PRESENTATION

ON Social Networking site frequently used by Female as compared to males (with refrence to Orkut and Facebook in Lko region)

PRESENTED BY SEEMA VISHWAKARMA

Table of Contents
1. 2. 3. 4. 5. 6. INTRODUCTION RESEARCH PURPOSE OBJECTIVE SCOPE OF STUDY LITERATURE REVIEW RESEARCH DESIGN AND METHODS:-

8.1 METHODOLOGY USED 8.2 RESEARCH TYPE 8.3 METHOD OF DATA COLLECTION 8.4 TOOLS USED 8.5 TESTS 9 SAMPLING 9.1 SAMPLE PROFILE 9.2 SAMPLE SIZE 9.3 SAMPLE TECHNIQUES

10 LIMITATION OF STUDY 11 DATA ANALYSIS,DAIGRAM & THEORITICAL CONCLUSION 12FINDINGS 13 CONCLUSION 14 REFRENCES

INTRODUCTION

Something which has changed the way people use the internet is the advent of Social Networking. Social Networking has beaten e-mailing as the most used feature in the Internet. The rapid growth of social networking that has been observed over the last two to three years is indicative of its entry into mainstream culture and its integration into the daily lives of many people. Social networking sites offer people new and varied ways to communicate via the internet, whether through their PC or their mobile phone. They allow people to easily and simply

Abstract

In this report we have analyzed two of the most popular social networking sites in India via Orkut & Facebook. We have recorded the preferences of users with respect to features and other aspects of the websites leading us to useful insights of user behavior thereby identifying the better network among the two. This study can help potential advertisers to gauge the popularity of both websites thus helping them market better. While it will also try to understand the usage patterns of the websites thereby helping both to improvise on the features.

RESEARCH PURPOSE

The purpose of this study is to analyze and explore user feedback about various aspects of Orkut and Facebook and subsequently find avenues of improvement in both.

OBJECTIVE

The main objectives that we are trying to find out through this study are:
1.To understand user preferences with respect to features and user friendliness 2. To explore areas of improvements for both websites

3.To find out which is better of the two

4.To find avenues of advertising and other promotion techniques in both the websites

SCOPE OF STUDY

The scope of this study is limited to finding out the better website of the two of the most popular websites in India. The area of study is Navi Mumbai area with respondents residing in the areas of Mumbai, Thane & Navi Mumbai only. The sample size being restricted to 57 only.

LITERATURE REVIEW

1.What is a social networking site?

At the most basic level social networking sites are sites which allow users to set up online profiles or personal homepages, and develop an online social network. The profile page functions as the users own webpage and includes profile information ranging from their date of birth, gender, religion, politics and hometown, to their favorite films, books quotes and what they like doing in their spare time. In addition to profile information, users can design the appearance of their page, and add content such as photos, video clips and music files. Users are able to build a network of connections that they can display as a list of friends. These friends may be offline actual friends or acquaintances, or people they only know or have met online, and with whom they have no other link. It is important to note that the term 'friend, as used on a social networking site, is different from the traditional meaning given to the term in the offline world. In this report we will use the term as it is used on a social networking site: anyone who has invited, or been invited by, another user, to be their friend. There are many applications and types of content that can be used on social networking Sites.

1.History of social networking sites According to the definition above, the first recognizable social network site launched in 1997. SixDegrees.com allowed users to create profiles, list their Friends and, beginning in 1998, surf the Friends lists. From 1997 to 2001, a number of community tools began supporting various combinations of profiles and publicly articulated Friends. Asian Avenue, Black Planet, and Boyd, D and Ellison, N, Social Network Sites, Definition, History and Scholarship, Journal of Computer Mediated Communication (October, 2007),

About Orkut

Orkut was launched on January 24, 2004 by Google as independent project of Orkut Bykkkten, The community membership was originally by invitation only. At first year, United States had the largest user base. By word of mouth various Brazilians began adopting and inviting more friends, in a viral driven by the blogosphere.
Soon after, Brazil surpassed U.S. in number of users and Orkut started becoming heavily popular in Brazil. Americans then started leaving the service and switching to other similar sites such as MySpace and Friendster. From that time, Orkut growth was driven by Brazilian users, first being opened to everyone by register and becoming one of the most popular websites in Brazil. In 2007 Orkut began attracting large amount of Indians who were not intimidated by the number of Brazilians on the site.

1.About Facebook

Facebook is a social networking website that is operated and privately owned by Facebook, In facebook Users can add friends and send them messages, and update their personal profiles to notify friends about themselves. Additionally, users can join networks organized by city, workplace, and school or college. Mark Zuckerberg founded Facebook with his college roommates and fellow computer science students Eduardo Saverin, Dustin Moskovitz and Chris Hughes while he was a student at Harvard University. The website's membership was initially limited by the founders to Harvard students, but was expanded to other colleges in the Boston area, the Ivy League, and Stanford University. It later expanded further to include (potentially) any university student, then high school students, and, finally, to anyone aged 13 and over. The website currently has more than 350 million active users worldwide. A January 2009 Compete.com study ranked Facebook as the most used social network by worldwide monthly active users, followed by MySpace. According Boyde & Ellison (2007), It is one of the most popular websites and more than 150,000 million users are logged into it

1.Comparison of Features of Orkut and Facebook

With the launch of the new Orkut, theres been a lot of expectation from the orkut lovers considering the ongoing competition between the two giant social networking sites, Orkut and Facebook. Let us do a compare of both websites with respect to its features
1.Commenting System

Figure 1 : New Orkut Comment Feature

If youve gone through the comment text-box, you see that it is a single line text-box. This conceals the beginning part of the comment itself and since we human have a short memory span, we forget what weve just typed; or most of the time, we usually read what weve written in the comment after finishing typing it, and for that, this make us use the arrow keys or the mouse to look back to what we have written. Now, let us see how Facebook avoid this system:

Figure 2: Facebook Comment System

In Facebook, the comment text-box is in the form of a multi-line text-box. On top of that, to avoid masking the comment while typing, instead of a scroll bar, the height of the comment box itself keeps on increasing as you press the return key. This is one good example of a nice Facebook feature.

2. New Orkut Scrap Text-box One special feature is the scrap at Orkut. With the new orkut, the scrap textbox has been incorporated with more advance formatting features, like font colors, font weight, embedding videos etc.

Figure 3: Orkut Scrap

The major disadvantage is that, in a scrap, as the name even suggests, its a quick system to leave your friend a message; and now, since most orkut users are the youngsters of the society, many are familiar with the keyboard key tab. As it is observed, what people do is type the message or scrap and press the tab button once, to jump to the post button and press enter or the return key. With the old Orkut, this was possible, however, the new orkut takes a tab keystroke as a word processing software would, which makes the cursor jump of 5 characters to the right and youve to use the mouse to press the post button. It is a bit painful. In facebook, that is not so. One tab and you are on the share button.

3) Orkut Friends Here is one good part in orkut which facebook fails to deliver. Lets have a look at the Orkut Users display:

Figure 3: Orkut friends

If youve really observed here, you would find your friends who is online at the moment or was just online a moment ago on top of the list in your friends display. Moreover, the friends display module has a search box and the stroller so the the user doesnt have to go to a pop up page (as in facebook) to look for his/her friends.

While facebook does not necessarily shows the users who are online.

Figure 4:Facebook Friends

4) Sponsored links or advertisement

Figure 7:Facebook Ads

Again, here, despite the new looks orkut has gone to, the sponsored links or the advertisements really makes the page looks real ugly. The facebook advertisements, as can be seen here, is more or less, the same as the facebook looks itself, which makes it look like part of facebook. The ads, also can be like by the uses, delete etc, making it more user friendly and interactive. Thus, the ads at facebook are more interesting than those in orkut (through Google adsense of course).

7) Scrap Deletion In the old orkut, theres this delete button beside each scrap you wrote, no matter where you wrote it. You can see the delete buttons below.

Figure 10:Scrap Delete Button: Old Orkut

In the new orkut, if you visit another persons scrap book, you wont able to delete the scraps youve posted.

RESEARCH METHODOLOGY

Research is an art of scientific investigation. It is defined as A careful investigation or enquiry especially through search for new facts in any branch of knowledge. Research is a movement from the known to the unknown. Research refers to the systematic method consisting of the problem, collecting the facts or data, analyzing the facts and reaching certain conclusions in the form of solutions towards the concerned problem. This chapter presents the methodology that will be use in the conduct of this study and will include the discussion of research design, samplings, respondents, data gathering and statistical instrument used.

1.Research design A research design specifies the methods and procedures for conducting a particular study. Broadly speaking, there are 3 categories of research design exploratory, descriptive and casual research. An exploratory research focuses on the discovery of ideas and is generally based on secondary data. A descriptive study is undertaken when the researcher wants to know the characteristics of certain groups such as age, educational level, income, occupation, etc. A casual research is undertaken when the researcher is interested in knowing the cause and effect relationship between two or more variables. The type of research used in this study is descriptive research. The study was structured and was rigid and its approach remained the same throughout the study. Research design is the blue print of the action for this study.

Following method was adopted during studyReview of literature and take data from distributor to understand recent development in the field. Defining objective of the study. Formation of questionnaire to capture primary data.

Analysis and interpretation of primary data.

Conclusion out of primary and secondary data.

Sources of data

The sources of data used in this project report are both primary and secondary data. Primary data Primary data consists of original information gathered for specific purposes at hand. These are gathered for a specific purpose or for a specific research project. Primary data was collected online. A survey questionnaire was made on Google Documents and the link was mailed to the sample. Secondary data Secondary data consists of information that already exist and that were being collected in the past for some other purposes. Secondary data used in this study were collected from external sources like books, blogs, wiki etc. Some websites which were really helpful are www.slideshare.com , www.scribd.com . There were many research journals which were referred to.

Sample design

Sampling technique adopted The sampling technique used for online survey was a non-probabilistic convenience sampling. The respondents in the sample were included merely on account that they are in the age group of 18-30 who frequented the internet and are registered users of both Orkut and Facebook

Population All students & working professionals in the age group 18-30 comprise population for offline survey.

Tools and techniques adopted Data was collected with the help of questionnaire. The questionnaire is of structured no disguised type. The questions are of mixed type. It is given in Annexure 2: The Online Questionnaire. For online survey, questionnaire was prepared using third party tool (www.docs.google.com), email for filling questionnaire was send to potential respondent and response was collected on the third party site on which questionnaire was prepared. The third party tool made data reliable owing to the self-reported demographic attributes of the respondents. The email invitations provided a direct link to the survey, and contained the language which is given in Annexure 1: The Invitation Mail. This was complete method followed for conducting study. 1.Sample size 1.For online survey sample size was 57. Total invitations send for this was about 200. There were about 143 uncompleted or abandoned surveys which were rejected. This makes the ratio about 28.5%.

Limitations

The scope of this study is limited to finding out the better website of the two of the most popular websites in India. The area of study is lucknow area with respondents residing in the areas of Mumbai, Thane & lucknow area only. The sample size being restricted to 57 only.

Data Analysis

Gender
Male 28 49%

Female
Others

29 51%
0 0%

Figure 13: Gender The sample was a healthy mix of both the sexes hence ensuring unbiased views across the genders.

Looks & Layout

(Note: All the graphs below are No. of Respondents vs Ratings)

For Face book

For Orkut

As you can see here both Facebook as well as Orkut is neck to neck on the aspect of Looks & Layout. Facebook however inches a bit more than Orkut on this aspect. Some Verbatim recorded for this aspect were Facebook looks more classy as compared to Orkut while orkut had some statements to its favor Orkut is easy to use and layout is very easy to understand.

Features

For Facebook

For Orkut

Figure 15: Features

Here Facebook scores way above Orkut in terms of feature. Almost 50% gave a rating of 4 to Facebook as compared to 15% of Orkut. Some verbatim supporting this findings: Facebook has a good photo uploading technology, The Commenting, Liking system on facebook is awesome

Ease of Use

For Facebook

For Orkut

Ease of Use has always been a strength of orkut and it is not at all a surprise that this study supports the popular belief. An astonishing 87% finds orkut easy to use and have given 4 & 5 ratings while Facebook still needs to catch up with 60% of the users finding it not as easy. This can be because of the fact that Facebook has recently caught up with lot of new users and it will take time that the users are used to it. Few verbatims on this regard Orkut is much hassle free, Facebook is a bit complicated

Groups/Communities/Fan clubs

For Facebook

For Orkut

Again Orkut has scored above Facebook on this aspect. This is possibly due to the fact that communities in Orkut are easily accessible and have forums on discussions on a huge range of topics.

Games & Quizzes For Facebook For Orkut

Facebook his hugely popular because of the games and quizzes it has. This finding just seconds the opinions of many respondents who quoted lot of games and features...all friends are on it... & u can see updates from friends... d quizzes n games r really nice.. & i love Farmville coz it gives u a sense of personalization like its ur own farm n u can compete wid ur friends too....

Keeping in touch with friends & relatives

For Facebook

For Orkut

Orkut is way ahead of Facebook when keeping in touch with their relatives and friends are concerned. 72% of the users found orkut much easier than facebook to connect with their loved ones. While Facebook had only 44% of the users to their support. These are users who gave a rating of 4 and 5. Some verbatims in this regard user friendly, good to connect with friends & It's user friendly, helps me to be in touch with my friends

Spending Leisure time

For Facebook

For Orkut

Facebook wins in this aspect. 65% of the users rated Facebook 4 & 5 while 77% of Orkut users rated it 3 & below. The main reasons for the same is reflected in some of the verbatims I like to pass my time on Facebook & it has lots of interesting quizzes, games and applications for spending leisure time and its the first social networking site which introduced concept of giving comments on every update of our friends

Security & Privacy For Facebook For Orkut

Both Facebook & Orkut has been averaging when it comes to security and privacy with 47% of the users of Facebook and 42% percent of the users of orkut have rated it only 3.

Information & Knowledge For Facebook For Orkut

Both Facebook and Orkut hav scored below average as far as Information and Knowledge is concerned. 78% of Facebook users and 88% of Orkut users found they did not find anything inspiring in the websites to rate them higher.

Which of the websites do you use the most?

Orkut Facebook LinkedIn Twitter Other 25 30 2 0 0 44% 53% 4% 0% 0%

It is still a close tie between Orkut and Facebook. But it is significant to see that Facebook has ousted Orkut from its crown position because of the popularity it gained in the past few years.

CONCLUSION

Facebook and Orkut have always been the most popular social networking websites on the internet. We in this study surveyed 57 users who used both Orkut as well as facebook to judge them on the basis of their key aspects. After asking them basic questions about both the websites we have found their preferences about the features. After analyzing the findings, we have found that, although Facebook and Orkut has been really close, if we take all the aspects with Facebook inching more than Orkut overall. However due to the fact that Facebook is being used more than Orkut supports the fact that even though both of them have their own areas of strengths and weaknesses, Facebook remain the most used and liked social networking website. Hence we can conclude that Facebook is better than Orkut.

BIBLIOGRAPHY
BOOKS Kothari, C.R, Research Methodology, Second Edition, New Delhi, Wishwa Prakashan, 1990 WEBSITES www.apptility.com www.socialcrm.com www.codemunch.com http://www.watblog.com/2007/11/30/companies-start-recruiting-through-socialmediawebsites/ http://www.watblog.com/2007/11/28/new-develpments-at-facebook-a-change-inthesocial-media-marketing-scenario/ http://www.rediff.com/getahead/2007/sep/24brand.htm http://www.pluggd.in/2008/02/popular-social-networking-sites-around-the-worldnosigns-of-facebook-in-india/ http://www.vault.com/nr/newsmain.jsp?nr_page=3&ch_id=420&article_id=31464139 http://www.watblog.com/2006/12/05/social-networking-online-jobs/ http://www.openpr.com/news/archive/22184/Apptility-Software-Pvt-Ltd.html http://www.ajuby.com:80/index.html http://en.wikipedia.org/wiki/Social_media http://en.wikipedia.org/wiki/Facebook http://www.webanalyticsworld.net/2009/06/top-social-networking-sites-globally.html http://www.livemint.com/2009/10/13214522/Orkut-losing-to-Facebook-in-ba.html