Checks Company Painter ID DB

ZipDial Sends Immediate Outbound IVR Call

Customer Response Logged Presses ZipDial with to Hear Point Balance

ZipDial Plays Voice Recording in Preferred Lang.

ZIPDIAL PATENT PENDING PROPRIETARY & CONFIDENTIAL

How It Works: Dealer Finder

Number Promoted in Various Media

Prospect Requests with Missed Call

ZipDial Sends OBD IVR for pincode

Prospect Dials pincode

Response Logged with ZipDial

ZipDial Sends Immediate SMS Response

Outdoor Ads Print Television Mailers Email Web/Social media SMS

ZIPDIAL PATENT PENDING PROPRIETARY & CONFIDENTIAL

Free Clinic Finder: How It Works