Time Sensitive Supply Chain Operations in Fruits and Vegetables Market at Koyambedu, Chennai

Presented by: Tanya Sinha (18) Manaswe Sahoo (19) Kshitij Sharma (20) Saurabh Sameer (21)

Koyambedu
Koyambedu boasts of having one of Asia's largest

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perishable goods market complex called the "Koyambedu Wholesale Market Complex (KWMC). Consists of more than 1,000 wholesale shops and 2,000 retail shops. The market has two blocks for vegetable shops and one each for fruit and flower shops. Vegetable Market is known as Periyar Vegetable Market. Fruits market is known as Anna Fruits Market. Flower Market.

Supply and Procurement

Vegetables
Procured and also supplied from and to various places of Tamil Nadu,

Kerala, Karnataka, Andhra Pradesh, Maharashtra, Gujarat and Delhi.

Fresh Garlic is imported from China while Cinnamon from Sri Lanka.
Fresh vegetables are also exported to Singapore, Malaysia and Canada.

Fruits
Procured and also supplied from and to various places of Tamil Nadu,

Kerala, Karnataka, Andhra Pradesh, Maharashtra, Delhi and Himachal Pradesh.

Apples are imported from USA, Austria and Australia. Mangoes are exported to Singapore, Malaysia, Sri Lanka, Mauritius and

Dubai.
Fruits and Vegetables are imported/exported using Air transportation.

Transportation and Handling

Imported fruits are brought to the Anna Fruits Market after

customs clearance and stored in cold storage. Fruits and vegetables procured from various states arrive at the market late at night by trucks, mini lorries and vans. Unloading is done by the unorganized and contracted labourers available in and around the market premises.

Handling, packing and marking of the consignments for

exports is done by organized labourers of commission agents at the market. This is done for the exporters outside the market association, while the exporters within the market make their own arrangement.

Storage and Warehousing

Anna Fruit Market- exclusively for fruit Periyar Vegetable Market- for fruits, vegetables or any other commodity from the public on specified rates. The Periyar vegetable market is maintained by TANFED.

Distribution
Koyambedu market- largest distribution centre for

vegetables, fruits and flowers in Tamil Nadu. Wholesale merchants sell directly or indirectly through their representatives Exporters, large as well as small retailers and individual customers visit market everyday Transactions begin early in morning at 3 am. Peak time of wholesale distribution is between 3 am to 8 am everyday.

All transactions are dealt in cash on the spot.

Pricing
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Per unit basis of fixing the prices. Depends upon: Freshness of goods. Information collected from the transport drivers/ representatives. Fixed by a group of merchants on competitive methods. Higher the quantity, lesser the unit price fixed and vice versa.

Supply Chain of Koyambedu Market

Farmers / Suppliers of Various States Through Roadways/ Railways Anna Fruits Market Periyar Vegetables Market Flower Market

Suppliers of Foreign Market

Through Airways

Exporters

Large/ Small Retailers

Individual Customers

Proposed Management Information System

Suppliers Merchants Association

Database Managemen t/Entry

Transporters Customers

Use of MIS
For the Suppliers They can inform the Merchants regarding their

products even without going there. Very convenient for the interstate and international suppliers. Helpful for the exports.
For the Merchants Association Can display the types of goods available and the

prices. Deals can be done online.

 For the Transporters

The merchants, retailers and customers can easily track the required and available vehicles.

Provides more organized business for the transporters. For the Customers
Can easily track the information regarding the requirements.

Even without going to the Koyambedu market the products can be procured via online transactions.

Adopting Milk Run Logistics

Apart

from Koyambedu Market, there are similar vegetables market at T. Nagar, Maylapore and Kothawal Chawadi. All these markets can be collaborated through the Milk Run mechanism of logistics.

Mechanism of Milk Runs

In logistics, a milk run is a round trip which facilitates

both distribution and collection. Milk-run is described as a concept that is a sequential collection of goods from multiple sources and the direct service to the customers without intermediate handling features of the goods. The main benefit higher utilization of trucks and the resulting reduction of transport costs by up to 30 percent.