Professional Documents
Culture Documents
Four Ps
PRODUCT
Product: A product, service or idea is that which satisfies the needs & wants of the customers Variety Features Brand Name Quality Design Packaging Service
Product- Consumer
The product part of the Four Ps model is replaced by consumer or consumer models, shifting the focus to satisfying the consumer. A product, service or idea is that which satisfies the needs & wants of the customers.
Product
Company provides products like Postpaid connections Prepaid connections Dialing cards Hutch PCO Hutch Handy phone
Product decisions
Branding
Quality
Features
Cars- Reva
Price
The price is the amount a customer pays for the product. It is determined by a number of factors including market share, competition, material costs, product identity and the customer's perceived value of the product. The business may increase or decrease the price of product if other stores have the same product.
Price is the amount a consumer pays in exchange for the product or service.
Price
Marketers have to determine prices to consumers & channel partners Prices across models & geographic regions have to be established Policies on discounts have to be framed These decisions are vital to enhance sales volumes
Price
List Price Discounts Allowances Payment Period Credit Terms Bills
Price....
The prices are being charged in accordance with:
The charges vary from region to region.
Talk plans
Prices
Roaming rates
Services
Pricing strategies
Penetration
Skimming
Competition
Product line
CONT..
Pricing is the only mix which generates a turnover for the organization. The remaining Ps are the variable cost for the organization. Price must support these elements of the mix. Pricing is difficult and must reflect supply and demand relationship.
Promotion
Promotion activities are meant to communicate & persuade the target market to buy the companys products This is done by:Promotion
Advertisement
Hoardings
Personal selling
Media
Publicity
Internet
Place
Place represents the location where a product can be purchased. It is often referred to as the distribution channel. It can include any physical store as well as virtual stores on the Internet.
Channels Transportation Logistics Inventory Locations Coverage
Andhra Pradesh Punjab West Bengal Karnataka Maharashtra & Goa Tamil Nadu Rajasthan UP (E) UP (W) Kerala Delhi Mumbai Haryana
Markets
Physical Evidence.
Before and After sale documents
PHYSICAL EVIDENCE
Sim cards
Bills
People
People are important because: Providing a service, rather than selling a product. Quality of personal relationships between company and clients becomes vital. New staff needs thorough training and constant monitoring. Staffing costs the highest cost Recruiting specialist staff time consuming and expensive. Strategies and tactics for recruiting, training and safeguarding relationships.
People Include...
Higher managers
Middle managers
Lower managers
(BPO Employees)
process
Process procedures, mechanisms and flow of activities which lead to an exchange of value.
Process
That P of marketing mix
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