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Stages of Project Formulation: 1. Feasibility Analysis 2. Economic Analysis 3. Technical Analysis 4. Input Analysis 5. Financial Analysis 6. Social cost-benefit analysis 7. Pre-investment analysis
FEASIBILITY ANALYSIS
Feasibility Analysis
Figure 3.1 Role of feasibility analysis in developing successful business ideas
Industry/Market Feasibility
Three primary issues a proposed business should consider: Industry attractiveness Market timeliness Identification of a niche market.
Organizational Feasibility
There are two primary issues to consider in this area: Management prowess Resource sufficiency
Financial Feasibility
The most important issues to consider at this stage are: Capital requirements Financial rate of return Overall attractiveness of the investment
Product/Service Feasibility
Main idea: before rushing to development, be sure product/service is what prospective customers want
intentions
Involves showing a representation of product/service to
prospective users
Occurs before the prototype stage Websites and graphic designs are taking this to a new level
Use phone interviews, focus groups, watch consumers perform tasks, customer advisory boards
Ex: PepsiCo developed model of 5 types of teens and tries to predict how trends move through teen populations
Iteratively show idea to potential customers and make changes along the way Ex: IDEO product development firm
using product
While tempting to rush a product/service to market usability tests are good investments of resources Eliminate potentially frustrating aspects of product/services Involves creating a physical prototype and giving it to users, measuring usage results, and making modifications as necessary
Iterative in nature
Also called: user tests, beta tests, or field trials
4. Use time and resources more efficiently 5. Potentially identify complementary product/
service offerings
iPod accessories
Industry/Market Feasibility
Three primary issues a proposed business should consider: Industry attractiveness Market timeliness Identification of a niche market.
Organizational Feasibility
There are two primary issues to consider in this area: Management prowess Resource sufficiency
Financial Feasibility The most important issues to consider at this stage are:
Capital requirements Financial rate of return Overall attractiveness of the investment
industry chosen
Characteristics of attractive industries:
Large and growing (growth is very important)
investments
Problematic example: Iridium and satellite phones (tried to
serve everyone)
Industry/Market Feasibility
Three primary issues a proposed business should consider: Industry attractiveness Market timeliness Identification of a niche market.
Organizational Feasibility
There are two primary issues to consider in this area: Management prowess Resource sufficiency
Financial Feasibility The most important issues to consider at this stage are:
Capital requirements Financial rate of return Overall attractiveness of the investment
retail expertise
Industry/Market Feasibility
Three primary issues a proposed business should consider: Industry attractiveness Market timeliness Identification of a niche market.
Organizational Feasibility
There are two primary issues to consider in this area: Management prowess Resource sufficiency
Financial Feasibility The most important issues to consider at this stage are:
Capital requirements Financial rate of return Overall attractiveness of the investment