Last weeks discussion points, recommendations and status

Minutes and next week priorities-Feb 13, 2013

Task Approval from VBHC on Facebook Image post Restructure the landing page of choose your home frame Focus more on Facebook & also update I am social layer Headings of the slides should be data specific Create a flow chart template for Lead nurturing Mumbai campaign kick off Status In progress In progress Jugular Jugular + inputs from VBHC Jugular Owner

In Progress

Done Done In progress

Jugular Jugular VBHC

Weekly search and usability observations, recommendations

Creative Usability

VBHC on Google Chrome Webstore

Analytical Usability

Website Observations & Suggestions

observations
Hyperlink call & My home numbers

suggestions
Make the construction tech, sustainability etc tabs user friendly & add CTA

Price tags running scroller on the home page

implementations

Heat Map Analytics - Home

May 01- May 07, 2013

Heat Map Analytics - Bangalore

May 08- May 14, 2013

Heat Map Analytics - Chennai

May 08- May 14, 2013

Heat Map Analytics - Mumbai

May 08- May 14, 2013

Heat Map Analytics - NCR

May 08- May 14, 2013

Content Drill Down

May 08- May 14, 2013

Top landing page breakup ---------->

Organic Search Observations and recommendations

Generic SEO Keywords with Conversion to Optimized Keywords Correlation

24-Apr-13 30-Apr-13 #N/A #N/A 01-May-13 07-May-13 #N/A 08-May-13 14-May-13

#N/A
#N/A #N/A #N/A #N/A #N/A #N/A affordable housing bangalore

#N/A
#N/A #N/A #N/A #N/A #N/A affordable housing in bangalore #N/A

#N/A
#N/A #N/A #N/A #N/A #N/A #N/A #N/A

Top 10 Keywords with Conversion

24-Apr-13 30-Apr-13 vbhc low cost housing bangalore palghar projects value and budget housing corporation value and budget housing corporation pvt ltd vbhc vbhc bangalore vbhc electronic city vbhc.com ? tata housing vasind "vbhc vaibhava", bangalore 01-May-13 07-May-13 value and budget housing corporation vbhc vbhc bangalore flat sale flats in palghar vbhc palghar vbhc india pvt ltd vbhc is coming up with a township vbhc kengeri bangalore vbhc pvt ltd vbhc vaibhav palghar 1 bhk budget builders in bangalore 1 bhk budget flats in bangalore vaibhav budget housing vbhc bangalore vbhc electronic city vbhc kengeri vbhc neemrana vbhc palghar 1 bhk apartment near itpl bangalore 08-May-13 14-May-13

Keyword
Total Variance with Last Week

Visits
431

My VBHC - Contact Register Suppliers

0 0

Contact Landowners
0

Contact Goal Custom Comple ers tions

10 10

51.76% #DIV/0!

-100.00%

#DIV/0!

66.67%

0.00%

Top 10 Generic Keywords with Conversion

24-Apr-13 30-Apr-13 low cost housing bangalore palghar projects value and budget housing corporation 01-May-13 07-May-13 value and budget housing corporation flats in palghar 1 bhk budget builders in bangalore palghar 1 bhk budget flats in bangalore 08-May-13 14-May-13

? tata housing vasind 15 lakha to 20 lakha appartments in chandapura bangalore 15 lakhs apartments near electronic city in bangalore by vbh devlopers

2 bhk home structure map

affordable apartments in bangalore

vaibhav budget housing 1 bhk apartment near itpl bangalore 1 bhk budjet residential flat in japiur 1 bhk flat for rs. 25 lakhs at link road borivali west we highway 1 bhk flat for sale in bangalore 1 bhk flat for sale in santacruz east 1 bhk flat in kamna gaziabad sector 1 for sale

affordable flats in bangalore affordable home builders 2 bhk flat in bangalore vbhs tamilnadu address of bhc vaibhav palghar affordable homes in bangalore affordable housing bangalore affordable house in bangalore

Top 10 Landing Pages

24-Apr-13 30-Apr-13
/ /suppliers /choose-your-home/mumbai

01-May-13 07-May-13
/ /choose-your-home/mumbai /buy-a-home

08-May-13 14-May-13
/ /choose-your-home/bangalore /choose-your-home/mumbai /choose-yourhome/bangalore/kengeri/specificatio ns-a-amenities

/choose-your-home/mumbai/palghar

/buy-a-home /choose-yourhome/bangalore/anekal/testimonials /choose-yourhome/bangalore/kengeri/location-map /contact-us

/choose-yourhome/bangalore/anekal/testimonials /choose-yourhome/bangalore/kengeri/specifications -a-amenities /contact-us /choose-your-home/mumbai/palghar

/customers?msg=1 /my-vbhc/constructionupdates/bangalore/anekal /my-vbhc/dashboard /myvbhc/dashboard/search/browse?filter =lzseepgeki&sort=online&start=420

/choose-your-home/ncr /contact-us /index.php/component/user/?task=acti vate&activation=7c274f385796464ebe /contact-us/locate-us 9fd037f1edf01a /index.php/component/user/?task=acti /contact-us/plan-a-site-visit/show-location/3- vate&activation=e2363e2c2251580adb mumbai-palghar/1371 27dfa3b1d4e7a5

/thankyou

Landing Page Total Variane with Last Week

Visits

My VBHC Register

2,291
11.21% #DIV/0!

Contact Contact Goal Contact Suppliers Landowners Customers Completions 0 1 2 14 19 -88.89% 100.00% -22.22% -40.63%

KeywordsCurrent Weeks Performance with Quarters weekly average

Variance with Quaterly Average Unique Visits Visitors
0% 0% 0% 0% 0% 0%

Keyword
vbhc vbhc bangalore vbhc palghar

Avg. Visit Duration

0% 0% 0%

% New Visits
0% 0% 0%

Bounce Rate
0% 0% 0%

value and budget housing corporation www.vbhc.com vbhc bhiwadi vbhc.com vbhc kengeri vbhc vaibhava vbhc electronic city

0% -31% -28% 0% 100% 0% 200%

0% -33% -38% 0% 140% 0% 233%

0% 2% -13% 0% 13% 0% -45%

0% -13% -8% 0% 25% 0% 100%

0% 44% -54% 0% 50% 0% -67%

*New Performer

Landing PageCurrent Weeks Performance with Quarters weekly average

Variance with Quaterly Average Landing Page
/ /choose-your-home/mumbai /vbhc-media /contact-us /choose-your-home/bangalore

Visits
0% -13% -36% -2% 89%

Unique Visitors
0% -15% -35% -7% 102%

Avg. Visit Duration

0% 25% -34% -4% -6%

% New Visits
0% 8% -14% -8% 2%

Bounce Rate
0% -23% 242% 236% 14%

/choose-your-home/bangalore/kengeri
/campaigns/projectsummary/ /choose-your-home/bangalore/kengeri/specifications-aamenities

94%
1807% 342%

100%
1621% 586%

-14%
-55% 87%

81%
67% 179%

-2%
31% -82%

/vbhc-media/perspectives/categories/listings/nurturenature /choose-your-home/bangalore/kengeri/choice-ofhomes

500%

560%

491%

-21%

-57%

0%

0%

0%

0%

0%

*New Performer

Sector Specific Best Keywords

SEO affordable housing in bangalore budget apartments in bangalore value budget housing development corporation affordable housing bangalore vaibhav builders cheap apartments in bangalore SEM ( best Conv ) Buy apartment in bangalore 1bhk flat for sale in bangalore Buy flat in bangalore Real estate bangalore Bangalore apartments Plots for sale in bangalore Apartment bangalore Apartments in bangalore Bangalore apartments for sale

Competition for keywords with conversion

Bangalore Apartments Buy Apartments In Bangalore www.brigadealtamont.com/Luxur www.indiaproperty.com/1+BHK+ y-Flats Apartment www.makaan.com/BangaloreProperties www.dreamzinfra.com/ Flats in Bangalore www.indiaproperty.com/Flats+Fo r+Sale www.dreamzinfra.com/

www.unitechgroup.com/bangalor www.makaan.com/Bangalorewww.dreamzinfra.com/ e Properties www.puravankara.com/Purva+Wh www.unitechgroup.com/bangalo www.sjrluxuria.com/ itehall re www.valmark.in/BookToday/90 www.goldenpanorama.in/Luxury- www.valmark.in/BookToday/9019 19656767 Flats 656767 www.reliancepropertysolutions www.brigadealtamont.com/Luxury www.brigadealtamont.com/Flats.co.in/ -Flats Bangalore www.puravankara.com/Call_U www.arthaproperty.com/Bangalo s24X7 reProperty www.brigadegroup.com/ www.centuryrealestate.in/FlatsPrice

www.bhartiyacity.com/

www.sjrluxuria.com/

May 01- May 07, 2013

Current Week Top Referrals

Source Visits Pages / Visit Avg. Visit Duration % New Visits Bounce Rate indianrealestateforum.com valuenet facebook.com googleads.g.doubleclick.net jobsearch.naukri.com in-mg61.mail.yahoo.com us-mg5.mail.yahoo.com google.co.in search.mywebsearch.com carlyle.com 46 24 19 18 18 15 8 7 6 5 275 4.54 3.71 3.95 7.78 3.33 5.73 11.38 14 9.5 2.2 5.72 0:06:15 0:03:39 0:05:58 0:04:01 0:04:38 0:03:37 0:08:41 0:14:01 0:06:11 0:01:05 0:05:39 32.61% 8.33% 63.16% 0.00% 77.78% 73.33% 50.00% 57.14% 83.33% 60.00% 49.09% 17.39% 33.33% 36.84% 16.67% 16.67% 20.00% 0.00% 14.29% 16.67% 40.00% 26.55%

Relevant Industry Content Networks / Directories

Listing http://www.allconstructiondirectory.com Real Estate / Real Estate http://www.bestrealestatedirectory.com/ Category Competition

www.houseofhiranandani.com
www.sarandevelopers.com/

Real Estate http://www.clickflats.net/

http://www.directorycritic.com/blog/sub Real Estate mit-to-real-estate-directories/

www.saketgroup.com/Saket-Callipolis

http://www.realestateindiaonline.com/re al-estate-articles/how-do-assuredReal Estate returns-schemes-work-.html

http://www.realestateindiaonline.com/m Real Estate embers/shree-arihant-interiors.html

Paid Campaign summary- Search

Keywords
Converting Keywords For the week

TrafficClicks 40 13 35 11 34 63 12 17 1 13

Cost 483.02 127.17 404.33 137.06 399.89 727.57 124.9 201.68 12.96 163.18

Lead count 3 3 3 2 2 2 1 1 1 1

bangalore apartments 1bhk apartment

Lead count

Traffic

real estate bangalore apartments for sale bangalore

Cost

plots for sale in bangalore plots in bangalore apartment bangalore apartments in bangalore bangalore apartments for sale apartments in bangalore for sale

Paid Campaign summary- Display

Converting Keywords For the week

Lead count

Traffic

Cost

Display Keywords luxury apartments in bangalore buy apartment in bangalore buy apartment bangalore 1 bhk flat for sale in bangalore serviced apartments bangalore buy apartment in bangalore buy apartments in bangalore 1 bhk flat in bangalore buy a flat in bangalore 3 bhk flats for sale in bangalore

Clicks

Cost Leads 85 1,251.93 101 1,502.34 96 1,663.63 46 672.73 14 183.64 7 116.66 4 61.12 24 376.71 8 102.48 4 77.26

3 3 3 2 1 1 1 1 1 1

KPI & Lead Analysis

KPIs Apr 3, 2013 - Apr 9, 2013 Apr 10, 2013 - Apr 16, 2013 Variance Visits 3,995 4,045 1% Unique Visitors 2,983 3,121 5% Avg. Visit Duration 0:05:37 0:05:24 -4% Bounce Rate 33.14% 34.04% 3% % New Visits 58.57% 64.03% 9% Moth to month (Week Average) Site Visit Plans Registrations Enquiries Customer 21-Mar-13 Organic Paid Social Cumulative Offline Directories and PR 12 Current Last month month 4.75 4.50 34.00 6.50 72.00 25.50 28-Mar-13 2 4-Apr-13 1 Variance to last month Difference Avg by Value -5% -0.25 -81% -27.50 -65% -46.50 11-Apr-13 18-Apr-13 2 4
KPIs- Variance

Goal Completion

Leads per sources

7
5 7 4

13
1 4 -

26
9 -

18
2 6 1

14
3 6 -

April 18, 2013

Project wise Leads status (SF Report)

Project Interested Not Defined Bangalore Bangalore - Kengeri Bangalore - Vaibhava Chennai Chennai - Vaibhava Delhi - Bhiwadi Mumbai - Palghar Mumbai - Vaibhav Mumbai - Vasind Palghar Grand Total Open 3 15 1 36 1 7 Qualified Unqualified 36 21 661 58 1 114 3 858 6 603 65 Grand Total 39 15 28 1300 1 130 1 389 8 76 13 2000

62 8 72 13 218

213
1 924

April 18, 2013

Project wise Conversion Status (SF Report)

Project Interested Bangalore - Vaibhava Chennai - Vaibhava Delhi - Bhiwadi Mumbai - Palghar Mumbai - Vasind Site Visit 52 2 0 1 0 Site Visit Lost 53 19 0 0 0 Sold 37 6 0 19 1

Grand Total

55

72

63