Progress Report on the Grand Project

To: Prof. Neha patel Faculty of Marketing,-PGP-2 From: Mayur Gogra (12) Student of PGP-2

Project-Study of changing consumer behavior from unorganized to organized retailing

FLOW OF PRESENTATION
Objective of the Study
Primary Objective Secondary Objectives Literature Review Research Objective Research Methodology Bibliography

OBJECTIVE OF THE STUDY

Primary Objective: This research project Study on changing consumer preferences towards organized retailing from un-organized retailing (Ahmedabad) is an attempt to find out the change in consumers purchasing behavior, which is shifting towards organized retailing like malls, shopping complexes etc. from traditional kirana stores. Why Ahmedabad: The malls and shopping complexes are building here at a high rate and a large number of population shifted towards this format of retailing so for my project Ahmedabad is the appropriate places to go for the research analysis.

OBJECTIVE OF THE STUDY

Secondary Objectives: There are various issues that need to be addressed: Like what would be future patterns of consumption. Which formats of retail would be preferred by consumers and will the rise of organized retail affect the traditional retailers. Even is the effect of F.D.I in Indian retailing sector.

LITERATURE REVIEW
Mathew Joseph and Manisha Gupta_September 2010:
The Indian retail sector is booming and modernizing rapidly in line with Indias economic growth. In this review the author talked about the impact of organized retailing on traditional retailing. With the increase in number of various formats for shopping like malls, departmental stores, hypermarkets etc the Indian consumers preferences are changing towards and thats the reason foreign investors like the king of retail Wal-Mart also came into the Indian retail ground in collaboration with Bharti. There is a huge untapped market is present in India right now which contains a number of opportunities for retailers.

RESEARCH OBJECTIVE
To understand the impact and choice of retail format by the consumers a questionnaire will be used. Three questions were formulated in order to capture the overall purpose or objective of this section of the research: What is the most favored retail attributes by consumers and how will they change in future?
How are the conventional and organized retailers perceived? What external forces influence the choice of consumers and how can these forces be accounted for in future?

RESEARCH METHODOLOGY
Area of Study: Ahmedabad Sources of Data: Primary Data will be collected from questionnaire Secondary Data will be collected from Books, Magazines, Journals, Newspaper and Internet.

Sample Technique : questionnaire Research Design : sampling design Sampling Design:

Sampling unit Respondents of (few malls) Size of sample 100 respondents Sample Method Random Sampling Types of questionnaire Close ended

BIBLIOGRAPHY
www.icrier.org/pdf/Working_Paper222.pdf innovationalchemy.com Featured ideas.repec.org/p/eab/macroe/22167.html www.indianjournals.com/ijor.aspx?target=ijor:ijbemr...article...