Introduction

The formula for Coca Cola was invented by JohnSmith Pemberton in 1886.

Asa

Candler

in

1889

bought

the

formula

and

the

brand and incorporated The Coca Cola Company in 1892. Today Coca-Cola offers more than 400 brands in over 200 countries.

The headquarters of the company is located in Atlanta, Georgia.

Core Competency
The core competencies of the organization are its strong brand name and its network with its bottlers and distributors. The strong Coca-Cola brand name gives the company a great deal of bargaining power and leverage.

The contracts between the organization and its distributers and bottlers creates a symbiotic interdependencies between them

Product Line

Introduction
The energy drink Red Bull is produced by the Austrian Company Red Bull GMBH. Founded in 1987 by Dietrich Mateschitz Red Bull is now sold in more than 160 countries worldwide. The

drink contains 80 mg of caffeine, the equivalent of one brewed

cup of coffee.

Core Competency
One of the reasons for Red Bulls success, besides being the first to this niche market, is how good they are at buzz marketing. Red Bull sponsors events such as windsurfing, snowboarding, cliffdiving, break dancing, art shows, music concerts, video games and several other sporting/social events. Marketing Efforts- a lot of promotions and well targeted campaigns

and sponsorship e.g. formula 1 helps to expand Red bull brand and
increase consumer brand awareness.

Red Bull Products

Red Bull Energy Drink It has been specially developed for times of increased mental and physical exertion. Red Bull Energy Drink vitalizes body and mind. Red Bull Sugar free is a functional beverage with a unique combination of ingredients. It has been specially developed for times of increased mental and physical exertion. Red Bull Cola is a unique blend of ingredients, all from 100 %natural sources. In addition, it is the only cola which contains both the original Kola nut and the Coca leaf.

Core Competency
Market Research:-pepsico improves its knowledge on customer behavior by identifying trends R&D Product Development: Launch of less saturated and less salted products answering to the trend Efficient Information System: Close relationship with customer and suppliers under the program of one power that allows pepsico to have direct information from both retailers and customers International Expansion: Pepsi co has succeeded in creating international exposure. Strategic Acquisition: The strategy helped pepsico to gain synergy in its whole business