M A T R A D E

BRAND PROMOTION GRANT

Norazly Basarian
Assistant Manager
BPG Unit
 BRAND PROMOTION GRANT

Objectives:
• To develop and promote in the international market,
brand names owned by Malaysian companies for
products and services originating from Malaysia.
 GUIDELINES
• Grant approved is based on the projected
spending over a 2 year time frame
• Not more than 10% of total grant approved
should be spent on domestic branding
activities
• Grant is given to one brand per company
 FORMS OF GRANTS

SMEs
• 100% reimbursable grant of up to a maximum
of RM1 million per company per brand.

• A combination of 100% and 50% reimbursable grants.

(Maximum grant of RM 2 million per company).

Non SMEs
50% reimbursable grant of up to a maximum of RM2
million per company per brand.
 DEFINITION OF SME

Manufacturing Sector
Annual sales turnover less than RM25 million,
or full-time employees not more than 150 people.

Services Sector
Annual sales turnover less than RM5 million,
or full- time employees not more than 50 people.
 ELIGIBILITY CRITERIAS
• Company incorporated under Companies Act 1965.
• At least 60% equity owned by Malaysians.
• Company owns the brand i.e. registered owner of
the trademark.
• For focus market, company must own the

trademark or at least have filed for the trademark

registration in one of the markets.
• Annual sales turnover of not more than RM250
million. (based on latest financial report)
•Growth in export sales over the last 3 years
 ELIGIBILITY CRITERIAS

• Product/services are already exported with at

least 20% of sales derived from export. For
companies that do not meet 20% export
condition, the application may be considered
based on:
 Resources invested on branding and
company’s commitment to the branding
programme
 Promotion programmes and activities
undertaken by company to promote brand
 ELIGIBILITY CRITERIAS

 Indication of market penetration and

consumer acceptance (e.g. share market)
both local and overseas
 Trend in overall sales and export growth
 Awards and recognitions received
 Obtained international quality certifications
such as HACCP, ISO or Quality Improvement
Programme, GMP or approved the use of the
“Malaysia Best” Quality seal
 ELIGIBLE EXPENSES FOR
REIMBURSEMENT

• Brand Consultancy fees (not more than 10% of total

approved)
- Brand Strategy
- Brand Manual

• Brand Development
- Logo Design and redesign
- Packaging Design & redesign
- IP matters (excluding renewal of trademark and
patent)
- Brand Training
 ELIGIBLE EXPENSES FOR
REIMBURSEMENT
• Brand Promotion
- CRM systems
- Advertising & Promotions (not more than
50% of total approved)
- Enhancement of brand website (maximum grant
RM50,000)
• Brand Research
- Brand Audit
- Brand Tracking
GUIDELINES FOR APPLICATION

www.matrade.gov.my for more information

 Status of BPG Grant
(26 February 2008)

 Total - 55 companies
 Amount Approved - RM94.67 million
 SMEs - 25 companies
 NON SMEs - 30 companies
THANK YOU