MBAV 5101, STRATEGIC MANAGEMENT AND BUSINESS POLICY

UNIT VII POWERPOINT ASSIGNMENT : MARKETING STRATEGY FOR NEW PRODUCT ENGLISH ONLINE COURSE BEA E-LEARNING
Student : Nguyen Thi Phuong ID : 217146 Class : HAM #23 Professor : Bari Courts
Nguyen Thi Phuong ID 217146 STRATEGIC MANAGEMENT AND BUSINESS POLICY - HAM#23-CITC

Nguyen Thi Phuong- ID: 217146

CONTENTS
I. Introduction II. Description of the product

III. Innovation
IV. Differences with competitors product V. Targeted market VI. Market size VII. Product life cycle VIII. Product demand in 5 years

Nguyen Thi Phuong- ID: 217146

I. Introduction
BEA E-learning training services online, through site www.bea.vn. Students can enroll for e-lectures, exams, multiple choice tests in educational programs for all levels Provides a lot of free help forum for students to "play school" and building community BEA Students - if qualified- can register BEA certification exam cert, valid nationwide.

Nguyen Thi Phuong- ID: 217146

II. Description of the product

Reduce costs: the cost of the course will be reduced to a considerable extent. (Only 10% of the usual course)

Self-Direction: customers can choose the most suitable course for qualifications, interests, personal goals.
self-adjusting rhythms courses for their

Self-regulation: Access

to vast archives in English without a foreign language center can provide

Nguyen Thi Phuong- ID: 217146

II. Description of the product

Flexibility:

school according to your schedule. Not constrained by time and space classes.

Interaction

and collaboration: clients can communicate and interact with many people at the same time as online learning, collaboration with friends in online study groups to discuss and do homework.
access and convenient: Service-learning technology based on the Internet, so access is easy. Customers can access and learn anywhere.

Easy

Nguyen Thi Phuong- ID: 217146

III. Innovation
Focuses

on taking existing brands and product lines to new customers and markets without requiring major change in current capabilities. beyond the companys current strategic scope by leveraging capabilities by spreading them across a broader range of markets and customers .

Moving

Nguyen Thi Phuong- ID: 217146

III. Innovation

Exploiting vibrant international community of students, who will be sharing their experiences in different cultural contexts. Innovation in e-learning moving with fast speed, especially with the use of new social software tools, encourage your friends to support learning and assessment. Students tutor who will guide you on various aspects of the course, who will mark and comment on your written work, and who you can ask for advice and guidance. Students are taught and assessed through a combination of media, including email, online forums and intern

Nguyen Thi Phuong- ID: 217146

IV. Differences with competitors product

Cheapest products in the Vietnamese market, learn English online, very easy and fast. access to services. Customers who bought BEA Elearning at all outlets of Postal price is very reasonable, suitable for all learning objects in Vietnam. can load recharge cards Vinaphone, MobiFone and Viettel

Easy

The

Students

Students

have the opportunity to study with the best English teacher in Vietnam: MA. Nguyen Quoc Hung time period and the number of visits.

Unlimited Nguyen Thi Phuong-course, ID: 217146the

IV. Differences with competitors product

BEA GOLD CARD 999 CARD Denomination: 999.000d Duration of study: 14 months (calculated from the time of recharge on the website). Learn all the course on BEA in the length of the card. Not limited to the time and number of visits.

BEA GOLD CARD 499 CARD Denomination: 499.000d Duration of study: 06 months (calculated from the time of recharge on the website). Learn all the course on BEA in the length of the card. Not limited to the time and number of visits.

BEA Card Denomination: 99.000d Duration of study: 02 months (calculated from the time of recharge on the website). Learn all the course on BEA in the length of the card. Not limited to the time and number of visits.

Nguyen Thi Phuong- ID: 217146

IV. Differences with competitors product Variety of payment services Bank payment amount Payment via ATM Via Payoo payment Direct payment by the shipper

Nguyen Thi Phuong- ID: 217146

V. Targeted Market
Curriculum

for all people wishing to learn

English
Individual

markets: Focus on the big market in Hanoi, Da Nang, Nha Trang, Dalat, Ho Chi Minh ...
markets: Focus on schools and industrial joint ventures with foreign

Business

Nguyen Thi Phuong- ID: 217146

V. Targeted Market
The demand for English language learners of all ages: students, industrial workers, who travel (general English courses) The demand for English in all sectors: Commercial, electronics, telecommunications, research and education. (Specialized English courses) The different English skills: listening, speaking, reading, writing ... The Advanced Course: IELTS, University exam of English, UAM - Understanding Authentic Material, Learning English through games and songs The schools need training in English but a shortage of teachers and material conditions.
Nguyen Thi Phuong- ID: 217146

VI. Market size

Demand

for English language learners in high society due to globalization the constant need of man-training vocational education has always been one of the most respected in any era. during the economic downturn, more people are interested in learning problems, knowledge to be ready for the new much better signal. more than 30 million Internet users and hundreds of millions of mobile subscribers, it shows us the potential of a digital world, digital content..

Learning is

Especially

In Vietnam,

Nguyen Thi Phuong- ID: 217146

VII. Product life cycle

Nguyen Thi Phuong- ID: 217146

VII. Product life cycle

INTRODUCTION: (2011)This is the first stage of the life cycle of the product the product is released for the first time. At this stage, sales growth is very slow.
Sales Costs Profits Marketing Objectives Product Price Distribution Advertising
Nguyen Thi Phuong- ID: 217146

Low sales High cost per customer Negative or low Create product awareness and trial Offer a basic product Usually is high; use cost-plus formula High distribution expenses Build product awareness among early adopters and dealers

VII. Product life cycle

GROWTH: 2012 At this stage, sales increased rapidly. Many people who like the product and start buying it. - New competitors entering the market: the introduction of new features and expand distribution. - Production of large amounts To maintain the growth rate should: improve production quality and product features, enter new market segments, lower price for promotion or smoking buyers sensitive
Nguyen Thi Phuong- ID: 217146

VII. Product life cycle

MATURITY : 2012 - 2014 At some point, the rate of sales growth will slow, and the product will enter adulthood. This phase lasts longer than the previous stage, and there are strong challenges to marketing management DECLINE: 2015 In the decline stage of product life cycle, the sale of most products forms and brands eventually declines. This decline may be slow or rapid. The reason: Increased competition

Technological
Reduced customer demand

Nguyen Thi Phuong- ID: 217146

VII. Product demand in 5 years

Before 2011: the level of English of Vietnamese people is weak, the need to learn English quickly. Less number of good English teachers of the school. Product market will grow strongly and quickly generate revenue. years: The English level of education is higher, the schools teach English better. On the other hand, this time, the product will be subject to competition from other businesses. Need to radically upgrade the optimal features of the product, upgrade courses into an education system with international standards. The joint venture combines international training, training jobs by English...

After 5

Nguyen Thi Phuong- ID: 217146

PREFERENCES

Thomas L. Wheenlen & J.David Hunger. Concepts in Strategic Management and Business Policy (13th ed.). Pearson.
Business English Academy (www.bea.vn)

Nguyen Thi Phuong- ID: 217146