Study of Distributor Satisfaction Towards the Products of Navbharat Seeds Pvt. Ltd.

Presented by: Kinjan Patel Roll No.18 MBA (Agribusiness)

Company profile
In Gujarat first research based company came in existence in 1981.
Founded by qualified seeds technologist, guided by his futuristic vision and a committed team of director.

Sound collaboration with SAUS, ICAR, ICRISAT and international institutes.

R & D focused to meet the requirement of the farmers, market and agro-based industries. Maintain huge number of elite germplasm in conditioned gene bank for cotton, castor,Bajra and vegetable crops for crop improvement program. Major crops are cotton, Bajra, castor, paddy, maize & vegetables. The company follows a stringent quality assurance systems backed by field trials / testing in different regions. The company used highly advanced machines for processing, treatment and packing.

Well developed and established market network of more than 1000 dealers backed by highly motivated and dedicated marketings professionals. Head quarter at Ahmedabad & Regional office at Hyderabad. Strong presence in Gujarat, Maharastra, Rajasthan, M.P., Haryana, Punjab, A.P., Karnataka and Tamilnadu. Several extension activities are followed with supply of technical literature and campaign with publicity van equipped with Audio-Visual aids. Market research is also one of the important inbuilt programs. Honored with many prestigious awards.

NSPL through its 30 year of growth and success proud of having its place in the heart of the Indian farmers.
Immense trust of our dealers in our products is our strength.

About seeds Industry

A seed is a small embryonic, plant enclosed in a covering called the seed coat, usually with some stored food. It is the product of the ripened ovule of gymnosperm and angiosperm plants which occurs after fertilization and some growth within the mother plant. The formation of the seed completes the process of reproduction in seed plants,with the embryo developed from the zygote and the seed coat from the integuments of the ovule.

TYPE OF SEEDS Breeder seed Foundation seed Certified Seed Commercial Seeds

Competitor company
Vikram Seeds New Nandi Seeds Pvt. Ltd. Saga Seed Moti Seeds

Rational of the study

I choose the dealers satisfaction as a topic for summer intern ship project. The dealers satisfaction of Navbharat seeds will give the idea about the whole distribution channel of the company.
To get the idea about the product from the customers is very difficult and we cant reach to the each customer or farmer to get the feedback about the product. So the prospective source for gathering the required information is the dealers of the product. With the help of the dealers or with medium of dealer they can reach to the each potential user of the product in the country. So ultimately the dealers satisfaction is important for the company or from them only they can get the right feedback about the products because the dealers are directly connected to the customers.

Introduction of Distributor
In marketing, distributor is the process of moving a product from its manufacturing source to its customers. In computer software, distributor is the phase that follows packaging. The package will be on some distribution medium, such as compact disc, or may be simply located on a server where customers can download it electronically. For open source software such as Linux, companies such as Red Hat and Debian specialize in packaging components from many sources together into a single package or set of packages that can be distributed conveniently to users as a single download. An open source distribution is often called a distro.
THE ROLE OF DISTRIBUTOR CHANNEL

Many producers lack the financial resources to carry out direct marketing. Producers who do establish their own chain can often earn a greater return by increasing investment in their main business. In some cases direct marketing simply is not feasible. Intermediaries normally acroughhieve superior efficiency in making good widely available and accessible to target markets.

Research Methodology
Research Objective : To know the Distributors Satisfaction on Navbharat Seeds Pvt. Ltd. Research Design : Here both types of research techniques are used. Exploratory research Conclusive research

Exploratory research : Secondary data : Internal Brochure Qualitative research : In depth Interview Conclusive Research : Descriptive single cross sectional design. Descriptive research: Survey Method Interviewing method : Personal Interview

Research Instrument : Questionnaire Sample Design : Target Population : All Distributors who are purchasing product of Navbharat Seeds Company.

Sampling element : A Distributor that are purchasing product of Navbharat seeds company.
Sampling Unit : A Distributor that are purchasing product of Navbharat seeds company.

Research Area : Kadi, Vijapur, Kheralu.

Sampling Technique : Convenience Sampling

Sample size : 50
9. Data Analysis Software: SPSS

10. Scaling Techniques: Likert Scale

Analysis

Since how long are you into the seeds business?

1 2 3 4 0-5 yrs 5-10 yrs 10-15 yrs >15 yrs Total
45 40 35 30 25 20 15 10 5 0 0-5 yrs 1 5-10 yrs 2 10-15 yrs 3 >15 yrs 4 1 0-5 yrs 2 5-10 yrs 3 10-15 yrs 4 >15 yrs

0 1 8 41 50

Interpretation: As per my survey I found that 82% respondent said that satisfied to more than 15 years Navbharat seeds business.

Are Selling Navbharat Seeds Product?

1 2 Yes No 34 16

Total

50

35 30 25 20 15 10 5 0 Yes 1 No 2 1 Yes 2 No

Interpretation: In this chart we can show that 68% respondent said that his satisfied to selling Navbharat seeds product and 32% respondent said not selling Navbharat seeds product.

What is the reason behind not using Navbharat Seeds product?

1 2 3 4 5 Quality of a product Payment Condition Profit Margin Market demand Business terms 1 0 5 7 3

Total
7 6 5 4 3

16

2
1 0 Quality of a product 1 Payment Condition 2 Profit Margin 3 Market demand 4 Business terms 5

Interpretation: Chart show that 44% respondent said Navbharat seeds market demand is low. Than 31% respondent said profit margin also very low so Navbharat seeds product is not selling.

How much Percentage of your Business comes from Navbharat Seeds?

1 2 3 4 5 0-5 % 6-10 % 11-15 % 16-20 % >20 % Total 0 9 22 3 0 34

25

20

15

1 0-5 % 2 6-10 %

10

3 11-15 % 4 16-20 %

5 >20 %

0 0-5 % 1 6-10 % 2 11-15 % 3 16-20 % 4 >20 % 5

Interpretation: As per my survey I found that 65% respondent said 11-15% Navbharat seeds in business profit. And 26% respondent is said to 6-10% business profit.

Products of Navbharat Seeds are of best quality?

Group Statistics Product of Navbharat seeds are of best quality Dealers are satisfied with Navbharat seeds products? Bad Good

N 10 24

Mean 3.80 3.92

Std. Deviation .422 .717

Std. Error Mean .133 .146

Independent Samples Test Levene's Test for Equality of Variances

t-test for Equality of Means Std. Error Differen ce .244 .198 95% Confidence Interval of the Difference Lower -.613 -.522 Upper .380 .289

F Dealers are satisfied with Navbharat seeds products? Equal variances assumed Equal variances not assumed 1.877

Sig. .180

t -.478 -.589

df 32 27.9 11

Sig. (2tailed) .636 .561

Mean Differen ce
-.117 -.117

H0: There is No Signification Association between Dealers satisfaction with Navbharat seeds product and product quality. H1: There is Signification Association between Dealers satisfaction with Navbharat seeds product and product quality. Here, 0.636 >0.05 so that null Hypothesis Accepted. So, there is no Signification Association between Dealers satisfaction with Navbharat seeds product and product quality.

Packaging is very convenient?

Group Statistics Packaging is very convenient? Dealers are satisfied with Navbharat seeds products? Bad Good N 8 26 Independent Samples Test Levene's Test for Equality of Variances Mean 4.25 3.77 Std. Deviation .463 .652 Std. Error Mean .164 .128

t-test for Equality of Means Std. Err or Dif fer en ce 95% Confidence Interval of the Difference

Sig.

df

Sig. (2tai le d)

Mean Dif fer en ce

Lower

Upper .988 .920

Dealers are Equal variances 1.343 .255 1.93 32 .062 .481 .249 -.026 satisfied assumed 3 with Equal variances 2.31 16.4 .034 .481 .208 .042 Navbharat not 5 2 seeds assumed 8 products? H0: There is No Signification Association between Dealers satisfaction with Navbharat seeds product and convenient Packaging H1: There is Signification Association between Dealers satisfaction with Navbharat seeds product and convenient Packaging

Here, 0.62 >0.05 so that null Hypothesis Accepted. So, there is Significations different between dealers are satisfied with Navbharat seeds product and belief that Packaging is very convenient.

Price is reasonable as Compared to Competitor?

Group Statistics Price is reasonable as compared to competitor? Dealers are satisfied with Navbharat seeds products? Bad Good

N 7 27

Mean 3.71 3.93

Std. Deviation .951 .550

Std. Error Mean .360 .106

Independent Samples Test

Levene's Test for Equality of Variances

t-test for Equality of Means Std. Err or Dif fer en ce .273 .375 95% Confidence Interval of the Difference

F Dealers are satisfied with Navbharat seeds products? Equal variances assumed Equal variances not assumed 7.327

Sig. .011

t -.775 -.565

df 32 7.07

Sig. (2tai le d)
.444 .590

Mean Dif fer en ce -.212 -.212

Lower -.768 -1.096

Upper .345 .673

H0: There is No Signification Association between Dealers satisfaction and Price as compared to competitors H1: There is Signification Association between Dealers satisfaction and Price as compared to competitor. Here, 0.444 >0.05 so that null Hypothesis Accepted. So, there is Significations different between dealers are satisfied with Navbharat seeds product and belief that Price is reasonable as compared to competitor.

Promotional offers are very attractive?

Group Statistics Promotional offers are very attractive? Dealers are satisfied with Navbharat seeds products? Bad Good

N 8 26

Mean 3.50 4.00

Std. Deviation .535 .632

Std. Error Mean .189 .124

Independent Samples Test Levene's Test for Equality of Variances

t-test for Equality of Means Std. Error Differen ce .248 95% Confidence Interval of the Difference

F
Dealers are satisfied with Navbharat seeds products? Equal variances assumed Equal variances not assumed .424

Sig.
.520

t
2.02 0 2.21 2

df
32

Sig. (2tailed) .052

Mean Differen ce -.500

Lower
-1.004

Upper
.004

13.6 22

.045

-.500

.226

-.986

-.014

H0: There is No Signification Association between Dealers satisfaction and attractive promotional offers by Navbharat seeds. H1: There is Signification Association between Dealers satisfaction and attractive promotional offers by Navbharat seeds.
Here, 0.052 >0.05 so that null Hypothesis Accepted. So, there is Significations different between dealers are satisfied with Navbharat seeds product and belief that promotional offers are very attractive.

FINDING

Maximum Distributors are satisfied to deal with Navbharat Seeds Pvt. Ltd.

According to my survey distributor believe that Navbharat Seeds Supply the Product on time as per your order.
All distributors satisfied with Product Quality of Navbharat Seeds. All distributors believe the Packaging is very convenient. Majority of the distributor believe that Navbharat Seeds Product price is reasonable than other Company Product Price. All distributor Satisfaction to Account policy with Navbharat Seeds Pvt. Ltd.

CONCLUSION

It is highly said, Practice makes man perfect. It is going to be such a great experience to prepare such a learning report. Questionnaire has been filled up with personal interview for to field distributor satisfaction on Navbharat seeds Pvt. Ltd.

In my research work I have conducted one survey of different of satisfaction of distributor. In that I have collected the information regarding distributor satisfaction by surveying 50 respondents in Kadi, Vijapur and Kheralu taluka. I have conclude that majority of distributor are satisfied with production, quality price and bran name of company product. In that survey I have gained so much particle exposure regarding the different dimension of distributor.

SUGGESTION

Company should try to maximizes the margin of profit. Company famous for cotton seeds but they can focus on their other seeds or products and try to develop that market.