Professional Documents
Culture Documents
PPT 1-2
Part One
Introduction and Overview
2005 John Wiley & Sons
Copyright 2005 John Wiley & Sons, Inc. All rights reserved. Reproduction or translation of this work beyond that permitted in Section 117 of the 1976 United States Copyright Act without the express written permission of the copyright owner is unlawful. Requests for further information should be addressed to the Permissions Department, John Wiley & Sons, Inc. The purchaser may make back-up copies for his/her own use only and not for distribution or resale. The Publisher assumes no responsibility for errors, omissions, or damages, caused by the use of these programs or from the use of the information contained herein.
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Chapter One
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Even if you are on the right track, youll get run over if you just sit there. - Will Rodgers
2005 John Wiley & Sons
Business Strategy: The Concept and Trends in Its Management
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Where absolute superiority is not attainable, you must produce a relative one at the decisive point by making skillful use of what you have. - Karl von Clausewitz, On War, 1832
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A Business Strategy
Where to Compete
The product-market investment decision
A Business Strategy
2005 John Wiley & Sons
How to Compete
Value proposition Assets & competencies Function area strategies and programs
Figure 1.1 PPT 1-9
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Social
Self-Expressive
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Innovative offerings A shared passion for an activity or a product Global connections and prestige
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Strategic Asset:
A resource
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Manufacturing strategy
Distribution strategy
Global strategy
Segmentation strategy
Brand-building strategy
Communication strategy
Quality program
Customer relationship program
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Strategic Options
Quality Innovation Focus Product quality Product line breadth Corporate social responsibility
Being global
2005 John Wiley & Sons
Brand familiarity
Customer intimacy
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Entrepreneurial Thrust
Implementation Global Realities
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Provide a strategic management and control system. Provide both horizontal and vertical communication and coordination systems. Help a business cope with change.
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Key Learnings
A business strategy includes the determination of the productmarket scope and its dynamics (as reflected in the intensity of the business investment), the customer value proposition, assets and competencies, and functional strategies and programs. Available strategy options include quality, value, focus, innovation global, product attribute, product design, product line breadth, corporal social responsibility, brand familiarity, and customer intimacy. A business strategy involves the selection and integration of a set of strategic options.
2005 John Wiley & Sons
Strategic market management has evolved from and encompasses budgeting, long-range planning and strategy planning. Strategic market management is externally-oriented, proactive, timely, entrepreneurial, and globally supported by information systems and knowledge management programs.
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Ancillary Slides
2005 John Wiley & Sons
Business Strategy: The Concept and Trends in Its Management
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It isnt that they cant see the solution, its that they cant see the problem.
2005 John Wiley & Sons
- G. K. Chesterton
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Experience, to most men, is like the stern lights of a ship, which illuminate only the track it has passed.
2005 John Wiley & Sons
- Samuel Coleridge
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What is Strategy?
2005 John Wiley & Sons
Business Strategy: The Concept and Trends in Its Management
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Strategy is a framework which guides those choices that determine the nature and direction of an organization.
-Benjamin B. Tregoe & John W. Zimmerman Top Management Strategy
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Strategy is the creation of a unique and valuable position, involving a different set of activities.
2005 John Wiley & Sons
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In terms of the three key players (competitors, customers, company) strategy is defined as the way in which a corporation endeavors to differentiate itself positively from its competitors, using its relative corporate strengths to better satisfy customer needs.
-Kenichi Ohmae The Mind of the Strategist
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Four dimensions define a business strategy: the product-market investment strategy, the customer value proposition, assets and competencies, and functional strategies and programs. The first specifies where to compete, and the remaining three indicate how to compete to win.
-David Aaker Strategic Market Management
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