DATA.

GOV
Matching Government Data with Rapid Innovation

Troy Finnigan Varun Ram Milton Clement Jay Lee

Agenda

Overview

Approach

Key Issues

Stakeholders

Summary

Agenda

Key Issues
Overview Stakeholder Approach Stakeholder Recommendations Implementation Plan Summary Obstacles and Mitigation Plan Stakeholder

Agenda

Overview

Recap of recommendations
Approach

Q&A

Summary

Data.gov is an ecosystem for all stakeholders

Provide

Government Agencies

Use

Use

Use

Data | Tools

Citizens

Applications
Develop Applications

Commercial Organizations
Develop Applications

As Data.gov looks ahead, they face three main issues

The idea behind data.gov was simple: Move government data to the web. Make data available in raw, machine-readable format. Encourage people to use the data. Harness the wisdom of crowds, couple that with transparency.

Better Government

Awareness and Usability of data Awareness Usability Marketing Education

National Security

Data Quality

Increase Site Awareness and Usage: Government Agencies

Recommendation Implementation Obstacles/ Mitigation Plan

Most agencies are already aware of data.gov Agencies both provide and use government data Value proposition unique to each agency We need to convey the benefit of providing and using data on the site

Government Agencies

Collaboration Broker
Commercial Companies

General Public

NEED

Increase Site Awareness and Usage: Government Agencies

Recommendation Implementation Obstacles/ Mitigation Plan

Create collaboration team 4-5 person team within the office of the CIO Either government personnel or federal contractor Ideal brokers would have existing highly-developed interagency relationships Clearly define teams objective: increase inter-agency usage of Data.gov
Government Agencies Commercial Companies

Deliver proposals to different agencies Visualize the benefit to the client Example of how DOT and NOAA could collaborate Training 3-4 weeks Research how agencies are currently using Data.gov and identify best practices

General Public

Increase Site Awareness and Usage: Government Agencies

Recommendation Implementation Obstacles/ Mitigation Plan

Obstacles

Mitigation Plan

Obtaining Identify key champions within high priority buy In from agencies agencies Strengthen value proposition Support from Whitehouse
Government Agencies Commercial Companies

Resource Facilitate inter-agency competition by Constraints dashboarding which agencies are most effectively using Data.gov Metric include data sets contributed, applications developed, and most recent uploads Measuring Success
Track number of new data sets uploaded per week per agency engaged, and new inter-agency data.gov initiatives per week

General Public

Increase Site Awareness and Usage: Commercial Organizations

Recommendation Implementation Obstacles/ Mitigation Plan

Government Agencies Commercial Companies

Market Find companies already using data successfully (case alluded to Microsoft) Create whitepapers and disseminate to large organizations likely to benefit from site data Google Maps example Educate Create a list of best practices that highlight how certain industries could utilize data.gov Example of how the BLS has mountains of labor statistics that could benefit various industries Average wage New housing starts Average sale price

General Public

Increase Site Awareness and Usage: Commercial Organizations

Recommendation Implementation Obstacles/ Mitigation Plan

Active Approach: Build a team of relationship managers acting as internal consultants. 8-10 individuals Either government personnel or federal contractors
Passive Approach: Create a webpage attached to Data.gov that highlights best practices and examples. Send updates to mailing list of interested companies and trade associations. Timeline Compile team: 4-6 weeks Outreach process: Ongoing for 2-3 years

Government Agencies Commercial Companies

General Public

Increase Site Awareness and Usage: Commercial Organizations

Recommendation Implementation Obstacles/ Mitigation Plan

Obstacles

Mitigation Plan

Gathering credible Emphasize how this could be a information from marketing opportunity for participating companies organizations Limited reach: too many companies Measuring success Partner with trade associations whose job it is to transfer best practices across their industry players (RILA, FINRA, etc.)
Internal dashboard showing where RMs stand relative to stated goals Define list of goals: which industries to reach, which trade associations will be most effective. Revisit list every 3-6 months

Government Agencies Commercial Companies

General Public

Increase Site Awareness and Usage: General Public

Recommendation Implementation Obstacles/ Mitigation Plan

I will use data because I know it is there for me to use. I know what to do with it.
Personal Economics Market data through public service announcements (PSAs). Show specific examples of how the public can utilize the data. (Question: Am I being paid fairly?) Community Economics Market data through (PSAs). Show how citizens can use the data for community outreach and development. (Question: Where can I take my kids during the summer?)

Government Agencies Commercial Companies

General Public

Increase Site Awareness and Usage: General Public

Recommendation Implementation Obstacles/ Mitigation Plan

Keep in Mind No product development team in the general public. Vital to success of this project that specific examples be given. General public will need to be led.

Government Agencies Commercial Companies

Relationship Managers Team of internal marketing, economic, as well as suburban and urban develop consultants (11 consultants total).
Timeline Analysis: 8-12 weeks Implementation: Initial rollout over 4-8 weeks Evaluation: Specific regions evaluated over a 2 year period

General Public

Increase Site Awareness and Usage: General Public

Recommendation Implementation Obstacles/ Mitigation Plan

Obstacles Measuring metrics of success.

Government Agencies Commercial Companies

Mitigation Plan Project team should work on specific regions first. Perform a current and evaluative analysis of the region. Testable Statement: 30% increase in usage of Data.gov website by that region. Congressional approval will be needed for funding, but economic initiatives are popular. Great opportunity for internships.

Is this this project working? Development of PSAs are agency specific, and funding specific.

General Public

Summary

Central Issue

Awareness and Usability of data

Stakeholder

Government Agencies

Commercial Organizations

Citizens

Recommendation

Collaboration Broker

Whitepapers and Best Practices

PSAs