SUMMER INTERNSHIP PROJECT PRESENTATION ON MARKETING RESEARCH AND STRATEGIES OF INTERNET LEASELINE AND TOLL FREE SEVICES OF VODAFONE

INDUSTRY GUIDEMR DHEERAJ SINGH EXECUTIVE-SME VODAFONE DIGILINK LTD BY- SHASHI BHUSHAN MBA (MARKETING) DEPARTMENT OF BUSINESS ADMINISTRATION LUCKNOW UNIVERSITY

VODAFONE COMPANY PROFILE

Vodafone India(2011), formerly Vodafone Essar(2007) and Hutchison Essar(1994-2007) second largest mobile network operator India in after Airtel. It has approximately 146.84 million customers as of November 2011.

VODAFONE COMPANY PROFILE

Total number of Vodafone India Subscribers :
141,519,840, i.e. 23.63% of the total 598,779,674 Indian mobile phone subscribers.

Vodafone competes with 14 other mobile operators throughout India. They are Aircel, Airtel, BSNL, Idea,LoopMobile, MTNL, MTS , Reliance Communications,S Tel, Tata DoComo, TataIndicom,Uninor, Videocon and Virgi n Mobile.

History
Public limited company, Incorporated in England in 1991 It has got a significant presence in Europe, the Middle East, Africa, Asia Pacific and the United States

Mission
Capturing the potential of mobile to bring socio-economic Delivering progress against stakeholder expectations Ensuring that their operating standards are of a consistent and appropriate level across the Group

Vision
To be one of the most trusted companies in the markets Operate and to ensure that their customers are satisfied with their service and in control of how they use it.

ABOUT PRODUCT INTERNET LEASE LINES

A Internet leased line is a Internet service contract between a provider and a customer. exchange for a monthly rent . An internet leased line is a premium internet connectivity product, delivered over fiber normally. It is also known as an Ethernet leased line, DIA line, data circuit or private circuit.

TOLLFREE SERVICES
A tollfree, Freecall, Freephone, 800, 0800 or 1800 number is a special telephone number which is free to the calling party. A toll-free number is assigned from a special dialing prefix range (also known as area code) such as 1-800. The called party pay the charges of the calls as per the usage rate.

PRIMARY OBJECTIVES OF STUDY

To analyze the response of Internet leaseline and tollfree on the customers of the Varanasi. To know how much consumers are aware of the Internet leaseline and tollfree. To create awareness on Internet leaseline and tollfree among the consumers of Varanasi.

SECONDARY OBJECTIVES OF STUDY

To know the reputation of the Vodafone on the consumers of Varanasi. To aware the consumers about the services of Vodafone.

SCOPE OF STUDY
Knowing that what are the responses among the various segments of Corporates consumers about the Vodafone. The services that are required by the consumers of Vodafone. To know that what modification Vodafone can made to improve the Internet leaseline and tollfree Services. In forming its marketing strategy for market the services of Internet leaseline and tollfree more effectively.

RESEARCH METHODOLOGY
TYPE OF RESEARCH- Descriptive Research

DATA COLLECTED- Primary aswell as secondary

DATA COLLECTION METHOD- Field survey DATA COLLECTION TECHNIQUE- Questionnaire SAMPLE UNIT- Varanasi SAMPLE TECHNIQUE- Random SAMPLE SIZE- 35

DATA ANALYSIS
1. People know about Internet leaseline and Tollfree service through

2. Feature that forced people to use Internet leaseline and Tollfree service is:

3. Feature of VODAFONE is better than the peoples previous cellular And lease lines service.

4. VODAFONE users in corporate lists :

5. People take benefits of services offered by Internet leaseline and Tollfree

6. Overall do like the Internet leaseline and Tollfree services

SOME CORPORATES
Microtek computers Arena multimedia Novodaya institute

Itc technosoft
Sms college Gautam hotel Js residency

FINDINGS
Most of the Vodafone subscribers are not aware about the Vodafone internet leaseline and tollfree Services. Subscribers are sometimes not sure about using the internet leaseline and tollfree Services . Those who are using the internet leaseline and tollfree Services are benefited by the Services. Most of the people rates the internet leaseline and tollfree Services as the best services provided by any services provider.

RECOMENDATION
They Should use the marketing of the Internet leaseline and tollfree more extensively. Vodafone should start more attractive services on the Internet leaseline and tollfree . Internet leaseline and tollfree should become closer to the public by the means of more effective Marketing Communication.

CONCLUSION
The conclusion of my study is that VODAFONEs Advertising has a major impact its users. People like its schemes very much . VODAFONE had created a very good image in the mind of the new users of lease line and tollfree services. VODAFONE is successful in capturing the highest market share by adopting Innovative Endorsement Strategy.

VODAFONE HAPPY TO HELP

THANK YOU

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