Life is a Celebration of Passionate Colors

GIFT PACK FOR STRAWBERRIES

Presentation By Karthick S 26th Batch

Synopsis
About Strawberry Nutritional Facts of Strawberry Strawberry Production in India Leading Strawberry Producing Regions Concept of Package Design Product Specifications Package Specifications

Volume Calculation
Forming Techniques Different Views of Design Features of Design

About Strawberry
Strawberry is a sweet soft non-climacteric red fruit with a very short postharvest shelf life Brownish or whitish specks commonly considered seeds are true fruits known as achenes

Each achene surrounds a tiny seed

Nutritional Facts of Strawberry

Strawberry Production in India (as per AISGA)

2010 14,000 tonnes 2011 9000 tonnes (Expected)

According to AISGA (All India Strawberry Growers Association), the current strawberry processing rate is about 20%, largest processed fruit in the country.

Leading Strawberry Producing Regions

Mahabaleshwar & Panchgani (Maharashtra)
Jammu & Kashmir Himachal Pradesh Kunoor (Karnataka) Ratlam (MP) At present, there are about 28 fruit processing plants available in the country

Story behind the Gift Pack for Strawberries Begins.

Concept

Product Specifications
Weight range of Strawberry : 12 g 18 g Height of Strawberry Specific Gravity Immature Mature Storage Conditions No Refrigeration : 0.860 : 0.923 : 20 mm 30 mm

Engineering Drawing

Requirements of Packaging
The main causes of deterioration are Temperature Microbes Moisture Mechanical Damage

Can be specifically influenced and lead to decrease the shelf life. In addition, the packaging should safeguard the fruits hygiene and integrity.

Not least, packaging should fulfill the requirements of profitability ie. Justifiable pricing

Packaging Specifications
Net Weight Height : 400 g

: 150 mm

Depth
Volume Neck Diameter Vent Hole Diameter Material Body Closure (with handle)

50 mm

: 500 cc : : 76 mm 10 mm ( 4 holes)

: Recycled PETE : HDPE

Recycled PETE
PETE is 100% recyclable, making ideal for packaging.
It is light weight and can be crushed / compressed, making it easy to transport to recycling plants. Most supermarkets have collection points, making it convenient for customers to return their empty packaging. The large proportion of supermarket customers return used PETE packaging. This means that used PETE packaging is recycled into new products. Therefore, it could be said that PETE is a sustainable material. Approved by Food and Drug Administration (FDA)

Volume Calculation
Net Weight 400 g S.No Specific Gravity Weight of Individual Fruit (g) 12 15 Volume (cc) No. of Fruits Total Weight (g) 406 406

1. 2.

0.923 0.923

13.1 16.25

31 25

3.

0.923

18

19.5

21

409

Volume Specific Gravity = Weight

Processing Technique
Body - Thermoforming

Closure - Injection Moulding

Male Mould for Thermoforming

Thermoforming Vacuum Forming

Injection Moulding Process

Different Views of the Design

Front View

Top View

Side View

Vent Holes

Tamper Evident Hologram Label

Tray - Front View

Tray Top View

Complete Design

Features of Design
Unique Shape Reusable

Recyclable
Easy to Carry Easy to open Tamper Evident Brand Promotion

Aesthetic appeal
Tray to display the product & brand

Health Benefits of Strawberry

Diet

Antioxidants
Anti-Inflammatory Anti-Cancer Healthy eyes Vigorous Vitamin C Magnificent Manganese Bone Health

Geographical Indication (GI)

Mahabaleshwar produces 20,000 tonnes of strawberry a year. Currently, there are 1,500 to 1,600 farmers who cultivate strawberry in the Mahabaleshwar area. Mr.Bhilare, President (AISGA) said, Each box of our strawberry sells at the rate of Rs 200-300 a box in months between December and March. Our produce is sold in all major cities such as Mumbai, Hyderabad, Bangalore and Kolkata. Strawberries produced here are of a superior quality because of the temperature which remains between 15 C and 24C When the temperature goes above 24C, the taste of the fruit changes. Mahabaleshwar s Strawberry farmers got GI Certification in 2010.

References
http://mofpi.nic.in/ www.google.com/images www.wikipedia.org www.freshplaza.com www.indiaagronet.com http://timesofindia.indiatimes.com www.google.com/patents http://www.calstrawberry.com www.about.com