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Canadian Sales - 2012

Great Year

Yes2012 was a GREAT year in Canadian sales at 1.68 M Almost broke all sorts of recordsalmost. Strong 1st quarter at +8% First half at +7% The mark still +7% Year end + 6%

Last Quarter

The last 3 turns (months) provide an indication of how the next lap (year) will develop. Some continued a strong lap MerBimAu, Hyundai/Kia, Honda, Chrysler, Subaru to name a few. Others managed the final turn Toyota, Mazda, Ford caught our attention by slowing down.

Others were headed for pit lane, GM, Nissan, Volvo.

January: (+15%) Strong month, perhaps too stronga case of sales management from 2011. February: (+11%) Another strong month, by now its a good start. March: (+3%) Chill on the incentivesthe 1st quarter is strongpundits talking at least 1.7M April: (-1%) Start of new quarter lets hold back on incentivesoops moment. May: (+18%) After the oops lets open up with incentives to get the 2nd quarter on track. June: (+3%) Chill on the incentives 2nd quarter up by 7% its all cool first half up by 7% too. July: (+5%) Its summer steady with the incentives. August: (+6%) Dog days of summer still steady, this quarter is looking good. September: (+6%) Good month, strong 3rd quarter, the Japanese have gained. October: (+8%) More incentives, lets get an advantage, generate some blinks. November: (+4) Steady, with some new blinks especially GM. December: (-5%) Only +2% for the quarter is this reality, sales management for 2013. The Customer: As usual the customer waits towards the end of the month.

COMPACT

MID SIZE SEDANS

Honda Civic..64,952 Hyundai Elantra50,950 Toyota Corolla..40,906 Mazda 3....39,295

No change Honda remains in front. Mazda is showing renewed vigor in the market.

Jetta..26,904 Toyota Camry.18,203 Ford Fusion.16,698 Hyundai Sonata..14,572 Chrysler 200....14,125 Nissan Altima...12,793 Honda Accord...........9,930 Chevy Malibu.....5,697

All Figures from Automotive News

We included the Jetta which is in front, Camry leads the Japanese, with Fusion gaining, and Sonata third. Very competitive segment, with Malibu losing huge momentum.

CUV/SUV
Ford Escape.44,099 Honda CR-V.33.339 Chrysler Journey..28,888 Toyota RAV4.25,942 Hyundai Santa Fe23,394 Chevy Equinox.....20,390

PICK UPS
Ford F Series..106,358 Ram69,255 GMC Sierra...42,712 Chevy Silverado35,943 The order is cast in stone! Ford surpassed the 100K mark, Ram gaining momentum, with Sierra and Silverado losing ground. Yes its an enduring love affair.

Escape remains front, the CRV and RAV4 made appreciable gains. Equinox is losing momentum. The CRV had a huge increase.

ENTRY LUXURY
BMW 3 Series11,234 M-B C Class..10,616 Audi A4....6,118 Acura TL...3,323 Infiniti G....3,003 Buick LaCrosse....2,377 Cadillac CTS....2,157 Lexus IS....1,975 Cadillac ATS....189

LUXURY CUV/SUV
Lexus RX7,130 Audi Q5..6,152 M-B M Class..5,539 M-B GLK.5,279 Acura MDX....5,242 BMW X3..5,017 BMW X1..4,776 Acura RDX.....4,726 BMW X5..3,975 Lincoln MKX...3,792 Buick Enclave....3,283 Cadillac SRX.3,102 Infiniti JX35....2,178

As expected the 3 Series leads, it will be interesting to see how the ATS performs next year. While the LaCrosse and CTS lost momentum.

Hyper competitive, the JX35 elbowed in, with Enclave and SRX making room.

PONY CARS
Mustang.5,181 Camaro..2,557 Challenger.1,485 Mustang way ahead!

DID YOU KNOW?


SLS AMG.....95 Lamborghini....128 Maserati...162 Ferrari...228 Panamera........422 GT-R.....117 R8.112 Bentley....126 Volt....1,225 Leaf..240

CPO

We all know the benefits of CPO vehicles, with peace of mind being a major value proposition for the customer. Manufacturers that have well developed, deployed, and executed programs have had robust sales in 2012 with appreciable increases. Some manufacturers are at 2 new for 1 CPO vehicle. Think about this for a moment 2 to 1 nationally in CanadaSTRONG!

Audi: (+19%) Strong performance especially A4 and Q5


Acura: (+19%) Finally got the program after the whatever shock. BMW: (+5%) Remains up front in the MerBimAu race

Chrysler: (+26%) Still selling like crazy up to # 2impressiveRam huge gains


Ford: (+0%) Remains # 1 in 2012, elbowed by the Japanese. GM: (-2%) Its still not right at GM, gave in to the Japanese, and Ram.

Honda: (+22%) Fresh playbook, keeps Civic at # 1 gains from competitors.

Hyundai: (+5%) Continued to increase saleswow!


Infiniti: (+15%) Improved with the JX35 Jaguar: (-16%) Remained overwhelmed in 2012

Kia: (+17%) Strong performancehuge!


Land Rover: (+35%) The Evoque and Sportstrong Lexus: (+13%) Vast improvement plus the RX as usual.

Mazda: (+3%) Staying the course with help from the CX5.

Mercedes-Benz: (+7%) Again lost # 1 to BMW, new M Class helped


Mini: (+22%) More gains with more versions Mitsubishi: (-4%) Hovering around with only 2 models

Nissan: (-4%) Again lost momentum, speechless


Porsche: (+36%) CayenneHUGE smart: (+29%) After the slide it can only go up in 2012

Subaru: (+15%) Distinct branding, Impreza, XV Crosstrek, it all works.

Suzuki: (-3%) Whats up?


Toyota: (+19%) Dramatic ramp up with more to come Volkswagen: (+12%) Maintained strong momentumimpressive

Volvo: (-18%) Got lost in the trees.


Sales in Canada were up 6% for the year.

Honda and Toyota embarked on a mission to recapture sales.

GM left a huge vacuum filled by other.

Hyundai/Kia gained more salesremarkable.

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