Proposal

In This Unit of coursework, I have been told to produce a Film or a Fashion Magazine, which will be aimed for specific audience, which would also be sold in shops. I am going to be creating a Film Magazine, as I got to choose between film or fashion magazine. My magazine is going to be aimed at male and female aged 15-25. My Film Magazine is aimed at this audience, as the film I will be promoting is going to be an action movie. I chose this genre as I watch action movies myself and thought this genre would be interesting and different from everyone else. The target audience for my magazine, is mainly any gender aged 13-25. As girls and boys are interested in current popular movies (Action, Horror, Romantic, Comedy). They would be the perfect target audience, as they are up to date with films, and sometimes on regular basis they watch movies. This age range is the perfect target audience, the most popular activity they do when they are out with friends is to watch a movie, also they socialise on popular social websites (twitter/facebook) they can immediately find out the latest movie and whether or not its worth watching it. My magazine will feature a specific genre which is action. The social class for my target audience is social category ABC1 . My readers are in the category conformists and mainstreamers in the psychographics theory. I will be researching different magazines that are quiet similar to mine. Ive researched many magazines, including Total Film, Empire and Premiere. These magazines are film based, which some certain features will help me with my own creation of a film magazine. I need to consider about the colour, titles, price and how the sell lines will attract my target audience to read the magazine. My Magazine will have one main images featured on the front page, which will feature one of my film I thought will be the main sell line. The Masthead will be on the top, in big bold font, so it can get the audiences attention, with a variety of sell lines on each side of the front cover. My magazine will be a monthly magazine as other film magazines are issued monthly. The Price of my magazine, will not be too high, and not too low, it will be an average price.

Target Audience
The target audience I have chosen for my magazine is male and female aged , who are interested in action movie, full of explosions and violent scenes. Male and female aged 15-25. As both of the gender are interested in popular movies. This is the perfect target audience. On regular basis, they watch upcoming movies, which means they will visit the cinemas regularly and buy DVDs. Ive chosen this age range, as my target audience as the statistics show that teenagers and people in their early 20s are the people that mostly go to cinemas. The social class for my target audience will be aimed at mainly at class ABC1. The target audience will mainly be students or employed. My magazine wont have too much text for the reader to read which means that the reader will read and understand the issue of the magazine, as few readers can get put off with a lot of language in one page. My Magazine is aimed at audience that into the mainstreamers/ conformists psychographic category because it will feature interviews and reviews of recent and popular movie that people will enjoy reading. My target audience will read my magazine for information on about different action movies and the latest news in the film industry. They would also read it for ecapism, while reading the magazine they will gain a personal identity and personal relationships between different readers and the makers of the magazine. They will build a relationship through their common interest. My magazine will have to appeal to the target audience due to the genre of the magazines. The idea of having a different genre to everyone else is good, as my work will be unique and individual. I thought of doing a Film Magazine as I'm into films and not fashion, but fashion magazine was another choice I couldve done for my magazine. The idea of having different genres of movies featuring in my magazine is good as it will appeal not only my target audience but other audiences who maybe be interested in what is that certain type of movie or would be interested into finding out more. With not only movies articles and reviews in the magazine, but lists of top movies are also recommended for the target audience, so they dont miss out on watching the movies which are a trending blockbuster hit.

KEY CONCEPTS RESEARCH

Codes and Conventions
Film magazines are mainly a monthly issues, mainly dedicated to one specific genre or maybe targeted at certain target audience. With each issue with having special features of one specific movie which was recently released in cinemas or is going to be release. In each monthly issue, there will every features that will build to make an magazine. The Conventions for a magazine are; Masthead (the main title of the magazine), sell lines which would make the reader want to know what the magazine has in store for the reader, the price and date the date will be monthly (mainly the month, as its a monthly issue) and the price for how the magazine will be. The Barcode, A Main Image which will draw the attention of the reader, by them looking at who is on the front cover. The main image will be part of the exclusive or special feature of each issue. There will also be interviews and articles on different topics and interviews of celebrities. The front cover is the main part of a magazine, as it draws the target audiences attentions, and this makes them buy the magazine and read what in the magazine, due to the sell lines being eye catchy. Film Magazine usually has an image from the film that is featured in the magazine. The image is mainly big and stands out of the page, its often a well known actor/actress. The contents page is where the reader can find out what is featured in the magazine, as well as articles. The adverts which are in the magazine are mostly related to the genre of what the magazine is. If its a film magazine, then there will be advertisements on films which have been recently released on DVD/Bluray/Triple Play.

Audience

Many people read magazine mainly in their free time. There are different magazine aimed at different audiences. Some are aimed at only one gender, whereas some magazines are aimed at both genders. Film Magazines are mostly read by male audience, only few females would read film magazines, however due to the genre of the magazine or what type of film is featured in the magazine, effects on which gender reads the most. For example, If it was a action movie about superhero(e.g X-Men) on the front cover then male audience would read it, as there eye must have seen the front cover and may have decided to read it, whereas if there was a well known actor or romantic movie on the front cover with girly colours then female audience would be drawn attention to the magazine due to the movie featured inside it or the people who are mentioned in the magazine. Men would read film, music, sport and fitness magazine, on the other hand women would read gossip, fitness and fashion magazine and younger audiences, such as teenage and younger girls would be interested in reading in latest gossip about pop music and TV shows, and teenage and younger boys would be interested in comic, cartoon, car magazines. People read magazines to get advice and tips, or to just find out information in what is happening around the world in the music, fashion, and film industry. The readers read it for entertainment like music, radio and TV shows.

Representation
Each magazine represents itself, using its Style, Colour Scheme and Images etc. This is mainly called the mode of address. Each magazines mode of address varies according to the target audience. Magazines are often aimed at male or women readers. The representation of the gender is the key thing when selling magazines. There are a variety of different magazines aimed at different gender at different ages. There are Film, Fashion, Music, Comic, etc types of magazine. Film Magazines are mainly aimed at both genders, but mostly aimed at people who are really into films, and want to read articles and reviews of a specific film. A Fashion magazine is generally aimed at young women and teenage girls. The front cover is mainly girly and bright, to attract the teenage girls due to the colour scheme. You are expected to see models stereotypical tall, skinny, perfect hair and make up. Female readers buy fashion magazine to get tips on what to wear when going out etc

Institution
There are 2 main sources of revenue for magazines they are; the cover price, and the advert. The advertisement is a big source of revenue for magazines, they bring in more money, than the cover price of the magazine. There are many publishers around the world that publish different magazines. There are over 100 different magazines across the world. In the UK there are 2 regulators of magazine , The Press Complaints Commission and the Advertising Standards Authority. The deal with complaints and queries about with article and features in different magazine. There are four main magazine publishing companies, IPC Media, The National Magazine, Cond Nast, and Bauer Consumer Media.

IPC Media
This publisher company publisher a variety of different genre magazines, from music magazines to home furniture magazines. They have the responsibility for publishing Britain's most well known and well selled magazines. They have a range of woman lifestyle and fashion magazines which is also their reasonability to publish. E.g Marie Claire, Living etc

The National Magazine

This publishing group, is the most well-known consumer magazine publisher in the UK, reaching more than 13 million people every year. The National Magazine publishes over 10 most well known British magazines e.g Cosmopolitan, Good Living, and ELLE.

Cond Nast
Cond Nast is a worldwide publisher, mainly publishing woman lifestyles magazine, e.g. Vogue UK, Vanity Fair, and Glamour. Mainly half of the magazines are fashion based for woman.

Bauer Consumer Media

Bauer Consumer Media is a worldwide magazine publisher as well as being a media company, nearly reaching 19 million people in the UK itself. The Bauer Publishing Group consumes over 300 magazines over 15 different countries around the world. Bauer launched in the UK with the magazine Bella in 1987. Now, they publish many well known magazines in the UK , e.g Empire, Heat, and Kerrang!.

Sell Lines Main Image The Main Sell Line Sells Line are the extra writing on the The main image is on the front cover of the magazine. Every The Main Sell Line, is the main title of front cover of a magazine, they magazine has a image which suits with the main sell like. On the issue, it is usually bigger and usually tell the reader whats inside this magazine, the main sell line is The Hunger Games and the brighter than masthead of the issue. In the magazine they can read, instead main image, is of a girl, but instantly we know the girl is from this magazine, the main sell line is The of the main sell line. The sells lines hunger games, as she is the main image alongside the main sell Hunger Games which is not bigger than are frequently in capital letters, so it line. The image on the front cover, is a mid-shot. Her facial the masthead, but is the same colour, can grab the reader attention. In this expressions are dull but they show nervousness tensed. She so it stands out from everything and magazine the sell lines are looks very focused. She is directly looking at the camera, which from the background. White connotates completely different to the main sell means the image is looking at the reader, which makes the Pureness, Innocent, and Truth. The film line The Hunger Games. The Sell reader want to buy the magazine. itself has honesty, and innocence, lines have a red banner with which is maybe why they have the main something written on it for example sell line in white. EXCLUSIVE! Or THE WHOLE STORY! Other Images this shows that the sell lines are very There are many other images in this important as well as the main sell issue, which means the front cover is line. not fully dedicated to the film The Date/Issue/Price Hunger Games. The plugs have images On Magazines the price, issue number and from other movie, like The Avengers the date are on the front cover of the & The Dark Knight Rises and magazine, near the barcode, or underneath Prometheus. They are written the masthead. In this magazine the issue underneath the image so that the and date is written underneath the reader can be informed what movie it masthead, it's small but its in a place where is. There are other images, which tells it can be visible for the reader to see. The us that in the issue, there information Price is not written on the magazine, as the about other movies and gossip in the magazine has been around for a long time, movie industry. The background is a so people will know how much the price is image of a fire, which connotates also, the target audience doesnt really pay danger, action. It also builds a tensed attention to the price, they only care about atmosphere. Competitions the magazine and what's on it. The Masthead There are not any competitions in this front cover, but however Barcodes The Masthead is a main title of the there are sell lines, which makes the reader want to know the Barcodes are mostly placed in the magazine in this magazine the front of the magazine or the back. In latest movie. THE 10 BIGGEST BLOCKBUSTERS YOU NEED TO SEEmasthead is Total Film. Its in a big this magazine, the barcode is on the is an example, which makes the reader want to read on about it, simple white font, which immediately front. Barcodes are shown in every and see which movies they need to see as they may have missed gets the audiences attention. issue so the reader can purchase it. out on it. This involves the audience.

CONTENTS PAGE ANALYSIS

Features The Features section has all the articles the reader may want to read. This again navigate the reader on what they want to read. With the features list on the side, there are images to support the list, and there is extra text written at the bottom for the reader to get a sneak peak on what they would read about. The images support the list, to navigate the reader much more easier, and makes the page look more vibrant instead of tons of text on a double contents page making it look dull, and putting off the reader to read the magazine.

Date and Issue Number The date and the issue number of the magazine is shown on the front cover and also on the contents page. The Issue Number is in a big font as it would get the readers attentions. Article Preview The Article Preview is the images on this page, it usually has a image and a caption to support it with the page number, this is an article feature. Its a sneak peak for the reader, which makes them continue to read on. The Preview is also there so that the reader has the choice to read it whether or not, by reading the article preview on this page. Text/Colour Scheme In this page, the text is small, mainly a size Subheadings Subheadings are used to 11 and maybe a sans font, mainly being Regulars black and white, grey and blue, they are highlight the key There is always a regular section in the contents page. features in the magazine all simple colours, as they need to make This is where all the regular features in the magazine. the images stand out more to get the as well as telling the This makes it easier for the readers that often read the reader which part of the readers attention. The titles and magazine and may be interested in one specific article subheadings are in bold to get the readers magazine is which. from the list. attention as well. Cover Feature The Cover Feature is the main feature in the contents page, it usually stands out of the page, and its usually a picture, which is big and get the readers attention on their first look.

DOUBLE PAGE SPREAD ANALYSIS

Main Image The Main image is big and outstanding it could be the only Colour Scheme image on the page. The Main Image The colour scheme in this page, is blue, white, black, and yellow. Its quite simple. The is a shot of the main characters in colours have this reflection on moods and emotions, blue connotates blue calmness the movie which is in cinemas. and loyalty, whereas black connotates power, elegance and death. Black is a mysterious Which I can tell from the title of the colour it can also be a symbol of grief. page. The Image is the centre of the attention on this page. Without the Image the reader wouldnt know what they are reading about, and it would put of the reader to read. Pull Quote There is always a quote taken from the article, a quote which means something or will make the reader shocked or excited. They are usually big and bold with quote marks. Text The text is written in columns, which makes the page much more neater, and easier to read. The font is roughly about size 1012, and in a simple font.

Interview/Articles In the double page spread, there is mainly a article or interview for the movie which is supported with a big image of a movie. 21 Jump Street There is no interview featured in The subheading is 21 Jump Street as the whole double page spread is based on a this because, if there was then recent released action comedy movie. They have a whole double page spread as they there would be questions in bold want readers of the magazine to read the interview/review and if theyve enjoyed which would stand out of the reading it, then there is a possibilities of the reader to maybe go and watch the movie. page. The answers would Its another way of Promoting upcoming movies. There is mainly a article about the film normally be in a simple colour or an interview of the an actor/actress or a director or someone who has been part of with a normal, simple font and the movie. colour.

MOODBOARD
By Geeta Gohil

CONTACT SHEET

During this photoshoot the there are many technical skills that I have used. In the images, there are many different camera angels . There is a Midshot, Long Shots, few low angels and few high angels. There are only 2 or 3 pictures which are close ups. There is also shallow focus in these images and deep focus.

Sizzle A-List Studio

Lights, Camera, Action

Golden FilmTastic! Boom

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Masthead Title Ideas Teen Watch Countdown

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Feature!

FONTS

Contents Page L ines

1. 2. 3. 4. 5. 6.
7.

Exclusive Interview with the one of the Bad Boys, Will Smith, and the Queen on Rom Coms. Get all the gossip from the set of This Means War. Find out whats in fashion this season with Jennifer Lawrence. The Hunger Games

Sell Lines

8. 9. 10. 11.

12.

13.

14. Race is back for the 2 time!

1. New Action Angel Vs. Devil, which one will Jessica listen to. (Youve read the book, youve seen the movie, but now you can exclusively find out what happened behind the camera, which filming.) 2. Win 4 tickets to a free screening of Woman In Black The Critics reviews Twilight: Breaking Dawn Part 2. The World Premiere of Safe House (get exclusive interviews from the world premiere of Safe House from LA) 3. Exclusive: Find out what Will Smith said Angel Vs Devil (find out everything about an upcoming movie called Angel Vs Devil about his time when filming Bad Boys starring Jessica Jinadasa and Zac Efron, with an exclusive interview with the 1&2. one and only Jessica Jinadasa What cars are used in action movies? 4. Top 10 Movies to Watch this Month Enter and Win a trip with 2 friends to New York. 5. Get the brand new (magazine name) app (Have the time of your lives for 2 days with a free photoshoot with a makeover by a top make-up artist) on your iPod/iPhone/iPad and The Other side of Hollywood (What has Hollywood's friend bollywood been up to.) Blackberry. Hit vs. Flop (find out which films in 2011, were commercially successful and which films 6. Exclusive Pictures from the Academy were a big flop) Awards. The Top 5 Earning Directors 7. The Kardashians to make a film of Twilight vs. Harry Potter themselves? (We let you people choose what your favourite is out of Twilight vs. Harry Potter, can the boy who lived beat the love triangle.) 8. Twilight vs. Harry Potter nd
(Youve loved Race , which was a commercial success, double the action this time, exclusive interview with the lead roles of the movie

15. Exclusive picture from the academy awards, and find out what the fashion police has been up to at the red carpet. 16. NEW 17. Top 10 Movies to Watch this Month

DESIGN SKETCHES

An Exclusive Interview with the Queen of action movies, Jessica Jinadasa, back in the film industry with another SMASH HIT MOVIE coming out in a cinema near you in August. How did you feel to be offered a main lead role by Michael Bay? How can I describe it? I was speechless that Michael Bay came in person to offer me to play the lead role. I read through the script and the plot of the movie. I thought to myself this movie is going to be a HIT. Filming the movie would be an Amazing experience for me. This time I was playing a double role, which was a real challenge. Its a movie full of girl power. I got into my character easily, this fierce devil but also an innocent, nice, and kind angel. When I heard I was going to work with Chris Hemsworth, I thought I was dreaming. He impressed many viewers and myself in his hit action movie Thor. I consider myself lucky. Dreams do come true, just need to have some patience. Did you get on well with your co-stars Sophie McElroy and Chris Hemsworth? I got on with Sophie very wellas Ive known her for more than 7 years. Weve been in the same school together, we have very close that I know her life and she knows my life upside down, inside out. She is so talented and a great friend. Chris Hemsworth is such a sweet guy, really down to earth when you get to know him. He is such a prankstar! We are always are having a laugh while filming. Ill never forget those great, funny moments. How did it feel to win a Oscar for Best Actress for your previous movie Fire Away? It felt amazing, its my 4th Oscars Award. I was Speechless I was proud of myself. It was amazing, being an Oscar Winner made me feel like there is hope for everyone. I dreamed and worked hard to reach the stage I am currently at. Without the support from my family, friends and my wonderful fans, I wouldnt have been here in the first place. I am honoured already to be nominated alongside, Jennifer Lawrence, Kristen Stewart, and Kate Winslet, but I never knew that I would beat them and win the Award. The character I played in Fire Away, was similar to the real life me so I could easily link myself to the character. Where do you see yourself in 5 years time? Hmmm... I see myself getting older, I want be to be forever young! I want to take a break from Hollywood and start being involved in the music industry hopefully. I think I will be a busy woman, as I've got another movie contract with J.J Abrams. Im going to be shooting the next sequel for Race. How Exciting!! If you were involved in the Music Industry, who would you collaborate with? I love to MAKE music instead of being part of the performing side, I would rather make music for big artists like Rihanna, Chris Brown, Adele and Jessie J. They are all talented and wonderful artists. I love music in general, it helps me to concentrate in everything. Ive always loved listening to music at a young age... did you know I can play the guitar? How does it feel to be the Queen of the action movies? Well, in real life Im kind of violent. When I was in high school, I always got into fights, Being in my 5th action movie, did actually make me feel like the Queen of Action Movies.I also gained a lot of confidence after doing all those scenes of falling down, running through fire, jumping out of my car, etc.. It was painful (at times) but so fun, as I am that kind of girl that would just go for it and dont care I didnt have anyone being my stunt double. I did all the main stunts and to be honest, it was crazy, I never experienced anything like that. I always wanted to do something dangerous. I always take risks which I dont regret at all. Who inspired you in getting you into the Film industry? I grew up watching my all time favourite actress Emma Watson in Harry Potter. She was amazing in each and every movie. My mum helped me a lot in this journey of mine. She is the one who encouraged me. Thank you Jessica for being with us and spending some of your time in answering our questions.