You are on page 1of 38

- - 2013

) (=
STRATEGY
Drives from the GREEK word stratcgos
Stratos=meaning army

Ago=which is the ancient Greek for


leading/guiding/moving
2


*




.
.
3


(


)



.
:
.
(= )
1951
4

:
() .


!
:
.
: .
6


.

.

.
=
8

.
9




.
. 2000 1
10


-1
(
)



.
11


-2
()



.
12


-3




.
13


-4
( ..
)
. 1 .
. 2 .
. 3 . 1967

. 4 .
. 5 .

14


-5
(

)

15

16

17

---------------

()






.
18

(
)







.
.

.
19

( )


PORTER MODEL

20

1
. 1 :
( )
. .

21

2
. 2 :
.

22

3
.3 :
(
)
.
. (

) .

23


-------------------------------------------

24

25

(1
(2
(3
(4 ( )
(5
26

(6 (
)
(7 ()
(8
(9 ( )
(10
27

()

28

1
()

-1



.
29

2
-2

1973

30

3
-3
:1994
() .

31


:
:
:
:
:
:

32


:
:
:
:
:

: .

33

2-1

:
:
. 1 .
. 2 .
. 3 .
. 4 .
34

2-2
. 1 : .
.2 .
. 3 .
. 4 .
. 5 .
.6
=
.
35

2-1
: -
:
.1
.
.2
.
.3


...
36

( )

37

1
.

1
--------------------------

2 6
-( .
).

--------------------------- 1
--------------------------- 2
--------------------------- 3
--------------------------- 4
--------------------------- 5

3
.

--------------------------- 1
--------------------------- 2
--------------------------- 3
--------------------------- 4
--------------------------- 5

--------------------------- 2
--------------------------- 3
--------------------------- 4
--------------------------- 5






-
2008
2013

38

You might also like