Professional Documents
Culture Documents
Great Year
Yes2012 was a GREAT year in Canadian sales at 1.68 M Almost broke all sorts of recordsalmost. Strong 1st quarter at +8% First half at +7% The mark still +7% Year end + 6%
Last Quarter
The last 3 turns (months) provide an indication of how the next lap (year) will develop. Some continued a strong lap MerBimAu, Hyundai/Kia, Honda, Chrysler, Subaru to name a few. Others managed the final turn Toyota, Mazda, Ford caught our attention by slowing down.
January: (+15%) Strong month, perhaps too stronga case of sales management from 2011. February: (+11%) Another strong month, by now its a good start. March: (+3%) Chill on the incentivesthe 1st quarter is strongpundits talking at least 1.7M April: (-1%) Start of new quarter lets hold back on incentivesoops moment. May: (+18%) After the oops lets open up with incentives to get the 2nd quarter on track. June: (+3%) Chill on the incentives 2nd quarter up by 7% its all cool first half up by 7% too. July: (+5%) Its summer steady with the incentives. August: (+6%) Dog days of summer still steady, this quarter is looking good. September: (+6%) Good month, strong 3rd quarter, the Japanese have gained. October: (+8%) More incentives, lets get an advantage, generate some blinks. November: (+4) Steady, with some new blinks especially GM. December: (-5%) Only +2% for the quarter is this reality, sales management for 2013. The Customer: As usual the customer waits towards the end of the month.
COMPACT
No change Honda remains in front. Mazda is showing renewed vigor in the market.
Jetta..26,904 Toyota Camry.18,203 Ford Fusion.16,698 Hyundai Sonata..14,572 Chrysler 200....14,125 Nissan Altima...12,793 Honda Accord...........9,930 Chevy Malibu.....5,697
We included the Jetta which is in front, Camry leads the Japanese, with Fusion gaining, and Sonata third. Very competitive segment, with Malibu losing huge momentum.
CUV/SUV
Ford Escape.44,099 Honda CR-V.33.339 Chrysler Journey..28,888 Toyota RAV4.25,942 Hyundai Santa Fe23,394 Chevy Equinox.....20,390
PICK UPS
Ford F Series..106,358 Ram69,255 GMC Sierra...42,712 Chevy Silverado35,943 The order is cast in stone! Ford surpassed the 100K mark, Ram gaining momentum, with Sierra and Silverado losing ground. Yes its an enduring love affair.
Escape remains front, the CRV and RAV4 made appreciable gains. Equinox is losing momentum. The CRV had a huge increase.
ENTRY LUXURY
BMW 3 Series11,234 M-B C Class..10,616 Audi A4....6,118 Acura TL...3,323 Infiniti G....3,003 Buick LaCrosse....2,377 Cadillac CTS....2,157 Lexus IS....1,975 Cadillac ATS....189
LUXURY CUV/SUV
Lexus RX7,130 Audi Q5..6,152 M-B M Class..5,539 M-B GLK.5,279 Acura MDX....5,242 BMW X3..5,017 BMW X1..4,776 Acura RDX.....4,726 BMW X5..3,975 Lincoln MKX...3,792 Buick Enclave....3,283 Cadillac SRX.3,102 Infiniti JX35....2,178
As expected the 3 Series leads, it will be interesting to see how the ATS performs next year. While the LaCrosse and CTS lost momentum.
Hyper competitive, the JX35 elbowed in, with Enclave and SRX making room.
PONY CARS
Mustang.5,181 Camaro..2,557 Challenger.1,485 Mustang way ahead!
CPO
We all know the benefits of CPO vehicles, with peace of mind being a major value proposition for the customer. Manufacturers that have well developed, deployed, and executed programs have had robust sales in 2012 with appreciable increases. Some manufacturers are at 2 new for 1 CPO vehicle. Think about this for a moment 2 to 1 nationally in CanadaSTRONG!
Mazda: (+3%) Staying the course with help from the CX5.