Linux is open source software its free and cost effective Strong alignments with companies like IBM,HP,DELL,INTEL,ORACLE,SAP etc number 2 in the market Fast growing market share (12.7%,2007 for Q1) lack of standardized graphical user interface Compatibility issues Don't have large number of software designed for it lack of product standardization OPPORTUNITIES Diverse industries interested in Linux e.g. Boeing's phantom works, DreamWorks etc Collaborations to provide
Original Description:
Original Title
Linux vs. Microsoft presentation on strategy marketing
Linux is open source software its free and cost effective Strong alignments with companies like IBM,HP,DELL,INTEL,ORACLE,SAP etc number 2 in the market Fast growing market share (12.7%,2007 for Q1) lack of standardized graphical user interface Compatibility issues Don't have large number of software designed for it lack of product standardization OPPORTUNITIES Diverse industries interested in Linux e.g. Boeing's phantom works, DreamWorks etc Collaborations to provide
Copyright:
Attribution Non-Commercial (BY-NC)
Available Formats
Download as PPT, PDF, TXT or read online from Scribd
Linux is open source software its free and cost effective Strong alignments with companies like IBM,HP,DELL,INTEL,ORACLE,SAP etc number 2 in the market Fast growing market share (12.7%,2007 for Q1) lack of standardized graphical user interface Compatibility issues Don't have large number of software designed for it lack of product standardization OPPORTUNITIES Diverse industries interested in Linux e.g. Boeing's phantom works, DreamWorks etc Collaborations to provide
Copyright:
Attribution Non-Commercial (BY-NC)
Available Formats
Download as PPT, PDF, TXT or read online from Scribd
change LINUX Linus torvalds New operating system “FREE SOFTWARE” & “OPEN SOURCE SOFTWARE” Source code can be modified
Openly challenging the software giants
FSF & its GNU projects Radical development of FSF was the creation of GNU public license (GPL) Contd…. MYTH – “FREE” is not about the price its about the liberty IBM, ORACLE , DELL ,INTEL & COMPAQ has acknowledged the efficiency and popularity of Linux Some constraints Impossible for Linux to turned into proprietary product Contd…
Microsoft woke up to harsh reality - German city of
Munich decided to replace Microsoft windows from 14000 computers Many national & state govt used Linux Brazil , India , china & Japan LINUX GAINED IMPORTANCE 1. Economic slowdown 2. Intel corp. started optimizing its chips for Linux in addition to Microsoft 3. Widespread resentment against Microsoft and the fear that the company was on the verge of gaining a stranglehold on corporate customers “Linux unhealthy for technology industry” Reason to go for Linux More stable and secure platform than Windows Users can get lower running costs and developers can innovate (customize) Relative lack of viruses and hackers attacks Linux server running for over a year without a problem Total Cost of Ownership Annual Software License/ Subscription/Support Costs Cumulative Software License/Subscription/ Support Costs SWOT for Linux STRENGTH WEAKNESS Linux is open source Designed for server software application Its free and cost effective Less user friendly the Strong alignments with Windows OS companies like Lack of standardized IBM,HP,DELL,INTEL, graphical user interface ORACLE,SAP etc Compatibility issues Number 2 in the market Don’t have large number Fast growing market of software designed for it share (12.7%,2007 for Lack of product Q1) standardization No backdoors security issues OPPORTUNITIES THREATS Diverse industries Monopoly of MS in desktop interested in Linux e.g. systems(90.68%), Linux Boeing's phantom works, (1.85%){Jan 2009} DreamWorks etc Large innovative product Collaborations to provide line offered by MS e.g. Linux compatible products Microsoft (Windows, Office, e.g. Oracle, IBM etc Servers, Developer Tools, Expression, Business Linux into consumer Solutions Games& Xbox electronics e.g. Sony PS 360, Windows Live, Big corporate and Windows Mobile governments interests e.g. MS is the largest player in Munich the market Economic slow down Technology life span getting shorter and shorter Microsoft’s Volume Purchasing Options – Allows lower price than full retail version while Linux does not have such licensing programs.
Microsoft’s Software Assurance Program - one-time license fee to purchase
a particular software product, and then receives free upgrades to that software thus its cheaper than purchasing a unique license for each upgrade of the software.
Microsoft’s support offerings include:
Microsoft Free Support Microsoft Bundled Support Microsoft Premium Support While Red Hat offers the free open source Linux software and maintain, support, and implement software updates and patches themselves Cumulative Cost of Hardware and Software Acquisition and Six Years of Software and Hardware Support Microsoft’s OS license and support costs are competitive with Red Hat Enterprise Linux
Two companies’ different approaches to enterprise licensing
and support means best pricing comparisons should be based on a period of ownership (three to six years), rather than on just initial acquisition charges
Microsoft’s separate support and license fee structures,
which contrast with Red Hat's combined subscription and support offerings, can give a Microsoft solution a significant pricing advantage over a Red Hat solution