AIM

To analysis Demand of Honeywell product and perform service analysis with refers to Thane area

OJECTIVE
To determine and analyze the Market Potential of the Honeywell Company in Thane TO measuring demand and putting strategy in market To identify the factor which influence the purchase decision of customer with product and services . To study and determine the competitor position in the market. To Recommendations on how to increase the sales of the company product and how to cater the recruitment of the people via distributor and retailers

To find out the opportunity and captures the market

To analysis distributor relationship and distributor channel with product and services in the market

HYPOTHESIS
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Honeywell has higher product demand in the market

ALTERNATIVE

Honeywell has lower product demand in the market rather than competitor

LITERATURE REVIEW
1. Supply chain management Authors Name Rahul V. Altekar Chapter 2 demand management in supply chain Type of demand page no.12 Independent demand (items are generally finished goods ) Dependent demand (items are generally components ) forecasting

As manufactures, retailer and distribution companies move toward integration their supply chains, they realize that an accurate representation of future demand is necessary to reduce cost and prevent customer dissatisfaction Demand forecasting model 26 Supply chain strategy 34
2. Consumer behavior (4 edition) Authors name DAVID L. Loudon and Albert J ,Della Bittla Chapter 21 Oganizational buying behavior

The nature of organizational buying 658 organizational buying is in some ways similar to consumer buying it is not organizations making the buying decisions but people within those organizations. But there are significant differences that must be understood by marketers in order to succeed in the organizational market. Organization buying decision 673 Type of decision situations 673 3. Sales Management (decision, Strategies and Cases) Fifth Edition Authors name Richard R.Still , Edward W.Cundiff norman A.P.Govani

Chapter 9 Distributive Netwirk Relation Developing Management Efficiency in Distributive Organizations 230

COMPANY INFORMATION
Honeywell International is a diversified technology and manufacturing leader, serving customers worldwide with aerospace products and services; control technologies for buildings, homes and industry; automotive products; turbochargers; and specialty materials. Products Businesses Aerospace Leading global supplier of aircraft components, engines, avionics, and related products and services for commercial airlines Automation & Control Solutions Honeywell makes homes, buildings, industrial sites, and airport facilities more efficient, safe and comfortable. Specialty Materials Honeywell produces high-performance specialty materials such fluorocarbons, specialty films, advanced fibers, customized research chemicals and intermediates for applications as diverse as telecommunications, pharmaceutical packaging.

Transportation Systems As an automotive supplier, Honeywell enhances vehicle performance, efficiency, and appearance through state-of-the-art technologies, world-class brands, and global solutions to its customers needs. Honeywell Technology Honeywell corporation is a vibrant organization with research being conducted in many technology disciplines. This research results in exciting products as evidenced by the product lines of the businesses. The company's largest business segment is Honeywell Aerospace. Honeywell's Automation and Control segment includes home and industrial heating, ventilation, and manufacturing process products. Honeywell's building controls, life safety, and security businesses; for Specialty Materials, the company wants to continue restructuring and exiting non-core businesses Transportation sector, Honeywell plans to increase its market share in the OEM turbocharger market, reinvigorate its friction materials business, and focus on its consumer products.

Thank you