Brand Research

Introduction
Italian fashion design house Women, men and children fashion line Created in 1983 Founded by Franco Moschino Innovative and cheerful

Different lines
Moschino (women and men line) Moschino Cheao and Chick (womens secondary line) Love Moschino (men and women diffusion line known as Moschino Jeans) Accessories, jewelry, perfume, cosmetic and jet helmets.

Types of stores
Mono label Franchise stores Shop-in shops Corners and soft cornes

Inspirations
Rebel with a cause Playful style Based on pop culture Products (many) insired from Olivia of Popoye the sailor. She best represents Moschino

Identification
Something different from regular red and black combination All abou girlish flaunting but still provocative looks Black, gold and red Eccentric and magical colour palette mixed with provocative attitude. Candy coloured clothes.

Thought involved
Be fashionable but not a fashion victim Homour involved Playing with materials and shaped but in the end every collection is a girl dreamits sophisticate but different; classic but extravagent.

Autumn/Winter 13 collection
Celebrated Scottish highlands Blazers, coats and dresses out from a variety of tartans. Ode to british fashion Sense of playfulness and fun Slim cut suits with bow ties Sure to sell well from Rome to London & beyond.