Integrated Marketing Communications

Definition
Integrated marketing communications (IMC) is an approach to brand communications where the different modes work together to create a seamless experience for the customer and are presented with a similar tone and style that reinforces the brands core message.

Variants of Cadbury Dairy Milk

Different Campaigns
Campaign : Real Taste of Life Target : Just for the Kids to the Kids in all of us

Different Campaigns
Campaign : Khanewalo ko Khane ka Bahana Chahiye Target :Widening Chocolate Consumption among the masses

Different Campaigns
Campaign : Kuch Meetha Ho Jaye Target : To associate Cadbury with Celebratory Ocassion

Integrated Marketing Communications

Advertisement Sales Promotion Public Relations

Advertisements
TV Commercials Hoardings Magazines Internet

Kuch Meetha Ho Jaye

The biggest challenge for Cadbury is to reinstate faith of consumers after the worm controversy. Post Controversy approached Bachchan to calm the nerves Amitabh

Sub Campaigns
Pappu Pass Ho Gaya Miss Palampur Aaj Pehli Tarikh Hai Shubh Aarambh

Pappu Pass Ho Gaya

Target Youngsters Part of Street Language Associated with little joys of life

Miss Palampur
Targeted at the Interiors Focused on Adults and Indian Traditional Values Consumption increased by 20% in rural India

Cadbury strengthened its position

Aaj Pehli Tarikh Hai

Targeted to the working class To celebrate the Pay/Salary Day Clever Ocassion

Shubh Aarambh
Targeted to the age group of 15-35 years Celebrating Happy Occasions

Internet
Launched its website www.cadburyindia.com Community on Social Networking Advertisements on Different websites Interactive site www.meethamoments.com making cards etc.

Magazines

Hoardings

Hoardings

Sales Promotion
Sales promotion includes many kinds of incentives and techniques designed to produce immediate or short--term sales or to increase the sales of products.

Cadbury Sales Promotion

Customer Oriented
Trade Oriented

Sampling Combo Offer Quantity Deal Customer Contest

Dealer Contest Display Contest Point of Sale Material Dealer Gift

Quantity Deal
Cadbury offer discounted schemes under customer oriented sales promotion strategy to increase the sales of product like Dairy Milk More to share - It offers 250 g pack of chocolate at the cost of 200g pack and offer 50g chocolate extra to their customer at the cost of 200g pack

Combo Pack
Cadbury comes up with Combo Pack Offers during the festive seasons like Diwali and Rakhi. Benefits the customers by offering Value added products Increases the Sales of the company.

Point of Sale Material

Customer Contest

Public Relation
Sponsor Product Publicity Press release

Cadbury-Olympics

DARK KNIGHT-BOURNVILLE

KBC Sponsorship

Product Publicity

ADVERTISEMENTS DESIGNS

Social Media

Kiosk

Hoarding

Recent News

THANK YOU
Shimoni Mehta Shantanu Agrawal Kinjal Tamakuwala Namit Arora Bhavna Sarawagi Ekta Jajoo Disha Dadlani