Big Business Mantra

On

DTH Services
Supervised By: Mr. Jitendra Sevag Presented By: Gunjan Mathur Rahul Gandhi Ritu Nahata Pankaj Dewara Nicky Solanki

INTRODUCTION ABOUT DTH SERVICE

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Introduction about DTH service

It is a digital satellite service. Since it makes use of wireless technology, programs are sent to the subscriber's television direct from the satellite, eliminating the need for cables and any cable infrastructure. DTH services also provide the finest of picture and sound quality which is considered to be second to none worldwide. Changes in technology on both satellites and in the reception dishes have made the use of DTH much more widespread.
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Introduction to DTH service

DTH services were first proposed in India in 1996. But they did not pass approval because there were concerns over national security and a cultural invasion. Finally in 2000, DTH was allowed. There is no limit on the number of companies that can apply for the DTH license.

Advantages Of DTH over Traditional Cable TV

Better Clarity. No theft of signals through jumpers. Dynamic Program Packages to choose from. Electronic Program Guide (EPG) which provides you with the current and next program on all channels. Parental Lock which safeguards your childrens viewing options.
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KEY PLAYERS IN DTH SERVICES

Key players in DTH services

Corporate Group TATA Zee Airtel Reliance Videocon Sun Doordarshan Service TATA Sky Dish TV Airtel Digital TV BIG TV Videocon d2h Sun Direct DD Direct +
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TATA Sky

Packages in TATA Sky

Economy Pack ` 150 75 Channels Colors, Star Plus, Sony, Star news, DD channels, F TV Supreme Pack ` 220 93 Channel Economy Pack(75) + Hindi Movie Pack(7) + Music Pack(6) + Knowledge Pack(5) Profit: ` 20 Grand Pack ` 350 130 Channels Supreme Pack (93) + English Movies(9) + English News Pack(9) + English Entertainment Pack(9) + Kids Pack(7) Profit: ` 15

* Any two (2) regional packs free in all the packs

Diwali Offers in TATA Sky

Package 6 Months 12 Months Economy ` 850 ` 1650 Supreme ` 1250 ` 2420 Grand ` 2000 ` 3850 Time Period Time Period

Total Saving if compared with 1 month subscription

Profits 6 Months 12 Months Package

Economy ` 50
` 150

Supreme ` 70
` 220

Grand ` 100
` 350
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Airtel Digital TV

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Packages in Airtel Digital TV

New Value Plus Pack ` 166 107 Channels Colors, Star Plus, Sony, Star news, DD channels, F TV Economy Pack ` 221 137 Channels New value Pack + 30 Channels (Bindass, ESPN, Star Sports, CNBC) Mega Pack ` 303 157 Channels Economy Pack + 20 Channels (Pogo, AXN, Zee Studio, NDTV Profit, Cartoon Network) Ultra Pack ` 364 165 Channels Mega Pack + 8 Channels (Ten Sports, Neo Sports )

*Two (2) free channels pack with every pack

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Diwali Offers in Airtel Digital TV

Package

Time Period

14 Months

New Value Plus ` 1992

Economy
` 2652

Mega
` 3636

Ultra
` 4368

Total Saving
Package New Value Plus ` 332 Economy ` 462 Mega ` 606 Ultra ` 728
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Time Period

14 Months

Dish TV

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Packages in Dish TV
Silver Saver Pack ` 150 169 Channels Zee TV, Star Plus, Sony, F TV, DD Channels Gold Pack ` 210 186 Channels Silver Saver + 17 Channels (Pogo, ESPN, Star Sports, ) Gold Saver Pack ` 270 193 Channels Gold Pack + 7 Channel (HBO, M TV, Times Now, Zee Cafe) Platinum Pack ` 325 212 Channel Gold Saver + 19 Channels (Star Movies, BBC, NDTV 24*7, CNN, Colors)

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Diwali Offers in Dish TV

Package Silver Saver Pack
6 Months Time Period Time Period 7 Months 12 Months 14 Months ` 900 ` 1800

Gold
` 1260 ` 2520

Gold Saver
` 1350 ` 2700 -

Platinum
` 1625 ` 3250 -

Total Saving
Package Silver Saver Pack 6 Months 7 Months 12 Months 14 Months ` 150 ` 300 Gold ` 210 ` 420 Gold Saver ` 270 ` 540 Platinum ` 325 ` 650 16

Superstar Offers in Dish TV

Recharge your Platinum Subscription and get sure diamond and jewellery voucher worth ` 4000*.

* On purchase of ` 8000 or more of diamond and jewellery you

will get discount of ` 4000.

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Videocon d2h

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Packages in Videocon d2h

New Gold ` 150 178 Channels Star Plus, Colors, Aaj tak, Zee TV New Gold Sports ` 237 207 Channels New Gold + All Sports Channels + Music Space(22 Channels) New Diamond ` 292 245 Channels New Gold sports + 36 Channels (AXN, M TV, Star Movies, NICK)
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Diwali Offers in Videocon d2h

Package New Gold Time Period Time Period 9.5 Months 10.5 Months 15 Months 16 Months New Gold Sports ` 2790 ` 3990 New Diamind ` 3990 ` 4590 -

Total Saving
Package

New Gold
9.5 Months 10.5 Months 15 Months 16 Months -

New Gold Sports

` 1090 ` 1195

New Diamind
` 1027 ` 1185 20

BIG TV

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Packages in BIG TV
Value Pack ` 115 103 Channels Star Plus, Sony, Times Now, DD Channels Silver Pack ` 180 130 Channels Zee cinema, colors, Zee TV, MAX Diamond Pack ` 270 156 Channels POGO, CNN, CNBC, AXN Platinum ` 315 160 Channels Ten Sports, NEO, Zee Premier

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Diwali Offers in BIG TV

Package

2 Months
3 Months 12 Months

Silver ` 1190 -

Diamond

` 1790
` 3790

Platinum ` 4290

Time Period Time Period

Total Saving
Package
2 Months 3 Months 12 Months

Silver ` 198
-

Diamond
` 94 ` 776

Platinum ` 864

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DATA COLLECTION SOURCES (SHOPS)

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Marketing Strategies of Baheti Electronics

Baheti Electronics and Electricals provides Discount offers on various packages by reducing its commission from distributor to make the pace in sales.
TATA Sky Airtel Videocon MRP ` 999 ` 1690 ` 1690 Offer Price ` 900 ` 1500 ` 1550

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Marketing Strategies of D. R. Audios

D. R. Audios provides Heavy Discount offers on various packages by reducing its commission from distributor to make the pace in sales.
TATA Sky Airtel MRP ` 999 ` 1690 Offer Price ` 700 ` 1250

Videocon

` 1690

` 1300

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Marketing Strategies of Singhal Electronics

Singhal Electronics attracts customers using free gifts strategy on every purchase. On Purchase of any product, A 1 GB pen drive is free.

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Marketing Strategies of Samsung Plaza

Samsung Plaza believes in maintaining customer relations to increase its sales. At Samsung Plaza customer is welcomed with sweets as its a festive time. Whether a visitor makes a purchase or not, a 10% discount voucher is gifted to him which is applicable on every product. Another strategy it is using is of discount on high cost STBs i.e. discount of ` 500 on DVR STB.
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Financial Strategies of All the Retailers

Every company provides retailers with a handsome amount commission. Retailers can provide discounts and schemes by reducing their commission.
Company

Airtel Digital TV
TATA Sky Reliance BIG TV Videocon d2h Dish TV Sun Direct

Commission to Retailers ` 425 per connection ` 300 per connection ` 375 per connection ` 300 per connection ` 300 per connection ` 225 per connection
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HR Analysis
No. of Employ ees Baheti 2 Electronics Communication New Recruits Bonus given Training Provided Knowledg e about the product High

Average

2 (Part Time)

` 50 per sale of DTH

High

Singhal 1 Electronics
D R Audio Samsung Plaza 2 3

Low
Average High

1
1 (Part Time) -

` 1000 on Diwali ` 1000 on Diwali

Low
Average High

Average
High High

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Tie up of DTH services with various Electronic Companies

DTH service company Airtel Digital TV TATA Sky BIG TV Electronics company Samsung LG Onida

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COMPARATIVE STUDY
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Types of STB
DTH Services Airtel TATA Sky Dish TV Videocon d2h BIG TV Normal HD DVR

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Customer Satisfaction through Quality

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Most Popular

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Market Share

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Hidden charges

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Satisfaction through after sales services

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Conclusion
After all the analysis and interpretation, we can rank DTH services in the scale of best to average.

Best Better Airtel TATA Sky Digital TV

Good Dish TV

Average BIG TV

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BIG BUSINESS MANTRA

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 TATA Sky has highest market share. The only problem is with the after sales services. Our Big Business Mantra is to improve the after sales services by following strategies:
Direct feedback from customers with the frequency of 2 months. Call us on 1860-425-6633 or SMS us PROBLEM on 56633, our engineer will visit you with in 3 hours.

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 Direct 2 Home offer:

Subscribe for 24 months New Diamond Pack, Lucky 5 people will get a chance to watch Abhishek Bachhans latest movie with him at your home on d2h movies. 101 Lucky members will get a free subscription varying from 1 months to 6 months.

Direct Hai Correct Hai

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 Celebrity Endorsement Provide a local news channel to the customer in every pack. Accidental + Theft insurance for a year on View Card for ` 1 only.

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 Provide Active Packs:

Active Games for ` 25 Active English for ` 20 Active Bhakti for ` 15 Active Cookling for ` 15

Wide Knowledge, Least Price

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 Include Colors in Silver Saver Pack.

Provide Handsome Commission to the Retailers. Recruit more marketing executives. Sales Promotion Activities (Gift Vouchers, Discount Vouchers) and Advertisement in trade fairs.

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Thank You