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RETAIL GURUKUL

Downward Performance Spiral


Retailers Response 1. Layoffs 2. Freeze on hiring and promotion 3.Reduced training 4. Salary Freeze 5. Greater use of part-time employees Employee Response 1.Decrease motivation and effort 2.Poor customer service 3.Lower job satisfaction 4.Greater turnover

Financial Performance Problems 1.Low Profits 2. High Costs

"The secret of successful retailing is to give your customers what they want"

Problems faced in retail stores


Customer Service
Communication Skills Motivated and trained staff

Pilferage and shrinkages


Customer loyalty

Long working hours

"Huge Gap" between Corporate Strategies & Execution in the field

Traditional ways of training


Printed New Line mailers

Mailers

Conference Room

Stores

Tasks performed by a Retail Chain


Strategic Management Merchandise Management

Store Management

Administrative Management

Store Management
Recruit, hire and train store personnel Plan work schedule Evaluate performance of store personnel Maintain store facilities Locate and display merchandise Sell merchandise to customer Handling customer complaints Take physical inventory Prevent inventory shrinkage

Email :- RetailGurukul@gmail.com Phone :- 0 90360 365 24 Join us on: Facebook, Twitter, Linked in @ RetailGurukul

Retail Gurukul What we are?


An online / offline internet website with Video, audio, text and a SMS Help line ( Save My Soul) that is again connected to experts to help you when you need them. Team of Veteran Retailers with great expertise in Retail Industry

Indias first online/offline internet website providing Retail Store Staff Training and Mentoring portal

The purpose of business is to create and keep a customer. Peter F. Drucker

S.M.I.L.E
Selling skills of the staff Mentoring the team in store management Inventory management Loyalty management for staff and loyalty programs for customers English speaking classes The value we provide day in and day out is very competitive.

What we offer
Certification Programs
Build Quizzes and Exams Personal Growth

Training Program
Store Managers

Supervisors

CSA and Cashiers

Training to Store Managers


HR Training

Team Developme nt

Store Managers

Problem Solving

Product Manageme nt

Training to Supervisors
Basic Computer skills

HR Skills

Supervisors

Manage the personnel cost

Operational Standards

Training to Customer Service Associates

Communic ation

Better Customer Service

CSA
Transaction s

Clerical

How can Training Program will be Helpful


How to sell better

How to increase your sales


How to learn about latest in your product category How to handle customer enquiries

How to handle customer Complaints


How to convert an enquiry into a sale How to handle angry customers

How to handle new products to customer purchase list

Dial 90360 365 24 on your phone now and speak to us how we can help you !

Managing store Employees 1.Recruiting and Selecting 2.Training 3.Motivating 4.Evaluating and providing feedback 5.Rewarding and Compensating

Controlling Costs 1.Increasing labor productivity 2.Reducing maintenance and energy cost 3. Reducing Inventory cost

Store Management Responsibilities

Managing Merchandise 1.Displaying merchandise and maintaining visual standards 2.Suggesting new merchandise

Providing customer Service

Selecting and Recruitment


Person meeting directly to store managers, and store manager with a brief discussion recruit him and inform to Area Manager Conduct Interview(Know-DoUse) Be an active listener Give importance to previous experience and education

Socializing and Training store Employees


Socializing store Employees
Orientation program

Training store Employees


Structured Program On-the-job training Analyzing Successes and failures

Motivating and Managing Store Employees


Leadership
1.Leader Behavior 2.Leader decision making(Democratic Leader) 3.Leadership Styles(Transformational Leaders)

Motivating them Most important job of Store Manager

Maintaining Morale

Sexual Harassment

Evaluating Store Employees and providing feedback


Who should do the evaluation How often evaluations be made

Format for evaluation

Compensating and Rewarding Store Employees


Rewards Compensation Program

Extrinsic Rewards

Intrinsic Rewards

Straight Salary Compensation

Incentive Compensation Plan

Quota Bonus Plan

Group Incentives

Retail Customer Service - The road less travelled

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Enhancing Customer Service


How to engage every Single customer

Focus on the floor

Listen to your customers

Look Professional

Features must be linked to benefits

Have product knowledge

Engaging with Enthusiasm

Why turnover occurs


Lack of Flexibility Turnover occurs Lack of benefits

Physical Injuries

Lack of promotion and appreciation

How to reduce Turnover

Benefits

Training

Management

Compensation

Pricing
We are pricing it in such a way , any body who wants to improve their lifestyle should be able to do it. It will be a few hundred rupees per month , for any thing they want to learn from the Gurukul.

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