INDIAN ETHOS IN MANAGEMENT

OVERVIEW
Introduction History

of IEM 6 Principles of IEM Indian Model of Corporate Development Corporate Social Responsibility Spirituality and Management Learning IEM Relevance in todays context Conclusion

INTRODUCTION
What are ethos? Indian ethos and management

HISTORY OF EVOLUTION OF IEM

Phase 1 Phase 2 Phase 3

6 PRINCIPLES OF IEM
1. The Basic Principles: a) Tat Tvam Asi: You are That (Supreme) Everybody can make himself a Genius.

b) Aham Brahmasmi: I have immense potential. I can make the impossible possible.

 2.

Why Work? Atmano Mokshaya Jagat Hitaaya Ca: - For my personal growth - For the Welfare of the World 3. What is work? a. Yagnayacharatah karma: Work is to be done with the spirit of Yagna (Teamwork, Selflessness). b. Parasparam Bhavayantah: Nurture each other (Win-win approach).

4. How to work? Seva + Tyag: Serve others. Give your best for the good of others (CSR) 5. Spirit of Work: Yogah Karmasu Kaushalam: Dexterity & Excellence in action is Yoga.

6. The Resources: a) Sukshma or the subtle subjective, intangible factors are equally important than sthula or gross, concrete, objective, tangible factors.
b)

Karma-Kshetra is Dharma-Kshetraimplies that one should treat the workplace as sacred and keep it clean and bring in orderliness and cleanliness.

HUMAN WELFARE (LOKSANGRAHA)

SHUBH-LABH

NISHKAMA-KARMA

AVOIDANCE OF EXTREMES

WORK IS WORSHIP

SELF- DVELOPMENT

ORGANIZATION AS FAMILY

INDIAN MODEL OF CORPORATE DEVELOPMENT

CORPORATE SOCIAL RESPONSIBILITY

Obligation to act in a manner that serves interests of the society

Examples Infosys Foundation Tata Memorial Centre

SPIRITUALITY AND MANAGEMENT

What is Spirituality Indian ethos and spirituality - Upanishads - Gita Relevance of workplace spirituality in todays context Spirituality and organizational behavior and organizational performance

LEARNING IEM
MBA institutions-IIM, SCMHRD,TISS etc Institutions have emerged to provide knowledge to managers on IEM. Eg-Sri Sringeri Sharada Institute of Management (SriIIM) Instilling Indian values in a companys culture. Eg-Wipro

RELEVANCE IN TODAYS ORGANISATION

Ethics creates the Energy, which creates Excellence, which builds the Economy without disturbing the Ecology.

Wipro Excel Industries

CONCLUSION

Each and every situation can be met with effectively if one takes time to reflect over it. Reflection with a tranquil mind helps in drawing out solutions from within. It leads to a more coherent and complete understanding. People are now realizing that Morals are more important than money, materials, marketing and management.