Welcome To Our Presentation

Name of Our Group

SSBAS

Name of The Members

Name Kazi Sabrina Akter Sumnur Monir Konal Biprajit Kumar Sharma Tafsirul Islam Alif Md. Asifur Rahman ID 111-072165 111-081172 111-082127 111-082133 111-082134

Presentation Topic

Marketing Plan for Sugar Cane Juice

Business description
Our business name is Cane Juice Company Ltd. and brand name is Sugar Cane Juice and we will produce only Sugar Cane Juice. But we have a plan to extend our business in future. Our Sugar Cane Juice juice industry is located in Pabna and our head office in Motijheel.

Mission Establish Sugar Cane Juice as the local leading juice company through refreshment of body and mind of customers by delivering our value. Vision Providing fresh juices all over the Bangladesh as a market leader through assurance of outstanding quality.

Business model

Objective: Become as the Best New Juice in the Bangladesh Improving the customer satisfaction through the good quality of products. Turn in profits from the first year of operations. To create of unique and healthy products that will differentiate juice from other juice in Bangladesh. To exceed 5 million in annual sales by the 4th year of plan implementation.

PRODUCT & SERVICES

We are the manufacturer of a product. Our product is Sugar Cane Juice. It is packed with 250ml, half liter and 1 liter. Manufacturing process of our product is very hygienic. We collect very good quality sugar cane from where that is produced well. After collecting sugar cane, we take juice from sugar Cane by automatic machine. Then, we mix water, chemical, preservatives and other ingredients and made juice. We also control juice quality by our special examine.

FRESH JUICES: For the first time we are producing Sugar Cane Juice for testing the consumer market. We are going to make fresh juices in juices available throughout the year. OUR SPECIALTY: Our specialty, we produce juice for the children and health conscious people, because we reduce the fat level on 0.5% and add extra vitamins and add some sugar that are best for diabetic people. 100% pure juice Natural Healthy

Our Marketing Plan

Maximum

profit margin Quality leadership Long relationships with customer

Strategic marketing objective

To build unique distribution system that provides ubiquity at low cost. To build high speed, efficient and vertical integrated manufacturing capabilities to gain low cost advantage. To reduce energy consumption during production To increase advertisement activities. To redesign packaging to a more attractive and familiar. To make innovation in product so that it become more portable and in convenience oriented form. To improve product quality as ever provide

Market analysis
Target market: From the industry analysis and marketing research, we find out clear idea about the customer of juice market. We have segmented the total market based on 1. Geographic: Especially urban area 2. Demographic: Age, Income, and Occupation

Competitors
Company
PRAN food and beverage Ltd. Akij Food & Beverage Ltd. Acme Aggravate & Beverage Ltd. Shezan International Ltd.

BrandName
PRAN FRUTIKA ACME SHEZAN

Competitors Position

Market trends
Industry trends Customer trends Market Research

Hierarchy of Sales Force

Distribution Channel works

Product Strategy

Product quality, taste, flavor, color should be different from the existing brands. Producers should be more focused on products competitive advantage. Company can show the consumers any scientifically approved certificate by well-reputed organization that should be used as the proof of quality of the juice. Building companys brand is an integral part of our product strategy. The brand and logo will be displayed on its packaging. It is reinforced by its prominence in the introductory marketing campaign.

PACKAGING STRATEGY
250ml

juice 500ml juice 1000ml juice

PRICING STRATEGY
Pricing Structure:
Product name
Cost of raw materials

Production cost

Marketing cost

Profit

Price/unit

M.R.P

Juice(250ml)

10

16

18

Juice(500ml)

20

30

32

Juice(1000ml)

35

10

55

60

PROMOTIONAL STRATEGIES
Local Cable Newspapers Billboard Electronic media

Financial Plan
Sources of application of Fund:Plant and Machinery Transportation Cost Staff Vehicles Computer Land &Building Cover Van Furniture and fixture Freezer Total Used Tk 4,18,00,000.00 Tk 25,00,000.00 Tk 15,16,000.00 Tk 7,18,000.00 Tk 1,75,76,860.00 Tk 35,00,000.00 Tk 8,54,300.00 Tk 25,26,500.00 Tk 7,86,80,360.00

Cash in Hand

Tk4,13,19,640.00

Break even sales

Total produced unit* revenue =15, 00,000*4 =6, 00,000

Selling cost

Variable cost

Break even quantity

Break even sales

32

27

1,36,77,732

52,50,000

60

50

68,38,866

1,00,00,000