Effective Presentations

Main Source:
Adler, R & Elmhorst, J (2007) Communicating at Work: Principles and Practices
for Business and the Professions. New York: McGraw Hill.
 Making Effective
Presentation
(A) Developing & Organizing the
Presentation
(B) Verbal & Visual Support in Presentation
(C ) Delivering the Presentation
(D) Types of Presentation
(A) Developing and Organizing the
Presentation
 Analyzing the Situation*
 Setting Goal & Developing the Thesis
 Organizing the Body*
 Planning the Introduction &
Conclusion*
 Analyzing the Situation
 Analyzing the Audience
 Analyzing Yourself as the Speaker
 Analyzing the Occasion
 Analyzing the Audience
 The key audience members
(young, old, children, business people)
 Their knowledge level
 Knowledge expected
 Their personal preferences
(humor, straightforward)
 Demographic characteristics
(sex, econ status, cultural background, age)
 Size of the group
 Analyzing Yourself as
Speaker
 Your goal/aim (why you are
speaking?)
 Your knowledge
 Your feelings about the topic (you
can’t sell the product that you don’t
believe in)
 Analyzing the Occasion
 Facilities (room arrangement)
 Time
 Context
 Setting Goal & Developing
the Thesis
 General goal (inform, persuade,
entertain)
 Specific goal (outcome you are
seeking)
 Developing thesis-key points
 Organizing the Body
 Research to support the presentation
 Organize in a clear form
(straight to the point, relevant material)
 Identify Main Points and Subpoints
 Choose the Best Organizational
Pattern
(chronological, cause-effect, problem solution)
 Planning the Introduction &
Conclusion
 Functions of the Introduction
(capture the listeners attention, highlight the aim &
introduce your thesis, establish your qualification)
 Types of Opening Statements
(Ask a question, tell story, present a quotation, jokes)
 Functions of the Conclusion
(To review, appeal for action)
 Types of Closing Statements
 (B) Verbal & Visual Support
in Presentation
 Functions of Supporting Materials
(Clarity, Interest, Proof)
 Verbal Support
(Stories, Statistics, comparisons, Quotations, Citing your
sources)
 Visual Aids
(Types of Visual Aids & Media for Presenting Visual Aids)
 (C) Delivering the
Presentation
 Types of Delivery
 Guidelines for Delivery
 Question-and-Answer Sessions
 Speaking with Confidence
 Types of Delivery

Manuscript
Memorized

Impromptu
 Guidelines for Delivery
VISUAL VERBAL VOCAL
Dress effectively Short sentences Speak with sincerity
Speak with Don’t emphasize Speak loud
confidence mistakes Avoid disfluencies
Get set before Use proper (ok, so, eh, um etc)
speaking vocabulary and Use pauses
Begin without looking pronunciation effectively
at your notes
Eye contact
Stand & move
effectively
 Q & A Sessions
 When to Answer Questions
(during/after)
 How to Manage Question
(get start with your own Q/remark, clarify complicated
question,
address your answer to the entire audience)
 Speaking with Confidence
 Accept a moderate amount of
Nervousness
 Rehearse your presentation
 Focus on your topic and audience
 (D) Types of Presentation
Informative Group Special-Occasion
Speaking
Briefings Few members in Welcoming
Reports group guess/group
Training Honoring a Person
Explanation Presenting Award
 Group work
 A sales presentation
 A talk at a local high school
 A progress report to a management
review board
 A training lecture
 Annual report to employees/board of
directors