FINAL PROJECT ON HOUSEHOLD DISTRIBUTION OF PEPSI

PRESENTED BY:- Jeevendra pratap singh ( UNITED WORLD SCHOOL)OF USINESS 040201015

Overview :
INTRODUCTION { FMCG SECTOR}

PEPSICO

RESEARCH METHODOLOGY

DATA INTERPRETATION

FINDINGS

RECOMMENDATIONS

SUGGESTIONS AND CONCLUSIONS

Introduction
Fast Moving Consumer Goods (FMCG) are the products that are sold quickly at relatively low cost. Examples of FMCG include a wide range of consumer products such as toiletries, soap, cosmetics, shaving products and detergents, as well as other non-durables such as glassware, light bulbs, batteries, paper products and plastic goods. FMCG may also include pharmaceuticals, consumer electronics, packaged food products and drinks, although these are often categorized separately. Some of the world famous companies are Procter & Gamble, Heinz, Cadburys, Reckitt Benckiser , Nestle, Unilever, Coca Cola, Colgate-Palmolive.

FMCG Sector in India

The Indian FMCG sector is the fourth largest sector in the economy with a total market size in excess of US$ 13.1 billion. Presence of strong MNCs, characterized by a well established distribution network, intense competition and low operational cost. Availability of key raw materials, cheaper labor costs and presence across the entire value chain gives India a competitive advantage. Top players HUL, ITC, Nestle India, PepsiCo India, GCMMF (Amul), Dabur, Asian Paints, Cadburys India, Britannia Industries, Procter & Gamble, Marico Industries.

1. World Largest F & B 1. Ist growing beverages is Organization . Mountain dew for the last 3 years 2. In India just completed 20 years. 2. Category leader :_ 3. Retail sales > 80 bn (2010) Quaker Oats Tropicana

1.
1. 2.

INDOVATION Kurkure Aliva Slice Nimbooz

FOBO :- 13 COBO :- 23

1. Achievement CII National Award for Water Mgt. Golden Peacock for Water Conservation Water digest for water practises

PEPSICO

MISSION
PepsiCos mission is to be the worlds premier consumer Products Company focused on convenient foods and beverages. The company seeks to produce healthy financial rewards to investors as it provides opportunities for growth and enrichment to its employees, business partners and the communities in which it operates.

Vision
PepsiCo Indias growth has been guided by PepsiCos global vision of Performance with Purpose. This means that while businesses maximize shareholder value, they have a responsibility to all the stakeholders including the communities in which they operate, the consumers they serve and the environment whose resources they use

Values
We always strive to : Care for customers, consumers and the world we live in. We are driven by an intense, competitive spirit in the marketplace, but we direct this spirit towards solutions that achieve a win for each of our constituents as well as a win for the corporation Win with diversity and inclusion. We leverage a work environment that embraces people with diverse backgrounds, traits and different ways of thinking. This leads to innovation, the ability to identify new market opportunities, all of which helps develop new products and drives our ability to sustain our commitments to growth through empowered people.

Product Portfolio:

Categories CSD Juice Based Drink (JBD) Aqua

Flavors Cola Orange Lime & Lemon Mango Based Drinks (MBD) Water

Brands
Pepsi 7Up Mirinda Mountain Dew Dukes Lemonade Dukes Soda Slice Nimbooz Aquafina

Shelf Life Glass Bottles6months Pet Bottles3months Aqua- 9months

Research methodology
Primary Objective: The main objective/aim of the study is to assess the how to increase the sell of PEPSI.

Research design The entire survey was planned with a view to collect data.

Data Collection Method Sampling Size:20 Area of Survey : Delhi Duration : 3days

DATA INTERPRETATION

What type of soft drink you sale, Pepsi or Coca cola

What is the mode of business transaction you are following in your store

Does consumer buy any cold drink along with monthly house hold item

16 14 12 10 8 6 4 2 0 Yes No Number of customer

FINDINGS
Most of the Retailer sells both Pepsi as well as coca-cola but there are some of the shop which are completely Pepsi or Coca-cola they dont sell other than that. There are most of consumer who came in shop are regular they permanent as well as temporary too. In a retailer or grocery shop both the consumers comes service class as well as business class but ratio of business class is higher than service class. The ratio of the consumer who buy on cash is higher than credit but not higher than credit and cash. Most of the consumer buys in season, after they think on offer and there are some of the consumer who buys on regular basis.

RECOMMENDATIONS
To increase household distribution company should offer discount on family pack. All flavors should be available in the peak season when it is demanded. More Offers should be given on big pack The customer should be provided hoarding and glow sign board as a display to tell the consumer about the cold drink product that are sold their.

conclusion
Pepsi has acquired a big share of market in India and in other countries because of its competitive pricing, distribution system and through good customer relation. Like in other industry Pepsi is also having different competitors. In India Pepsi is having only one competitor that is coca-cola. As we know in summer season demand of cold drink raised but in some cases it is unable to provide all flavors to its retailers. The quality of product is different in different countries Pepsi doesnt facilitate credit facility to its customer whereas customers have to provide credit facilities to its consumer so as to increase his selling and to maintain relation