Professional Documents
Culture Documents
CONTENTS
I. Introduction II. Description of the product III. Innovation IV. Differences with competitors product
V. Targeted market
VI. Market size VII. Product life cycle VIII. Product demand in 5 years
Nguyen Thi Phuong- ID: 217146
I. Introduction
BEA E-learning training services online, through site www.bea.vn: Students can enroll for e-lectures, exams, multiple choice tests in educational programs for all levels Provides a lot of free help forum for students to "play school" and building community BEA Students - if qualified- can register BEA certification exam cert, valid nationwide.
- Reduce costs: the cost of the course will be reduced to a considerable extent. (Only 10% of the usual course) - Self-Direction: customers can choose the most suitable course for qualifications, interests, personal goals. - Self-regulation: self-adjusting rhythms courses for their to vast archives in English without a foreign language center can provide
Access
III. Innovation
Focuses on taking existing brands and product lines to new customers and markets without requiring major change in current capabilities. Moving beyond the companys current strategic scope by leveraging capabilities by spreading them across a broader range of markets and customers .
III. Innovation
Exploiting vibrant international community of students, who will be sharing their experiences in different cultural contexts. Innovation in e-learning moving with fast speed, especially with the use of new social software tools, encourage your friends to support learning and assessment. Students tutor who will guide you on various aspects of the course, who will mark and comment on your written work, and who you can ask for advice and guidance. Students are taught and assessed through a combination of media, including email, online forums and intern
-Cheapest products in the Vietnamese market, learn English online, very easy and fast. Easy access to services. Customers who bought BEA E-learning at all outlets of Postal The price is very reasonable, suitable for all learning objects in Vietnam. Students can load recharge cards Vinaphone, MobiFone and Viettel Students have the opportunity to study with the best English teacher in Vietnam: MA. Nguyen Quoc Hung Unlimited course, the time period and the number of visits.
BEA GOLD CARD 499 CARD Denomination: 499.000d Duration of study: 06 months (calculated from the time of recharge on the website). Learn all the course on BEA in the length of the card. Not limited to the time and number of visits.
BEA Card Denomination: 99.000d Duration of study: 02 months (calculated from the time of recharge on the website). Learn all the course on BEA in the length of the card. Not limited to the time and number of visits.
Variety of payment services Bank payment amount Payment via ATM Via Payoo payment Direct payment by the shipper
V. Targeted Market
Curriculum for all people wishing to learn English Individual markets: Focus on the big market in Hanoi, Da Nang, Nha Trang, Dalat, Ho Chi Minh ... Business markets: Focus on schools and industrial joint ventures with foreign
The demand for English language learners of all ages: students, industrial workers, who travel (general English courses)
The demand for English in all sectors: Commercial, electronics, telecommunications, research and education. (Specialized English courses)
The different English skills: listening, speaking, reading, writing ...
The Advanced Course: IELTS, University exam of English, UAM - Understanding Authentic Material, Learning English through games and songs
The schools need training in English but a shortage of teachers and material conditions.
for English language learners in high society due to globalization the constant need of man-training vocational education has always been one of the most respected in any era. during the economic downturn, more people are interested in learning problems, knowledge to be ready for the new much better signal. more than 30 million Internet users and hundreds of millions of mobile subscribers, it shows us the potential of a digital world, digital content..
Learning is
Especially
In Vietnam,
Technological
Reduced customer demand
Before 2011: the level of English of Vietnamese people is weak, the need to learn English quickly. Less number of good English teachers of the school. Product market will grow strongly and quickly generate revenue. 5 years: The English level of education is higher, the schools teach English better. On the other hand, this time, the product will be subject to competition from other businesses. Need to radically upgrade the optimal features of the product, upgrade courses into an education system with international standards. The joint venture combines international training, training jobs by English...
After
PREFERENCES
Thomas L. Wheenlen & J.David Hunger. Concepts in Strategic Management and Business Policy (13th ed.). Pearson.
Business English Academy (www.bea.vn)