Professional Documents
Culture Documents
Corporate Presentation
26/08/03
Classical
ARTOILE
We want to create a web site to introduce the Moroccan painters A challenge : the Business Model An innovative approach A World Market the quality of the team : Quality of the Business Plan Sponsorship of Mr. Mohamed MELEHI (one of the most famous Moroccan painters) A first success : Project ARTOILE was elected by the Jury Special Price A continuation
ARTOILE
The continuation:
voluntary personal engagement (holidays 2003) A professional approach either than a school approach real business rules A strong "coaching"
A hope:
To transform the phase of Pre-Creation into effective creation (school year 2003-2004)
ARTOILE
Web site of communities = the strongest Business Model for a Web project :
The
Community of Arts Amateurs (World Market) The Community of Artists (World Sourcing) The Community of Art Galleries (World Distribution)
Amateurs : To reach a larger panel of artists Artists : To sell their paintings Galleries : a larger sourcing, advanced marketing tools
ARTOILE
ARTOILE
Announcements
ARTOILE
A painting is not to be bought on Internet : Artistic emotion appears only in presence of the painting But scarcity of the exhibitions due to : Their cost Their organization mode which mobilizes the gallery space Their short duration Impulse the scarcity of the buying capabilities to the detriment : Of the art amateur Of the artist Of the gallery
ARTOILE
Contacts
and mailings
ARTOILE
Business Model
Broker fees Logistic fees Services fees (transport, Insurances) Services fees (Mailings for the Galleries)
ARTOILE
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Artistic Committee
has no borders
committee specific for each country
No art critics :
The
ARTOILE
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Technological Aspects :
Dynamic Site reaching a multi-media base of data of paintings Sound and video support :
To
recording of each art amateur Private virtual Gallery Announcement of new paintings or exhibitions according to the artistic tastes of the art amateur
No On-line payment:
Not
ARTOILE
Multilingual Site:
Arab
English
French Spanish
ARTOILE
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Graphic design
Minimalism :
To
ARTOILE
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Timing
October 2003:
End
of the Professional Business Plan Installation of the Moroccan Artistic Committee Installation of the Galleries Network in Morocco Publication of Version 1 of the site Advertising Morocco
January 2004
Beginning
ARTOILE
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ARTOILE
Vous tes Amateur dArt
Recherche par artiste par courant artistique par sujet par couleur dominante Expositions en cours Nos artistes vous invitent Crez votre galerie virtuelle Voir nos uvres, les acheter
Mohamed MELEHI
"Ce que la femme attendait, pourrait penser le peintre. Elles sont uniques et plurielles, absentes et silencieuses. Des vagues, dpouilles de leur cume, les accompagnant par moment. En diffrentes couleurs, ces vagues se droulent dans un rythme incessant en se parlant en ondulations prolonges.Elles ont parcouru des annes-lumire au gr des vents et des courants. Inlassablement elles sallongent sur le sable, se tracassent sur les rochers, pntrent dans la terre. Lide de Mohammed Melehi serait dabord de faire sentir plutt que de faire comprendre. Dans ce voyage progressif dans les images, la vague santhropomorphise, londe pend corps et le de vient. Un ensemble de signes apparat dans les couleurs vives aux puissances dflagrantes : bleu, vert, jaune, rouge, rose, orange mauve..., chacune prend possession de son territoire.
ARTOILE
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ARTOILE
Thank You
26/08/03