Professional Documents
Culture Documents
Limitations of Study
Global competitive market The effect of economic downturn (2008-2009) The uniqueness of a company should be shown through vision and mission statement
Vision and Mission Statement
Definition
Directions
To identify the key components of mission statement of company listed on the Malaysian Stock Exchange.
To determine whether the mission statement exhibit the key components of good mission statement
3. Academic Researcher
Provides a basis for further research regarding the formation of vision and mission statement
Confidential of Data
One of the major industry that significantly contribute in our country production. A general trend towards increasing product variety has been observed across many industries, as diverse as fashion (Fisher et al., 1994), computers (Bayus and Putsis, 1999), fast moving consumer goods (Quelch and Kenny, 1994) and automotive (Pil and Holweg, 2004). This trend is driven by the growing importance of providing customer choice in competitive settings, where offering product variety is supposed to create a competitive advantage (da Silveira, 1998; Pine, 1993).
Example
Ajinomoto (Malaysia) IQ Group Holdings
Jaycorp
Kawan Food Berhad Kuantan Flour Mills
19%
12% 8%
31%
30% 25%
11% 10% 10% 10% 9% 10% 9% 8% 7% 7% 7% 7% 7% 7% 7% 7% 7% 7% 7% 7% 7% 7% 7% 7% 7% 7% 7% 7% 7% 7% 7% 7% 7% 7% 7% 7% 7% 7% 7% 7% 6% 6% 7% 7% 5% 4% 5% 3% 1% 0% -4% -9% -12% -14% -18%
-41%
100.00
120.00
20.00
40.00
60.00
80.00
0.00
PADI BERAS
PROLEXUS QL QSR CAB EUROSPAN DUTCH D.B.E CLASSIC C.I APEX CCK AJINOMOTO TAKASO UPA YEE LEE YEN GLOBAL HOMERITZ HOVID JAYCORP KUANTAN F&N
GUAN CHONG HWA TAI IQ GROUP KAWAN FOOD LAY HONG EPS IA-EPS
GOLDEN
GOLDIS
Doubts exist about how authentic the mission statements are and
how far they are enacted, and how close the rhetoric is to reality (Coulson - Thomas, 1992; Nash, 1988; Pfeffer and Sutton, 1999b).
Conclusion
THANK YOU