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Market segmentation is a marketing strategy that involves dividing a broad target market into subsets of consumers who have common needs and applications for the relevant goods and services.
SIZE: Large organization => many people involve in decision- making = > very complex and formalized decision making => require special treatment in terms of service or technical cooperation. Small organization => operate on a more centralized decision- making structure => involve 1 or 2 people and with simpler buying routines.
LOCATION:
almost
the companies concentrate on the place/ location during transport from their companies to another's. it is important to save cost, increase interest, decrease unfortunate and perhalf, can manufacture product as soon as possible
USAGE RATE:
The
quantity of product purchased maybe legitimate means of categorizing potential customers. A purchasing organization defined as a heavy user will have different needs from a light user. It is generally a better investment to make concessions in order to cultivate a relationship with a single heavy user than to try to attract a
B2B vs B2C
B2B
WHO NUMBER OF CUSTOMERS AMOUNT OF INFLUENCE
B2C
BUSINESSES INDIVIDUALS SMALL LARGE LONG HIGH LARGE SMALL SHORT LOW
PURCHASING PROCESS
COST OF SALE