Professional Documents
Culture Documents
By:
Deepali Bhardwaj
Course Objective
Objective: The objective of the course is to explain to the
Introduction To IT
By:
Deepali Bhardwaj
Globalization Emergence of digital firms Knowledge Society New technologies influencing business
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Digital Firms
In the emerging, fully digital firm Significant business relationships are digitally enabled and mediated Core business processes are accomplished through digital networks Key corporate assets are managed digitally Digital firms offer greater flexibility in organization
and management
Time shifting, space shifting
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Increasingly, IT becoming integral to corporate strategies to achieve corporate goals Businesses invest heavily in information systems to achieve six strategic business objectives:
Operational excellence New products, services, and business models Customer and supplier intimacy Improved decision making Competitive advantage Survival
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Information Systems
Hardware
Software
Communication networks Data
People
that collects, transforms and disseminates information in an organization to support decision making
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Strategy to respond to business challenges Decision Making Formulate Plans Allocate Resources
Using information systems effectively requires an understanding of the organization, management, and information technology shaping the systems. An information system creates value for the firm as an organizational and management solution to challenges posed by the environment.
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Value of information system determined in part by extent to which it leads to better decisions, greater efficiency, and higher profits
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Factors:
Adopting the right business model Investing in complementary assets (organizational and
management capital)
Assets required to derive value from a primary investment Firms supporting technology investments with investment in complementary assets receive superior returns E.g.: invest in technology and the people to make it work properly
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Organization:
Processes for pizza ordering, tracking, providing status reports etc Training employees in using Pulse and Pulse Evolution
Customizing orders using touch screen Compiling sales figures Customer information
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Process for training users in online ordering systems Franchise politics: refusal to adoption
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Management:
Monitoring service levels and costs
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Technology:
Thin client /server networks
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Which of the Six Strategic Business Objectives were met by the Dominos initiative
Operational excellence New products, services, and business models Customer and supplier intimacy Improved decision making Competitive advantage Survival
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Fulfilling a customer order involves a complex set of steps that requires the close coordination of the sales, accounting, and manufacturing functions.
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Constituency
Operational Systems Management Support Systems MIS, DSS, EIS
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What kind of IS applications are used by Dominos? How are these applications related to Dominos business strategy?
Transaction processing Customer Relationship management for customer service e-Business and e-Commerce Knowledge management
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strategies Maintaining hardware, software, data storage, networks Identifies new system requirements and develops new products and services
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