REPORT ON Mp3 player i.e.

MUTER

TEAM MEMBERS: Avipsit Raye

Keshav Tamang
Subrata Saha
Arghya Bhattachrya
Suraprakash Ghosh
 Contents
Company profile
Methodology
Statical charts
Findings
Case study
Idea generation
New product
AKSAS Inc. was founded by Ke-Shav-lee in the
year 1998 in Tokyo (Japan).
The co. deals with all kind of electronic goods,
such as TVs, sound systems, DVD palyers,CD
players & mp3 players.
Since its inception, the co. is performing very
well. It has just been 11 years but co. has
wide market, currently operating in USA,
European countries and south- east Asia.
 Methodology
Primary & Secondary
information
Questioner for
distributors/retailers
Related internet sites
Questioner for
consumer
Knowledge of
competitors
 Findings as per
distributors survey
Likings
About competitors
mkt.
 Consumer survey
Age distribution among MP3 player
consumers:
Source of information about Mp3 players:
Place of buying Mp3 players:
•Preference of different attributes in mp3 player:
Preference of storage capacity:
Price they prefer for Mp3 player:
 Idea generation
Launch of new Mp3
player by AKSAS Inc.
This is the first time
AKSAS Inc. is entering the
new area of Mp3 players
as their so much demand
in the youth. Music is kind
of the culture which will
never go off of the youth.
Music is something which
is a soul mate of every
youth.
 New
product
Features we added
in our Mp3 player:
High quality sound
Wide display screen
with high resolution
Multi colour
Bluetooth
Head phones with
controllers
Long lasting battery
backup
 First muter in India
Price: Rs.10,000
Storage capacity: 10 GB

Target consumer:
Youth
Corporate persons

Before the pujas our

product will be
available in the market.
Product Promotion
All the information about the product like- price,
features, price, memory etc. will be available in the
internet in details.
Every person will get the news of launching of our
product through their mobile which will be sent by
the service providers.
The MP3 players will be available in all type of
electronic shops, shopping malls and as well as in
the computer shops.
Distribution channel:
Retail outlets
showrooms
Every person who will buy the product will get
 Recommendation
For company
Lowering the cost of products and
maintaining the same quality
standards
Can form joint-ventures
Knowledge management
More number of retail stores for easy
access
Continuous innovation to expand
Recommendation
For others:
Do not compromise on price for quality
Choose the products based on individual
needs
Be unique and different.