MENTOR: Ms.

Nidhi Kapoor PREPARED BY: Chinmoy Kumar Roy

What is Motivation?
The word motivation has been derived from motive

which means any idea, need or emotion that prompts a man into action.
Motivation can be defined as the process that account

for an individuals intensity, direction and persistence of efforts towards attaining a goal.
Rensis Likert has called motivation as the core of

management

Significance:
The workforce will be better satisfied. Higher job

satisfaction. Workers will tend to be as efficient as possible. The rate of labour turnover and absenteeism among the worker will be low. Foster team spirit. No friction among workers and between workers and management. The number of complaints and grievances will come down. There will be increase in quantity and quality of products. Wastage and scrap will be less.

Motivational Theories
Early theories of Motivation: Maslows Need Hierarchy Theory. Motivation Hygiene Theory. Theory X and Theory Y. McClellands Theory of Needs. Contemporary Theories of Motivation: Cognitive Evaluation Theory. Goal-setting Theory. Reinforcement Theory. Equity Theory. Expectancy Theory.

Maslows Need Hierarchy Theory

Maslow hypothesized that within every human being, there exists a hierarchy of five needs: Physiological Needs. (hunger, thirst, shelter and other bodily needs) 2. Safety Needs. (security and protection from physical & emotional harm) 3. Social Needs. (affection, belongingness, acceptance and friendship) 4. Esteem Needs. (Internal: self respect, autonomy and achievements
1.
External: status, recognition and attention)

5. Self-actualisation Need. (self fulfillment, achieve ultimate goal of life)

Self-Actualization

Esteem

Social

Safety

Physiological

Motivation Hygiene Theory

Developed by psychologist Frederick Herzberg. Also known as Two-Factor Theory.
Hygiene or Maintenance factors Company policy and administration. Technical supervision. Inter-personal relationship. Salary. Job security. Working condition. Motivational factors Achievement. Recognition. Advancement. Work itself. Growth possibility. Responsibility.

Comparison: Maslow and Herzberg Theory

Motivational factors

Self-acualisation Esteem Social

Safety
Physiological Hygiene factors

Case study: Starbucks Corporation

Historical background:
Starbucks was started by three university friends, Jerry Baldwin, Zev

Siegl, and Gordon Bowker and named it Starbucks Coffee, Tea, and Spice in 1971. In 1982, they had increased the number of stores to four. Howard Schultz, a sales representative from Hammerplast, analysed the atmosphere and environment of the company and decided to be a part of Starbucks, then as a director of marketing and retail sales. In 1987, the original three owners decided to sell Starbucks to Howard. Starbucks gathered other investors and opened its first overseas store in Japan . Until the end of 2002, Starbucks has developed from 17 stores to 5,688 spreading over 30 countries in by this strategy, it is an over 300 times growing in these ten years!

Methods of Motivation @ Starbucks

The chief executive officer of Starbucks corporation, Howard Schultz, considers that the tip of success in Starbucks is not coffee but employees.
Equal treatment.

Listen to employees.
Good welfare measures. Teamwork.

Starbucks is successful in creating a third place apart from office and home.

THANK YOU !!!