D 0 8 5 4 Supply Chain : Manufacturing and Warehousing MAKE or BUY Decisions Definitions Make-or-Buy decisions compare the cost of producing a component or providing the service internally with the cost of purchasing the component or service from an external supplier Probert (1995), identifies 3 levels of a make-buy decision:- Strategic affects the shape & capabilities of the organisation Tactical deals with issues of temporary imbalances of capacity Component decisions usually made at the design stage Outsourcing Outsourcing:- possibly a wider term than make-buy and the two terms can be used synonymously, but is the strategic use of resources to perform activities traditionally handled by internal staff & their resources (it is a) management strategy by which an organisation outsources major non-core functions to specialised, efficient service providers Source: Outsourcing Institute on http://www.outsourcing.com Subcontracting may be distinguished from outsourcing in that the latter involves the total restructuring of an enterprise around core competences and outside relationships. Whatever the degree of outsourcing enterprises must retain certain core capabilities. Outsourcing is a strategic long term decision, Subcontracting is a tactical, short term approach. Source: Lysons & Gillingham (2003) Levels of decision making Operational Strategies are concerned with: -short term decisions The integration of resources, processes, people and skills The implementation of corporate strategies Tactical or Business Unit strategy is concerned with: Medium term decisions Competitive strategy Developing market opportunities Developing new products/services Resource allocation within SBU Structure and control of the SBU Corporate level strategic decisions are concerned with: - Long term decision making Overall purpose and scope Adding value to shareholder investment Portfolio issues Resource allocation between SBUs Structure & control of SBUs Corporate financial strategy Tactical Make-Buy Decisions Some common reasons for make-buy decisions at this level follow:- Deterioration in an existing suppliers performance Delivery failure or poor service by existing source Large price increases Volume changes much larger or smaller quantity requirements for the item concerned Pressure to reduce costs Desire to concentrate internal resources on areas of special competence The need for design secrecy Import substitution Operational Make-Buy Decisions - a simple and probably logical rule of thumb when considering whether to make-or-buy is to carryout a comparison of cost of making ourselves with buying in. Operational Make-or-Buy Decisions A number of questions need answering before deciding whether to make-or-buy: - What volume do we expect to require What capital investment is required to make the goods What will be our peak demand How much risk is associated with the technology required How much waste or cost of rework can be expected What level of inventory will we or our supplier hold How long will the contract apply What variations in material costs can be expected Can we make more by concentrating on our special competencies than we can save by carrying out the work internally Make or Buy Checklist. If currently bought in Does the capacity exist within own company If so is capacity available for whole of planning period Is the raw material availably at economic rate If currently made in Is there a matter of secrecy to be considered If item is withdrawn from production what are the consequences What action would need to be taken as a result of consequences Bought In Made In Will the raw materials continue to be available at economic rates for the planning period If tooling is involved what is the cost? What is the expected life? What is the delivery If tooling is involved what is its condition? Can it be used by prospective source Will the machinery involved in current manufacture be fully utilised for alternative work if the part is withdrawn Bought In Made In Are we satisfied that the current supplier is the most economical source Is there a patent involved and thus the possibilities of royalties to be paid Is VAT chargeable Is there the possibility of development work being done on the part. Can this be done satisfactorily in conjunction with an outside source What quantities involved interest an outside supplier Bought In Made In Is the current supplier doing development work towards an improved version of the item Has the current supplier had difficulties with either quantity or time factors, and have costs escalated as a result, effecting selling price What is the true cost of alternative supplier against manufacture (transport, handling costs) present and forward. Is the item part of an integrated production process, several stages of manufacture. Can outside manufacture be satisfactorily coordinated with production Bought in Made in If the suppliers quality has been affected:- Has their quality systems been vetted, what has been the extent of the quality failures, can the quality standard be met by internal production, are we over-specifying What is the forward market position for the item for the planning period Are the technical drawing correct Is there any advantage in supplying new materials/components if a decision is taken to buy CAPACITY PLANNING Capacity The throughput, or the number of units a facility can hold, receive, store, or produce in a period of time Determines fixed costs Determines if demand will be satisfied Three time horizons Modify capacity Use capacity Planning Over a Time Horizon Intermediate- range planning Subcontract Add personnel Add equipment Build or use inventory Add shifts Short-range planning Schedule jobs Schedule personnel Allocate machinery * Long-range planning Add facilities Add long lead time equipment * * Limited options exist Design and Effective Capacity Design capacity is the maximum theoretical output of a system Normally expressed as a rate Effective capacity is the capacity a firm expects to achieve given current operating constraints Often lower than design capacity Utilization and Efficiency Utilization is the percent of design capacity achieved Efficiency is the percent of effective capacity achieved Utilization = Actual Output/Design Capacity Efficiency = Actual Output/Effective Capacity Bakery Example Actual production last week = 148,000 rolls Effective capacity = 175,000 rolls Design capacity = 1,200 rolls per hour Bakery operates 7 days/week, 3 8 hour shifts Design capacity = (7 x 3 x 8) x (1,200) = 201,600 rolls Bakery Example Actual production last week = 148,000 rolls Effective capacity = 175,000 rolls Design capacity = 1,200 rolls per hour Bakery operates 7 days/week, 3 8 hour shifts Design capacity = (7 x 3 x 8) x (1,200) = 201,600 rolls Bakery Example Actual production last week = 148,000 rolls Effective capacity = 175,000 rolls Design capacity = 1,200 rolls per hour Bakery operates 7 days/week, 3 8 hour shifts Design capacity = (7 x 3 x 8) x (1,200) = 201,600 rolls Utilization = 148,000/201,600 = 73.4% Bakery Example Actual production last week = 148,000 rolls Effective capacity = 175,000 rolls Design capacity = 1,200 rolls per hour Bakery operates 7 days/week, 3 8 hour shifts Design capacity = (7 x 3 x 8) x (1,200) = 201,600 rolls Utilization = 148,000/201,600 = 73.4% Bakery Example Actual production last week = 148,000 rolls Effective capacity = 175,000 rolls Design capacity = 1,200 rolls per hour Bakery operates 7 days/week, 3 8 hour shifts Design capacity = (7 x 3 x 8) x (1,200) = 201,600 rolls Utilization = 148,000/201,600 = 73.4% Efficiency = 148,000/175,000 = 84.6% Bakery Example Actual production last week = 148,000 rolls Effective capacity = 175,000 rolls Design capacity = 1,200 rolls per hour Bakery operates 7 days/week, 3 8 hour shifts Design capacity = (7 x 3 x 8) x (1,200) = 201,600 rolls Utilization = 148,000/201,600 = 73.4% Efficiency = 148,000/175,000 = 84.6% Bakery Example Actual production last week = 148,000 rolls Effective capacity = 175,000 rolls Design capacity = 1,200 rolls per hour Bakery operates 7 days/week, 3 8 hour shifts Efficiency = 84.6% Efficiency of new line = 75% Expected Output = (Effective Capacity)(Efficiency) = (175,000)(.75) = 131,250 rolls Bakery Example Actual production last week = 148,000 rolls Effective capacity = 175,000 rolls Design capacity = 1,200 rolls per hour Bakery operates 7 days/week, three- 8 hour shifts Efficiency = 84.6% Efficiency of new line = 75% Expected Output = (Effective Capacity)(Efficiency) = (175,000)(.75) = 131,250 rolls Managing Demand Demand exceeds capacity Curtail demand by raising prices, scheduling longer lead time Long term solution is to increase capacity Capacity exceeds demand Stimulate market Product changes Adjusting to seasonal demands Produce products with complimentary demand patterns Economies and Diseconomies of Scale Economies of scale Diseconomies of scale 25 - Room Roadside Motel 50 - Room Roadside Motel 75 - Room Roadside Motel Number of Rooms 25 50 75 A v e r a g e
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Figure S7.2 Capacity Considerations Forecast demand accurately Understanding the technology and capacity increments Find the optimal operating level (volume) Build for change Approaches to Capacity Expansion (a) Leading demand with incremental expansion D e m a n d
Expected demand New capacity (b) Leading demand with one-step expansion D e m a n d
New capacity Expected demand (d) Attempts to have an average capacity with incremental expansion D e m a n d New capacity Expected demand (c) Capacity lags demand with incremental expansion D e m a n d
New capacity Expected demand Figure S7.4 Break-Even Analysis Technique for evaluating process and equipment alternatives Objective is to find the point in dollars and units at which cost equals revenue Requires estimation of fixed costs, variable costs, and revenue Break-Even Analysis Fixed costs are costs that continue even if no units are produced Depreciation, taxes, debt, mortgage payments Variable costs are costs that vary with the volume of units produced Labor, materials, portion of utilities Contribution is the difference between selling price and variable cost Break-Even Analysis Costs and revenue are linear functions Generally not the case in the real world We actually know these costs Very difficult to accomplish There is no time value of money Assumptions Break-Even Analysis Total revenue line Total cost line Variable cost Fixed cost Break-even point Total cost =Total revenue
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Volume (units per period) Figure S7.5 Break-Even Analysis BEP x = Break-even point in units BEP $ = Break-even point in dollars P = Price per unit (after all discounts) x = Number of units produced TR = Total revenue =Px F = Fixed costs V = Variable costs TC = Total costs =F +Vx TR = TC or Px = F + Vx Break-even point occurs when BEP x = F P - V Break-Even Analysis BEP x = Break-even point in units BEP $ = Break-even point in dollars P = Price per unit (after all discounts) x = Number of units produced TR = Total revenue =Px F = Fixed costs V = Variable costs TC = Total costs =F +Vx BEP $ = BEP x P = P = = F (P - V)/P F P - V F 1 - V/P Profit = TR - TC = Px - (F + Vx) = Px - F - Vx = (P - V)x - F Break-Even Example Fixed costs = $10,000 Material = $.75/unit Direct labor = $1.50/unit Selling price = $4.00 per unit BEP $ = = F 1 - (V/P) $10,000 1 - [(1.50 + .75)/(4.00)] Break-Even Example Fixed costs = $10,000 Material = $.75/unit Direct labor = $1.50/unit Selling price = $4.00 per unit BEP $ = = F 1 - (V/P) $10,000 1 - [(1.50 + .75)/(4.00)] = = $22,857.14 $10,000 .4375 BEP x = = = 5,714 F P - V $10,000 4.00 - (1.50 + .75) Break-Even Example BEP $ = F 1 - x (W i ) V i
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Multiproduct Case where V = variable cost per unit P = price per unit F = fixed costs W = percent each product is of total dollar sales i = each product Multiproduct Example Annual Forecasted Item Price Cost Sales Units Sandwich $2.95 $1.25 7,000 Soft drink .80 .30 7,000 Baked potato 1.55 .47 5,000 Tea .75 .25 5,000 Salad bar 2.85 1.00 3,000 Fixed costs = $3,500 per month Multiproduct Example Annual Forecasted Item Price Cost Sales Units Sandwich $2.95 $1.25 7,000 Soft drink .80 .30 7,000 Baked potato 1.55 .47 5,000 Tea .75 .25 5,000 Salad bar 2.85 1.00 3,000 Sandwich $2.95 $1.25 .42 .58 $20,650 .446 .259 Soft drink .80 .30 .38 .62 5,600 .121 .075 Baked 1.55 .47 .30 .70 7,750 .167 .117 potato Tea .75 .25 .33 .67 3,750 .081 .054 Salad bar 2.85 1.00 .35 .65 8,550 .185 .120 $46,300 1.000 .625 Annual Weighted Selling Variable Forecasted % of Contribution Item (i) Price (P) Cost (V) (V/P) 1 - (V/P) Sales $ Sales (col 5 x col 7) Fixed costs = $3,500 per month Multiproduct Example Annual Forecasted Item Price Cost Sales Units Sandwich $2.95 $1.25 7,000 Soft drink .80 .30 7,000 Baked potato 1.55 .47 5,000 Tea .75 .25 5,000 Salad bar 2.85 1.00 3,000 Fixed costs = $3,500 per month Sandwich $2.95 $1.25 .42 .58 $20,650 .446 .259 Soft drink .80 .30 .38 .62 5,600 .121 .075 Baked 1.55 .47 .30 .70 7,750 .167 .117 potato Tea .75 .25 .33 .67 3,750 .081 .054 Salad bar 2.85 1.00 .35 .65 8,550 .185 .120 $46,300 1.000 .625 Annual Weighted Selling Variable Forecasted % of Contribution Item (i) Price (P) Cost (V) (V/P) 1 - (V/P) Sales $ Sales (col 5 x col 7) BEP $ = F 1 - x (W i ) V i
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= = $67,200 $3,500 x 12 .625 Daily sales = = $215.38 $67,200 312 days .446 x $215.38 $2.95 = 32.6 ~ 33 sandwiches per day Decision Trees and Capacity Decision -$14,000 $13,000 $18,000 -$90,000 Market unfavorable (.6) Market favorable (.4) $100,000 Market favorable (.4) Market unfavorable (.6) $60,000 -$10,000 Medium plant Market favorable (.4) Market unfavorable (.6) $40,000 -$5,000 $0 Strategy-Driven Investment Operations may be responsible for return-on-investment (ROI) Analyzing capacity alternatives should include capital investment, variable cost, cash flows, and net present value Net Present Value (NPV) where F = future value P = present value i = interest rate N = number of years P = F (1 + i) N
NPV Using Factors P = = FX F (1 + i) N
where X = a factor from Table S7.1 defined as = 1/(1 + i) N and F = future value Year 5% 6% 7% 10% 1 .952 .943 .935 .909 2 .907 .890 .873 .826 3 .864 .840 .816 .751 4 .823 .792 .763 .683 5 .784 .747 .713 .621 Portion of Table S7.1 Present Value of an Annuity An annuity is an investment which generates uniform equal payments S = RX where X = factor from Table S7.2 S = present value of a series of uniform annual receipts R = receipts that are received every year of the life of the investment Present Value of an Annuity Portion of Table S7.2 Year 5% 6% 7% 10% 1 .952 .943 .935 .909 2 1.859 1.833 1.808 1.736 3 2.723 2.676 2.624 2.487 4 4.329 3.465 3.387 3.170 5 5.076 4.212 4.100 3.791 Process, Volume, and Variety Process Focus projects, job shops (machine, print, carpentry) Standard Register Repetitive (autos, motorcycles) Harley Davidson Product Focus (commercial baked goods, steel, glass) Nucor Steel High Variety one or few units per run, high variety (allows customization) Changes in Modules modest runs, standardized modules Changes in Attributes (such as grade, quality, size, thickness, etc.) long runs only Mass Customization (difficult to achieve, but huge rewards) Dell Computer Co. Poor Strategy (Both fixed and variable costs are high) Low Volume Repetitive Process High Volume Volume Figure 7.1 Capacity defined Volume (for storage or carriage) Capability Maximum flow rates Capacity measurement x Yield x Utilisation = Designed capacity Achieved capacity Planning capacity needs Forecast demand for industry output Marketing policy: marketing mix Product policy: range, mix and quality Make or buy decision Capacity planning Market share Forecast demand for firms output Types of uncertainty State uncertainty What value? Effect uncertainty Impact on other parts of system Response uncertainty What happens next? Time horizons in forecasting Time horizon Years Issues requiring forecasts Responsibility Long term 2 to 10+ New transmission lines; switching centres and control systems Senior managers Medium term 1 to 3 Replacing switchgear, transformers; recruiting and training; major maintenance programmes Middle managers Short term 0.0001 to 1 Job allocation, daily peak loading and routeing Junior managers, system controllers
Forecasting methods Qualitative Delphi Sales force surveys Customer surveys Quantitative Time series models Causal models Time series forecasting The approach is to decompose a time series into the following elements: Trend Seasonality Cycles Random effects Decomposing a time series value Cyclical value Seasonal Trend Sales + + = factor Cyclical factor Seasonal Trend = Sales 0 1 2 3 4 5 6 0 1 2 3 4 Years S a l e s
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t h o u s a n d s Actual sales Smoothed sales Sales trend Trend projection [The data in the two graphs are the same] 4 5 6 7 8 9 10 0 1 2 3 4 5 Time in years S a l e s
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t h o u s a n d s Electricity demand summer evenings 26 June 1996 4 July 1990 26 32 31 29 28 30 27 D e m a n d
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1900 2000 1930 2030 2100 2130 2230 2200 Time Typical summer evening in 1996 Traffic through credit bureau 0 100 200 300 400 500 600 Time C a l l s
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--- 30 Aug 97 ..... 6 Sept 97 _.._ 13 Sept 97 ___ Quarterly moving average Causal forecasting The approach is to link dependent to independent variables e.g. Dettol sales were found to be linked to: real personal disposable income the seasons real price advertising Resources for long-term capacity Part of strategic plan Yield competitive advantage Consider product life cycles Variety of options Sensitivity tests Rendell and Heizer Learning curves Number of jobs done (Linear scale) 50000 100000 S t a n d a r d
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Number of jobs done (Logarithmic scale) 100 1000 10000 100000 S t a n d a r d
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\ | = n item for hours Standard m item for hours Standard