Boston High-Tech Recruiter

Presents

8 Tips for Managing Your Professional Brand

( Part 2 of 2 )

Connect With Us:

www.CareerEncore.com Recruiter@CareerEncore.com

Intro Part 2

Many job seekers think their resume is the only thing to consider when seeking an interview Job seekers must support their resumes through the development of a professional brand Here are the final 4 of the Top 8 Essential Steps for Managing your Professional Brand

Step 5:

Stay in the Loop

The best job opportunities often come through networking DO NOT keep your job search a secret, if possible Discuss your career plans with professionals & family members
They will casually broadcast your candidacy as they go about their days They may know of openings that fit your goals & expertise

Step 5:

Stay in the Loop

Choose your references with care
Provide people who can vouch for you & are relevant to the opening If seeking a programming role, praise from a dry cleaner means far less than praise from a Director of Engineering

Let your references know you plan to use them

Fill them in on the position & why its right for you References will have time to mentally prepare Will not be caught off guard when the phone rings, or an email arrives

Step 6:

Show Off Your Trophy Case

Condense achievements to convey the story you want to tell Ask yourself:
Am I showcasing relevant skill sets & specialties? Am I illustrating a consistent career direction? Are these highlights timely; not outdated? Do these highlights tell a complete story?

Step 6:

Show Off Your Trophy Case

Numerous, unrelated accomplishments can imply a pattern of short-lived successes in a disjointed career
Be sure achievements relate to a handful of specialty categories

Ensure cited accomplishments tie to & are supported by

Your resume Your references Your interview

Dont Dilute Your Brand

Ensure your brand is clearly identified
Make statements; NOT allusions

Step 7:

Dont assume all words & phrases are universally understood.

Acronyms used in one industry may not translate to another Verify via several sources Terms used at your current firm may have different meanings elsewhere

Step 8:

Be Who You Are, Not What You Do

Your brand should represent
What you accomplished - Past What you can do - Present Where you intend to go - Future

You must display your overall demeanor & personality

Understanding personality is often difficult for hiring managers One of the most subjective parts of the evaluation process

Talk about hobbies, interests, & goals as appropriate

Especially when unique, such as sky diving or searching for a rare book

Step 8:

Be Who You Are, Not What You Do

Ask a third party to review you resume & other support materials Are your skills & goals clear? Do you make any contradicting claims? Are your start/end dates, past job titles, etc., consistent? Do you stand out as a unique & capable candidate?

Conclusion
Your resume is far from the only thing to consider when trying to land a new job All job seekers must support their resume through the development of a professional brand Applying for a job requires a significant amount of upfront work
This saves time in the long-run by increasing your odds of getting hired

Need a Job Search Partner?

Looking for personalized assistance finding a job? Contact: CareerEncore, Inc.
A boutique recruiting firm serving Greater Boston-area tech companies Seeking candidates from tech-driven companies Regardless of functional experience (Development, Systems, Marketing, Sales, Finance, Operations, Executive Suite, etc.) Were always looking for software engineers, programmers, & developers Our commitment & experience enable us to match talent with opportunity

www.CareerEncore.com Recruiter@CareerEncore.com (617) 242-4443

Sources
Adapted with help from:
Michelle Stute, http://bit.ly/PohK5f Alison Doyle, http://bit.ly/NZAjIK Farra Trompeter, http://bit.ly/NZAq78

Thank You for Viewing Our Presentation

Brought to You By:

Boston High-Tech Recruiter

Connect With Us:

www.CareerEncore.com Recruiter@CareerEncore.com (617) 242-4443