The Big Picture

By: Doc Sweitzer The Campaign Group

Elements of a campaign:
Decide what you are going to say. (Message) Decide how you are going to say it. (Delivery System) Say it.

Message Reason for action

Delivery System Means to communicate the message

Steps in the Campaign:

A. Step back and look at the big picture. Simplify that which appears complex. B. Create an information base. Research. Research. Research. C. Define the target. D. Come up with a strategy. E. Come up with a message. F. Figure out the best way to deliver it. G. Set a clear, quantifiable goal. H. Write a budget plan. I. Focus. J. Pay attention to details. Just do it.

Available Resources
Campaign becomes decision-making process of how to accumulate and allocate resources.

A.Time
B. Money C. Talent

D.People

The Strategy
Putting together a message and the means to deliver it.

A. The Right Message

B. The Right Way C. The Right People D. The Right Time