Professional Documents
Culture Documents
Hermawanto
+6281555999877
hersusbon_2013@yahoo.com
operasi
PERTEMUAN-PERTEMUAN BERIKUTNYA:
- MENGUMPULKAN TUGAS TENTANG GAMBAR DARI PROSES BISNIS DARI
PERUSAHAAN TEMPAT BEKERJA MAHASISWA ATAU PERUSAHAAN YANG MENJADI TUJUAN BEKERJA MAHASISWA
-MEMBENTUK KELOMPOK (2-3 KELOMPOK) UNTUK MEMBUAT TUGAS
MAKALAH KELOMPOK TENTANG PRAKTEK-PRAKTEK STRATEGI OPERASI DAN MANAJEMEN KUALITAS PADA PERUSAHAAN-PERUSAHAAN DI INDONESIA YANG ANDA PILIH, YANG AKAN DIPRESENTASIKAN PADA MINGGU KE 6
Operations
(sekarang)
Production
Marketing
Finance
Human Resource
Operations
Marketing
Finance
MARKETING establishes the demand for goods or services, FINANCE provides the capital, HUMAN RESOURCE provides a talented and energetic workforce, OPERATIONS actually makes the goods or/and provides the service.
Capital Markets
Human Resource
Labor Force
Operations
Marketing
Customers
OPERATIONS MANAGEMENT
Management of the processes that are used to transform the resources employed by a firm into products and services desired by customers
MANAJEMEN OPERASI
-Pengelolaan proses transformasi dari input menjadi output dalam rangka penciptaan nilai tambah bagi customers
-Pengelolaan proses transformasi dari input menjadi output dan pengelolaan pergerakan material dan layanan menuju dan dari proses transformasi dalam rangka penciptaan nilai tambah bagi customers melalui cara yang efektif dan efisien
Syarat Penting
INPUTS
RAW MATERIALS HUMAN EQUIPMENT FACILITIES LAND OTHERS
PROBLEM SOLVING
INPUT-PROCESS-OUTPUT MODEL
INPUT
MASALAH TUJUAN DATA-INFO LINGK KEP PENGAMBIL KEP ALAT-MODEL KEP ALTERNATIF KRITERIA
PROCESS
PROSES PENG KEP
OUTPUT
HASIL KEP
IMPLEMEN TASI
CASE TEACHING
TRANSFORMATION PROCESS Managing the in-class discussions to brief formal remarks to discus the case itself to debrief the case analysis process
OUTPUTS Student+++
DARI MANAJEMEN PRODUKSI KE MANAJEMEN OPERASI KEMUDIAN KE MANAJEMEN OPERASI DAN SUPPLY
Peran dari sektor jasa yang semakin besar dan mendominasi GDP
[menurut laporan the World Factbook 2000 (Davis & Heineke, 2005), negara maju > 50% dan negara sedang berkembang < 50%; US: +80%, UK: +73%, France: +70%, dan Japan: +63%]
-PHYSICAL ( seperti dalam MANUFACTURING) -LOCATIONAL (seperti dalam TRANSPORTATION) -EXCHANGE (seperti dalam RETAILING) -STORAGE (seperti dalam WAREHOUSING) -PHYSIOLOGICAL (seperti dalam HEALTH CARE) -PSYCHOLOGICAL (seperti dalam ENTERTAINMENT) -INFORMATIONAL (seperti dalam TELECOMMUNICATION)
Nilai Tambah????
INPUT
PROCESS
OUTPUTS
Feedback Loop
INPUT
PRIMARY INPUTS
PROCESS
??
OUTPUT
GOODS
TRANSFORMATION PROCESS
OTHER RESOURCES
??
SERVICES
? = terjadinya perubahan fisik untuk membedakan antara barang dan jasa ? = besarnya nilai tambah yang diciptakan
RUMAH SAKIT
PRIMARY INPUTS PRIMARY TRANSFORMATION FUNCTION(S) TYPICAL DESIRED OUTPUT
PASIEN
RESOURCES
PABRIK MOBIL
PRIMARY INPUTS PRIMARY TRANSFORMATION FUNCTION(S) TYPICAL DESIRED OUTPUT
PERGURUAN TINGGI
PRIMARY INPUTS -LULUSAN SLTA PRIMARY TRANSFORMATION -LULUS TES MASUK PT FUNCTION(S) - MENDAFTAR KEMBALI TYPICAL DESIRED OUTPUT
RESOURCES
MASKAPAI PENERBANGAN
PRIMARY INPUTS PRIMARY TRANSFORMATION FUNCTION(S) TYPICAL DESIRED OUTPUT
SESI PERKULIAHAN MO
PRIMARY INPUTS PRIMARY TRANSFORMATION FUNCTION(S) TYPICAL DESIRED OUTPUT
MAHASISWA
(SEBELUM MENGIKUTI SESI PERKULIAHAN)
OTHER RESOURCES
MAHASISWA
(SETELAH MENGIKUTI PERKULIAHAN DIHARAPKAN MENCAPAI PEMAHAMAN SESUAI DENGAN TUJUAN SESI)
PENDIDIKAN BISNIS TERASA TIDAK LENGKAP TANPA PEMAHAMAN DARI PENDEKATAN MODERN PADA PENGELOLAAN OPERASI
MANAJEMEN OPERASI MEMBERIKAN CARA YANG SISTEMATIK UNTUK MELIHAT PROSES-PROSES KEORGANISASIAN MANAJEMEN OPERASI MEMBAWA PADA PELUANGPELUANG KARIR YANG MENARIK KONSEP-KONSEP DAN ALAT-ALAT DARI MANAJEMEN OPERASI DIGUNAKAN SECARA LUAS DALAM MENGELOLA FUNGSIFUNGSI LAIN DARI SEBUAH BISNIS
Systems View
INPUT
HR Competencies
THROUGHPUT HR Behaviors
FIRM STRATEGY
-REVOLUSI KUALITAS TUNTUTAN AKAN KUALITAS YANG TERJADI DIMANA-MANA TELAH MENANDAI TERJADINYA REVOLUSI KUALITAS PADA SEGALA
SEKTOR
PROD = f (K, L, M)
Dari elemen-elemen produktivitas yang terdiri dari modal, tenaga kerja, dan manajemen; elemen mana yang memberikan kontribusi terbesar pada produktivitas?
Menurut Stein & Foss (1995): Tenaga kerja (10%) Modal (38%) Manajemen (52%)
-OPERATIONS AND SUPPLY STRATEGY -QUALITY MANAGEMENT -NEW PRODUCT DEVELOPMENT -PROCESS DESIGN AND ANALYSIS -FORECASTING -INVENTORY MANAGEMENT -PROJECT MANAGEMENT -SIMULATION MODELING -CAPACITY PLANNING -QUALITY IMPROVEMENT METHODS -LEAN ENTERPRISE -TECHNOLOGY AND INTEGRATED SUPPLY MANAGEMENT -GLOBAL SUPPLY CHAIN AND SERVICE INTEGRATION
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??????? RESOURCES
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Chapter 2
Pelajari: - Competitive dimensions - Straddling - Order winner and order qualifier - Fitting operational activities to strategy - Framework for operations and supply strategy
Chapter 9
Pelajari: Total Quality Management Quality Specification and Quality Costs Six-Sigma Quality External Benchmarking for Quality Improvement
Chapter 9A
LEVELS OF STRATEGY
CORPORATE STRATEGY
BUSINESS STRATEGIES
FUNCTIONAL STRATEGIES
OPERATING STRATEGIES
Responsibility of corporate-level managers Responsibility of business-level general managers Responsibility of heads of major functional activities within a business unit or division
Corporate Strategy
Two-Way Influence
Business Strategies
Two-Way Influence
Functional Strategies
Two-Way Influence Responsibility of plant managers, geographic unit managers, and lower-level supervisors
Operating Strategies
CORPORATE STRATEGY
- THE OVERALL MANAGERIAL GAME PLAN FOR A DIVERSIFIED COMPANY - CONCERNS HOW A DIVERSIFIED COMPANY INTENDS TO ESTABLISH BUSINESS POSITIONS IN DIFFERENT INDUSTRIES
- THE ACTIONS AND APPROACHES EMPLOYED TO IMPROVE THE PERFORMANCE OF THE GROUP OF BUSINESS THE COMPANY HAS DIVERSIFIED INTO
BUSINESS STRATEGY Business Strategy concerns the actions and the approaches crafted by the management to produce successful performance in one specific line of business.
The central business strategy issue is how to build a stronger long-term competitive position
BUSINESS STRATEGY
Defines the markets, products, and target customers and sets both short- and longterm objectives for the company
- OVERALL LOW-COST LEADERSHIP STRATEGY - BROAD DIFFERENTIATION STRATEGY - FOCUSED LOW-COST STRATEGY - FOCUSED DIFFERENTIATION STRATEGY - BEST-COST PROVIDER STRATEGY
FUNCTIONAL STRATEGIES
Specify the core goals of areas such as operations, marketing, finance, IT, R&D, and so on (Verma & Boyer, 2010)
OPERATING STRATEGY Operating Strategy concerns how to manage front-line organizational units within a business and how to perform strategically significant operating tasks
Kembali ke
SPEED, DEPENDABILITY
DELIVERY: QUALITY:
CONFORMANCE, PERFORMANCE
Mengapa berbeda?
Lihat dua perspektif:
- Top-down and bottom-up perspectives - Market and resource perspectives berikut ini..
Market Requirements
organizational units within a business (plant, sales districts, distribution centers) and how to perform strategically significant operating tasks (materials purchasing, inventory control, maintenance, shipings, advertising campaigns) (Thompson & Strickland, 2003)
KEUNGGULAN BERSAING
Salah satu jawabannya adalah Strategi operasi merupakan pemilihan prioritas yang digunakan sebagai kekuatan-kekuatan untuk bersaing (competitive weapons). Competitive weapons dapat diambilkan dari competitive dimensions/priorities yang terdiri dari: -Cost: Low cost operations -Quality: Consistent quality; superior quality -Time/Delivery: On-time delivery; delivery speed;
COST EFFECTIVENESS PRODUCT QUALITY AND RELIABILITY DELIVERY SPEED AND RELIABILITY ABILITY TO COPE WITH CHANGES IN DEMAND FLEXIBILITY AND NEW PRODUCT INTRODUCTION SPEED OTHER PRODUCT-SPECIFIC CRITERIA
PERFORMANCE OBJECTIVE
PERFORMANCE OBJECTIVES
QUALITY SPEED DEPENDABILITY FLEXIBILITY COST Being Being Being Being Being RIGHT FASTER ON TIME ABLE TO CHANGE PRODUCTIVE
MARKET COMPETITIVENESS
STRATEGIC RECONCILIATION
OPERATIONS RESOURCES
MARKET REQUIREMENTS
STRATEGIC RECONCILIATION
Market Requirements Customers Needs
STRATEGI OPERASI
Important to customers
Performance Objectives
Operations Resources
Competitors Actions
LATIHAN
STRATEGI OPERASI
Important to customers
Performance Objectives
Operations Resources
Competitors Actions
Baca baik-baik dan buatlah sebuah executive summary STRATEGI YANG SASTENABEL (SUSTAINABEL) (lihat halaman 58-59.
Apa saja kecenderungan utama yang sangat berpengaruh terhadap peranan dari strategi operasi?
MAMPUKAH KITA MANGELOLA OPERATIONS RESOURCES KITA UNTUK MENJAWAB TUNTUTAN PERUBAHAN TERSEBUT?
KEUNGGULAN BERSAING SECARA BERKELANJUTAN (S C A) UNTUK DAPAT UNGGUL BERSAING SECARA BERKELANJUTAN, SUMBER DAYA PERUSAHAAN DISYARATKAN: -BERNILAI TINGGI
-JARANG
Globalisasi Kepemimpinan
Strategik
Hamparan Persaingan Baru Manajemen Manajemen Kompetensi Perilaku Revolusi Kualitas Strategi Operasi Kesuksesan Organisasi
SCA
Perkembangan
Teknologi
CO-OPETITION
COMPETITORS
COMPANY
COMPLEMENTORS
SUPPLIERS
THE CUSTOMER
THE SYSTEMS
THE PEOPLE
UNDERSTAND THE OPERATING FOCUS OF THE FIRM TREATMENT OF THE CUSTOMER IN TERMS OF FRIENDLINESS AND HELPFULNESS SPEED AND CONVENIENCE OF SERVICE DELIVERY PRICE OF THE SERVICE VARIETY OF SERVICE
QUALITY OF THE TANGIBLE GOODS THAT ARE CENTRAL TO OR ACCOMPANY THE SERVICE
UNIQUE SKILLS THAT CONSTITUTE THE SERVICE OFFERING
MANAJEMEN OPERASI
Pengelolaan proses transformasi dari input menjadi output dalam rangka penciptaan nilai tambah bagi customers
STRATEGI OPERASI
Penetapan arah/tujuan, prioritas-prioritas, dan pembuatan keputusan tentang operasi dari barang/jasa sebuah perusahaan untuk mendukung strategi perusahaan secara keseluruhan, melalui perekonsiliasian kebutuhan pasar dengan sumberdaya-sumberdaya operasi
STRATEGI OPERASI MEMPUNYAI: - SKALA WAKTU YANG LEBIH PANJANG - TINGKAT ANALISIS YANG LEBIH TINGGI - PENGAMBILAN KEPUTUSAN YANG MENGGUNAKAN DATA YANG LEBIH AGREGAT - TINGKAT ABSTRAKSI YANG LEBIH TINGGI
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(Hermawanto, 2004)
Quality is good Strategy (includes quality) is better Synergy (together with strategy that includes quality) is the best
(Hermawanto, 2004)
-Apakah anda sadar akan pentingnya kualitas? -Apakah kualitas merupakan bagian dari strategi? -Apakah strategi itu penting? -Apakah anda sudah berstrategi? -Dalam berstrategi, apakah anda memandang perlu untuk bersinergi? -Apakah sinergi telah terjadi?
Menurut pandangan kualitas moderen, kualitas merupakan pengendali dari mesin produktivitas
Kualitas harus dimulai sejak dari kualitas perancangannya bukan sekedar berbicara tentang kualitas produknya
TRANSCENDENT
PRODUCT-BASED
MANUFACTURING-BASED
USER-BASED
VALUE-BASED
STRATEGY-BASED
(those that have not yet started a formal process of quality improvement)
(those that will have been engaged in a process quality improvement for up to three years and have followed the available advice and received wisdom on TQM)
(those that have more operating experience of quality improvement than a drifter, usually between three and five years)
(those that may have been engaged in a process of quality improvement for between five and eight years and during this time made important advances)
(those that have reached the stage of being able to compete for the top awards)
(this level is characterized by the total integration of quality improvement and business strategy to delight the customer)
(JOHN RUSKIN)
THE FLOWS OF ACTIVITIES THAT ARE NECESSARY TO ACHIEVE TOTAL QUALITY MANAGEMENT (TQM)
OGANIZATIONAL PRACTICES (Leadership, mission statement, effective operating procedures, staff support, training) QUALITY PRINCIPLES (Customer focus, continuous improvement, employee empowerment, benchmarking, just-in-time, tools of TQM) EMPLOYEE FULFILLMENT (Empowerment, organizational commitment)
CUSTOMER SATISFACTION (Winning orders, repeat customers)
ORDER QUALIFIERS: THE CHARACTERISTICS OF A PRODUCT OR SERVICE THAT QUALIFY IT TO BE CONSIDERED FOR PURCHASE BY A CUSTOMER ORDER WINNER: THE CHARACTERISTIC OF A PRODUCT OR SERVICE THAT WINS ORDERS IN THE MARKETPLACE
EFFECTIVENESS OR EFFICIENCY?
MANA YANG LEBIH PENTING:
B A
COMPETENCE MANAGEMENT
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BEHAVIOR MANAGEMENT
RAPID INNOVATION
COMPETENCE MANAGEMENT
BEHAVIOR MANAGEMENT
PIRAMIDA STRATEGI
COST
FLEXIBILITY SPEED DEPENDABILITY QUALITY CULTURE
FLEXIBILITY
SPEED DEPENDABILITY
QUALITY
CULTURE
QUALITY QUALITY + DEPENDABILITY QUALITY + DEPENDABILITY + SPEED QUALITY + DEPENDABILITY + SPEED + FLEXIBILITY QUALITY + DEPENDABILITY + SPEED + FLEXIBILITY + COST
Penekanan ekstrim pada kualitas dan nilai pelanggan Penekanan focus pada inovasi dan pembelajaran kontinyus Perubahan dinamika karir dan ekspektasi karyawan
Kualitas merupakan komponen penting dari strategi dalam rangka memenangkan persaingan melalui pemenuhan dan pengunggulan kebutuhan eksplisit dan kebutuhan implisit dari konsumen eksternal dan konsumen internal melalui usaha-usaha yang sinergistik
(Konsumen ingin mobil yang tidak mahal) (Konsumen menginginkan mobil yang biaya operasionalnya rendah) (Konsumen mengharapkan layanan yang baik dari dealer)
STATED NEEDS
REAL NEEDS
(Konsumen akan menyukai dealer yang menyertakan cenderamata yang sangat menarik)
(Konsumen ingin dipandang sebagai konsumen yang cerdas)
QUALITY CLASSIFICATIONS
(What the customers tell you they want which you give them) (What the customers do not tell you they want but assume they will get) (What the customers did not expect or imagine but which please them)
ONE-DIMENSIONAL QUALITY
EXPECTED QUALITY
ATTRACTIVE QUALITY
IMPROVED QUALITY
SALES GAINS - Improved response - Higher prices - Improved reputation REDUCED COST - Increased productivity - Lower rework and scrap cost - Lower warranty costs
INCREASED PROFITS
-A STRATEGIC MANAGEMENT PERSPECTIVE -A MARKETING PERSPECTIVE -A FINANCIAL PERSPECTIVE -THE HUMAN RESOURCE PERPECTIVE -THE VALUE-ADDED PERSPECTIVE -CULTURAL PERSPECTIVES
AN ENGINEERING PERSPECTIVE
Interested in applying mathematical problem-solving skills
and models to the problems of business and industry Two of the major emphases in engineering are the areas of product design and process design Concurrent engineering has resulted in the simultaneous performance of product design and process design Another engineering-related contribution to quality management is the field of statistical process control (SPC)
AN OPERATIONS PERSPECTIVE
Like engineers, operations managers are concerned about
product and process design However, rather than focusing on only the technical aspects of these activities, operations concentrates on the management of these activities Operations management uses the system view that underlies modern quality management thinking The system view also focuses management on the system as the cause of quality problems
objectives in which this planned course of action must be cohesive and coherent in terms of goals, policies, plans, and sequencing to achieve quality improvement We soon realized that quality management, to become pervasive in a firm, needed to included in all the firms business processes, including strategic planning; thus quality-related goals, tactics, and strategies are becoming more a part of the strategic planning process instead of a separate entity As quality has become integral to competitiveness, strategic planning for quality has become more important
A MARKETING PERSPECTIVE
The marketer focuses on the perceived quality of products
and services As opposed to the engineering-based conformance definition of quality, perceived quality means that quality is as the customer views it Therefore, marketing efforts are often focused on managing quality perceptions
A FINANCIAL PERSPECTIVE
The financial perspective on quality relies more on
quantified, measurable, results-oriented thinking as quality professionals have had to seek approval for funding quality improvement efforts If the objective of a firm is to return value to its shareholders, the financial views toward quality must be well understood and used
on quality is essential because it is impossible to implement quality without the commitment and action of employees Quality management flourishes where the workers and the companys needs are closely aligned When needs are aligned, actions that are good for company are also good for the employee
subjective assessment of the efficacy of every step of the process for the customer A value-added activity will have economic value to customer
CULTURAL PERSPECTIVES
Although it is somewhat obvious that differences in
tastes and preferences exist between different cultures, it is not so obvious that approaches to quality improvement may differ according to culture
TOOLS OF TQM - Tools for Generating Ideas - Tools to Generalize the data - Tools for Identifying Problems
TOOLS FOR GENERATING IDEAS -CHECK SHEET -SCATTER DIAGRAM -CAUSE AND EFFECT DIAGRAM TOOLS TO ORGANIZE THE DATA -PARETO CHARTS -FLOW CHARTS TOOLS FOR IDENTIFYING PROBLEMS -HISTOGRAM -STATISTICAL PROCESS CONTROL
KEPEMIMPINAN STRATEGIK
KEPEMIMPINAN MANAJERIAL
REAKTIF-ADAPTIF
CENDERUNG TIDAK MEMBUAT KEPUTUSAN BERBASIS NILAI
PEMIKIRAN LINIER
MENDASARKAN PADA EXPLCIT KNOWLEDGE
KEPEMIMPINAN VISIONER
PROAKTIF
KEPUTUSAN BERBASIS NILAI
TANGGUNGJAWAB STRATEGIK
PENGENDALIAN STRATEGIK
PEMIKIRAN NON-LINEAR
MENDASARKAN PADA TACIT KNOWLEDGE
MANAGING
LEADING
STRATEGIC VISION
A strategic vision reflects managements aspirations
for the organization and its business, providing a panoramic view of where we are going and giving specifics about its future business plans
It spells out long-term business purpose and molds
organizational identity
business the company is presently in and conveys the essence of who we are, what we do, and where we are now Using the mission statement as a basis for deciding on a long-term course, making choices about where we are going, and charting a strategic path for the company to pursue Communicating the strategic vision in clear, exciting terms that arouse organizationwide commitment
3.
ARE MANAGERS FROM MARS AND ACADEMICIANS FROM VENUS? TOWARD AN UNDERSTANDING OF THE RELATIONSHIP BETWEEN ACADEMIC QUALITY AND PRACTICAL RELEVANCE
Familiarity with and use of various quantitative methods by management science practitioners, US, 1992 Method
Linear programming Simulation Network analysis Queuing theory Decision trees Integer programming Dynamic programming Markov processes Nonlinear programming Replacement Analysis Familiarity Rank 1 2 3 4 5 6 7 8 9 10 Usage (%) 83.8 80.3 58.1 54.7 38.5 32.5 32.5 31.6 30,7 30.5
-PLANNING
-ORGANIZING -LEADING -CONTROLLING
TING KAT
KEMA TANG AN
BA WAH AN
PUTUSKAN SENDIRI
RENDAH
TINGGI
OPERATORS
understanding of both markets and capabilities even when they are themselves changing over time Appropriation means making sure that value of innovation is captured within the firm The idea of path dependencies stresses the important of past decisions on a companys ability to make decisions about its future
We partner organizations to create SERVICE QUALITY AND INNOVATION (SQI) solutions for corporate excellence (SQC, 2007)
Reliability (ability to perform as promised) Assurance (knowledge and ability to convey confidence) Tangibles (physical appearance and image) Empathy (individualized attention) Responsiveness (willingness and promptness to help)
Uncompromising Standards
Exercising Empowerment
(I will take the initiative to find creative solutions to our customers concern)
- Laboratorium Klinik Prodia - Mobile 8 - Indosat - Blue Bird Group - PT Sampoerna - Telkom Indonesia - Kalbe Farma - SaraLee - Chevron - Etc.
HERMAWANTO